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Textual Analysis of ‘Q’ (Past version)
MASTHEAD – The ‘Q’ is one of the main and effective
elements of the magazine. The b...
The mise-en-scenewithin
the magazinesare very
unique bynotjustfocusing
on one person’scharacter
and setting,whichadds
Textual Analysis of ‘mixmag’ (Past Version)
TAGLINE/ PUFF– ‘The world’s
biggest dance music andclubbing
magazine’ shows th...
Comparative Textual Analysis with Current ‘mixmag’ Magazine
MASTHEAD – The masthead is a verydifferent style
compared to t...
Textual Analysis of ‘NME’ (Past Version)
Thismagazine Ithink
focusestowardsmore of
a male audience because
of mainly male ...
Comparative Textual Analysis with Current ‘NME’ magazine
MASTHEAD – The masthead has beenusedcleverlyto give a more atmosp...
Evaluation on Textual Analysis’
In this particular research task, I wanted to look at how magazine designs have
changed fr...
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Textual Analysis of Cover Pages

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Textual Analysis of Cover Pages

  1. 1. Textual Analysis of ‘Q’ (Past version) MASTHEAD – The ‘Q’ is one of the main and effective elements of the magazine. The boldcontrast betweenthe red background andthe white letter stands out and is easilycaught by the reader’s eye which could influence the reader into thinking that it is a relevant and popular magazine – this use of colour doesn’t isolate genders andpresents this magazine to a wider audience range with little limitation. The font is very formal, suggesting that it’s a modernmagazine that has content from today’s popular music industry. The simplicityof the font and use of one letter wouldimplythat it draws a more mature audience. The logo is something that effectively stands out, enticing the reader and becomes memorable. MAIN COVER LINE – The common theme of white and thin font is very appealing and is easy for the reader to see and pickupon. The name ‘Florence’ is made prominent through enlargement of the font. ‘Q’s unrivalled access to the biggest names brings music’s most exciting characters to life’ (HR) which is claimed on their BMG’s website, increases the importance of this particular artist, enhancing her relevance to the industry. It influences the audience to want to know about her andwhyshe is worth focusing on. RULE OF THIRDS – Used to create a balance to the front cover so that it adds this professional qualityto the cover that makes it easier for viewers to see and understand. It highlights the photograph that spans the page - again adding a sense of authority and attention towards the person in the photograph. MAIN IMAGE – There is nowhite space left on the page as the photograph connoting ‘Florence and the Machine’ is a close up shot. This draws the audience in and enhances many facial features of the artist, such as the makeup used onher eyes which may relate to this idea of sadness conveyed in the anchorage. By looking towards the camera, this shows an engagement with the reader themselves and almost creates a connection between the reader and the celebrity. The way the photograph was takenand how it hasbeen editedto span the page seems to put across an emotional connection to the reader which relates to the main cover line andthe anchorage. It adds to this theory of the ‘Male Gaze’ byfocusing onher features and the emotionalexpressionfrom the artist;it makes us seemmore aware of her state and encouragesus to purchase the magazine to connect. The subtle colours of the blue and her hair colour determines the focus and almost reduces the importance of other elements on the front page, grasping the reader to want to know more about her. ANCHORAGE – The bottom tagline is very effective due to its short anddramatic context. It makes the audience want to know more about what is happening to make her feel like she’s on the edge, highlighting her priority within this issue. Although the size of font is reduced in comparison to the main cover line, the font remains the same style to create coherency between them. It is noticeable that above ‘FLORENCE’ a new font is introduced. This seems to add a more personal qualityto the quote encouraging this idea of personality coming from the artist through to the magazine. TAGLINE/SELLING LINE – The selling line is used to highlight the main marketing point. ‘Discover great music’ implies that this magazine will focus on the up to date and best music currentlyinthe industry. The fact that it’s smaller than the masthead shows that it isn’t fully required to make a statement. It almost acts as a support to this idea that ‘Q’ is a popular magazine that everybody should know about. It highlights their success in their content and popularity of magazine which is relevant to what the audience wants to know and hear about. COVER LINES – The cover lines demonstrate further variety and information contained in the magazine. It highlights other important stories that are good enough to be featured and gives the audience a chance to discover new music and tells them what they need to know about the industry. The language used like ‘Heroin’, ‘Hookers’ and ‘Bastard’ isn’t very formal, andshows the target audience tobe around 18+, almost stereotyping common behaviour and language within this audience. FLASH – The blue outline circle is boldly presented onthe front of the magazine which is enhancedbyusing black writing. There is a contrast betweenthe black and the white background, makingit stand out, but alsoit contrasts against the writing usedon the magazine cover. BARCODE – Common convention usedon magazines for readers to be able to purchase the magazine. The selling date is alsomentionedwhich shows whether the magazine is recent or not. Thismagazine lookslike anexpensive magazine due toitslayoutand quality of editing. This then may seem like it is focused towards a mature age group, which is supported with the language used on the cover in comparison to sweetgirlyorboyishmagazines that appeal to a younger audience. The mise- en-scene of the character is very specific and makes me think that the audience is mainly directed to women. Although the focus on the celebrity froma close upperspective issomethingthatlinkstoLaura Mulvey’s theory of the ‘Male Gaze’,the fontand feminine lookof the magazine suggests that it is focused towards the gender of women.
  2. 2. The mise-en-scenewithin the magazinesare very unique bynotjustfocusing on one person’scharacter and setting,whichadds varietyanddiversitytotheir magazine,makingit appealingtoa different target audience thanbefore. Comparative Textual Analysis with Current ‘Q’ Magazine There isa definitedifferencewhenlookingatthe twomagazines.The magazines themselvesare extremelydifferentintheirlayoutsanddesign.This difference difference I thinkrepresentsthe modern twistof magazinesandhow they shouldbe portrayed to capture the attentionof ayoungerage group and potentiallyadifferentsocial classbecause of thisuncleanlookingdesign. FLASH - ‘Relive your ‘90s’ suggests that the directedaudience are people that knewwhat the popular music was like in the 90s. The shape used corresponds to the rectangle usedfor the headline whichagainsupports the content of thismagazine. ANCHORAGE– ‘The decade that shapedmodern music’ shows how music has changed, andQ want to let their audience know the importance of this music. Bymentioningolder music, it allows us to appreciate how music has changed, making the audience want to knowandunderstand more about the developinggenres ofmusic. There is a coherencybetweenthe colour of this font with the ‘100’ and ‘90s’ which is effective because it draws inthe audience, supporting this importance of previous music. DATE LINE & BAR CODE – A common magazine conventionusedso that customers are able to purchase the product. HEADLINE – The headline is a major factor that influenceswhere the audience lookonthe magazine cover. A verylarge font is usedandcontrasts betweenblackandred. The use of red within the title represents the importance of the ‘100 greatest albums of the ‘90s’ whichmakes the audience want to knowwhat these are. MASTHEAD – The masthead is stillthe same which shows that the popularityof the magazine remains the same as well as the target audiencesremainingmature. There isn’t a tagline/selling line within the masthead which almost shows enhances the popularityof the magazine. The audience know that it will containwhat theywant to know and readabout, andso the simplicityof the ‘Q’ being large and bold onits owndemonstrates their understandingof the target audience. TOP STRIP – The top stripis used to show what else is includedinthe magazine, acting almost as cover lines. Although the font is smaller, it is still easilyseenbythe reader and lets them know that there is more content inthe magazine than just what the headline suggests. The font ofthe band names is in capital letters whichdemonstrates the high positionthey’re in to be mentioned in the magazine - suggesting their importance to today’s music. It contrasts against the headline bystill focusingon the modern aspects of music as well as past music which invitesa younger audience towards the magazine ifthey’re unaware of 90s music. BOTTOM LINE – ‘Rod Stewarts ultimate guide to life’ seems like it is attractingto anolder audience – possibly aroundthe age of 35+. Comparedto the typicalage target audience of being 18+, I thinkthat thisspecific magazine focuses onanolder age group sothat theycan reminisce about music in their day. As well as the age of readers, it also seems relevant towards the genre of the magazine. Although the cover image suggests it’s a range of genres, RodStewart as well as Royal Bloodare withinthe genre ofrock, meaning that this magazine maybe aiming towards rock music fans. COVER PHOTO – Compared to the first magazine cover this is verynoisyin the mixture of images. It maypossibly attract a younger audience due to this messylooking magazine cover. The mix of mise-en-scene is veryapparent through the contrast of artists and genres through the heavy colour differences and impact of images. This shows that theyare trying to appeal to a wider audience without fullydirecting towards one specific type. The mix of colours withinthe image is very appealing to the eye andmakes the audience want to lookaroundthe images. Comparedto the image of ‘Florence andthe Machine’, this modern idea of taking more thanone image ofalbum covers is really interesting yet stillconnects withthe audience because of the diversityin audience preferences. COLOUR SCHEME – There is a high ratio of redcomparedto other colours, especially the font colours. I think that redis a verystrong and confident colour whichcould highlight Q’s abilityof being confident inwhat they’re presenting onthe cover, and also withintheir magazine. The boldnessof the colour draws the consumers towards the media product in comparisonto other magazines. The colour of the different pictures also adds anattraction towards the magazine, making it seemfresh and current in comparisonto an older version ofthe magazine ‘90s lost classics’ makes the audience remember the songs within this decade, allowing a connection betweenthe audience andthe magazine content. The use of album covers alsoact as a guide to what theyforgot about makingthem think and engage with the magazine.
  3. 3. Textual Analysis of ‘mixmag’ (Past Version) TAGLINE/ PUFF– ‘The world’s biggest dance music andclubbing magazine’ shows the target audience to be betweenthe ages of 18-25, suggesting a teenagedandyoung adult target audience because ofthe common stereotype of younger people enjoying partyingandloudmusic. It alsoboosts the overall effect andpopularityof the magazine, making people want to buyit as it seems to standout fromthe rest. MASTHEAD – The boldcolour of yellow corresponds to the mise-en-scene – the setting ofthe sunset – and alsois typicallya knowncolour that represents happiness and enjoyment. The large and boldfont andis knownto be a sans- seriffont. It is apparent that the word ‘mix’ itselfis mixedwith different fonts and capital letters, from the ‘i’ andthe capital ‘X’. It stands out andadds thisfeeling of youthtowards the title whichcould potentiallydemonstrate the effects of drinking due to the mixing of fonts and letter sizes. MAIN IMAGE– This image highly represents the theoryof the MaleGaze due to the waythe model looks intothe camera, attracting a male audience, especiallya younger audience because of the teenaged target audience. The Mise-en-scene within thisscene from the sunset settingandthe clothes the model is wearing emphasizes a young, partyingatmosphere. The bright yellow necklace compliments the title, bring the cover andthe title into correspondence. The tiltedorientation of the photographmayalsorepresent a ‘drunk’ aspect to the magazine, making things seem exciting andout ofthe ordinaryincontrast to other magazines. FONTS – There is a clear use of multiple fonts usedon the cover. This keeps the audience’s attentionand adds varietyto the magazine. MENU STRIP – lets the audience see what else is involved in the magazine, againit is related to Ibiza, encouraging the reader to buythe magazine to findout more. It is highly relatableand realistic, becoming more attractive to the consumer and making themfeellike theyare gaining something fromthe purchase of the magazine. FLASH – Used to present further informationonwhat is in the magazine. The ‘be veryafraid...Circolocoreturns to DC10!’ makes the audience be wary about what is coming up. Circolocois actuallya mainevent that takesplace which encourages people to love music in simple terms. Thisevent adds excitement to the audience with an interest in clubbing andshares an unforgettable experience. It makes the audience want to readmore about this and is encouragement to purchase the magazine. Combining it with event alreadyposted onthe page, it highlights the liveliness of Ibiza andthe content of the magazine. SUB IMAGE– A close upshot of this person adds detail to their face and makes the audience see what is clearly involvedinthe magazine. It allows the reader to see what is featuredinthe magazine, making themwant to see more information containedwithin the magazine. It also adds a visual addition to the magazine to make it interesting and dynamic to the reader. FEATURE HEADLINE – This headline draws inthe audience as the words ‘ibiza wants you!’ adds a socialinteraction betweenthe magazine andthe viewer. Ibiza links to the partytheme of the magazine and soit supports the idea that the target audience is directedtowards a young andyouthful audience. It is very appealing to this audience andconnotes towards people with aninterest in partying. This engagement between the audience and the words makes people want to findout how theycango to Ibiza if theyhave this interest. The insert belowthe headingrepresents the events going onIbiza, attracting the audience towards the magazine and wantingto be includedin the event. The fact that it overlays the womaninthe image makes thisevent seem really important andsomething that is unmissable. Also it’s noticeable that this left third is veryfull of informationand large images. This enhances the importance of Ibiza to the audience due to the eye-catching layout of the cover because of thisslight unbalance between thirds. Overall this version of ‘mixmag’ magazine heavily relates to the ideology of partying, making it clear that the target audience isveryyoungandcurrent.The use of differentfontskeepsthe viewers interested in what they’re seeing and engagesthe reader.Itis also apparent that the mise-en-scene in the setting and the model, through her clothing and longshotare complimentedbythe fontsanditall fitstogether - making it balanced and easy to read whilst remaining eye catching.I like how to gender isn’t specific and applies to both. There is no specific obviousness to which gender this magazine is aimed at and so brings in a wider audience.
  4. 4. Comparative Textual Analysis with Current ‘mixmag’ Magazine MASTHEAD – The masthead is a verydifferent style compared to the previous cover. The use ofblackfor the colour creates a more serious approachto the media product andis much less of a partythemed magazine which mixmag is usually representedas. The boldness of the black alsodraws the attentionof the audience because of its solid blockintensity. The font style is the same andinformal, suggestingthat the target audience is stillwithin young age rather thanolder readers. Thismagazine relatestowardstoa targetaudience whodonot wantto be the same as everyone else in traditional society.Thismaybe referredtobeingalternative orindie,butthisaddsa social change against ideologiesandstereotypes.Ithasa clearfocus onwhat itwants to presenttothe readers inthe magazine layout and relatestoa mature youngaudience enforcedinthe colourschemesanddesign. MENU STRIP – Their magazine content is displayedinthe centre of the magazine and edited over the group. The smaller font mayindicate that these are cover linesanda collectionof what is inside the magazine. Bynot having it visually portrayedwouldbe interesting to the reader andagaindifferentiate them from other magazines by havingone main focus. MAIN COVERLINE/SUB TITLE – ‘The TechnologyIssue’ is surroundedbya leading box designwhich makes it standout on the page as well as the font being white andin capitals. This demonstrates that this is different to their typical magazines and links to their target audience wholikes techno style music. This could have beenusedto diversifytheir magazine but gainthis different reader base whichmaylater influence their production of magazine style andtarget audiences. MAIN IMAGE– The style of photographyis almost sequenced in how the people are positioned on the cover. Byhaving twopeople of similar height duplicatedacross the page creates a different approach on how to typicallyphotograph. A long shot is usedto reinforce this duplication, removing the detailed expressions of their faces and makes the magazine cover a lot more interesting and eye catchingto the readers as it is not a typical wayof viewinga group. The waytheyare standing is alsodifferent as three people are all looking inthe same direction whichshows themlooking behindthe camera. Thisadds a discontinuitybetweenthe duplication and makes them stand out against the one individual looking directlyat the camera. Only havingone personmakingeye contact withthe camera engages the reader andmakes themwant to know what the other people are looking at. The use of dark clothing andminor difference between the people within the scene couldhave been usedto addto this importance and equalitybetweenthe magazines itself andthe people within it. The clothingis verysimple because of the blackcolouration, however the difference in style (suchas a dress, hairstyles and material) is usedto conveytheir personalities and highlight their differences despite being equal in their importance. LAYOUT – The use of little colour differentiation keeps the magazine quite neutralandformalinsome way. The colour purple is a relaxingneutral tone inthe backgroundwhich is heavily contrasted against bythe intense black font andthe use of costume from the people. The colour doesn’t depict a gender that the magazine solely focuses on. It createsa wider audience betweenthe genders andgoesagainst typical stereotypesof colour. The neutral idea reinforces this and remains accessible for all genders. The coordinatedblackcolour fromthe costume andfont choice maybe used to add balance to the cover without being outweighedbynumerous different colours andfonts. I alsothink that this adds importance to the people on the front cover because the selected colours – it’s like the band contains the same level ofimportance as the magazine itself andportrays a high status inthis particular issue. It adds this ideaof equalityanddominance the band has against the successful media product. The front cover is not verybusywith inputs of flashes and plugs whichcan usuallybe usedto attract anaudience base ofyounger readers. It redefines the fact that the magazine is meant for an older audience around18-25. It may indicate that the banditself onthe front cover is the main focus of the magazine and therefore it is unnecessaryto containlots ofdifferent elements that goesagainst the title and imagery. The layout also is not strictlywithinthe typical convention ofthirds. This could be usedto claim that their magazine is not the typicalcontemporarymagazine and worth reading, but also because it mayrepresent their audience. Their target for this particular magazine may lie withinalternative and certainindie stereotypes whichwouldinfact interest these people to purchase the magazinesdue to this unique aspect. It creates a connectionbetweenthe target audience andthe magazine, engaging the viewers. BARCODE – Used for the purchasing of the media product. TAGLINE – Above the magazine name in a smaller white font says ‘dance music, clubculture’. It is short and formal which demonstrates what the magazine is about andinfluences their target audience. It relates to a young age groupwho particularly like dance music andclubs. The white font is the same as the maincover which indicatesthis is more about a techno/DJ style magazine issue that typicalpartying.
  5. 5. Textual Analysis of ‘NME’ (Past Version) Thismagazine Ithink focusestowardsmore of a male audience because of mainly male bands usedand style of imagery.Ithinkthatthe magazine focusesonolderbandsandmay focustowardsan older audience atfirstglance fromthe oldereffectgivenfromthe magazine –throughthe blackand white image, simplistictextandcolourscheme.The magazine isconformandneatwhichaddsvisual appeal toattract the audience andlinksinwell withthe stereotypical rockfonts,coloursandclotheswornbythe artists. HEADER – The font usedfor the header creates a coherency betweenthe fonts of the main band‘The Strokes’, highlighting the ‘special’ area ofthe issue. As well as the same font, the same cover line is used. The repetitionintensifies the importance of the band and makes the reader thinkthat this is something theyshouldknow and readabout, therefore makingthe reader want to purchase the magazine. The red colourationof the header makes it standout against the image andalso links inwith the colours of the masthead and cover line. FOOTER – The footer contains bands that are featured withinthe magazine. This mayinclude artists of interest that the audience may be drawnto or like, andtherefore encouraging the purchase of the magazine sothat theycanreadabout their favourite bands. It shows the relevancyof the magazine to the reader andtoday’s music, and therefore becomesa product that theywould get. MASTHEAD – A bold redis used to make it standout against the main cover photo. Because of the boldness of the title andthe simple 3 letters, it can easilybe overlaidbythe artists because it doesn’t needto be the mainfocal point. The redmakesit obvious for the audience to know what theyare readingandtherefore allows themto include thisoverlay due to its remembered appearance. The red also makes the magazine name standout much more, and makes the audience more aware of the mediaproduct. MAIN IMAGE– The cover image acts as a framework to add a balance to the rule of thirds which makes the image stand out as a centralpart of the cover page. The audience is drawn to the image because of the symmetrywithinthe position ofthe band and acts as a centralfocus to draw the reader. The image itself is composed ofthe band looking directlyinto the camera, at eye level, and is a long shot. This idea ofthe band beingat eye level seems more direct andengaged withthe audience and acts more natural andless intimidating. The deliberate removal of colour fromthe photomaybe linked to the idea of a timeless quality, linking to the ‘10 years’ aspect of the cover line; suggesting that their music is the same andas good as boththe past andpresent. It also removes the colour andfocus of the clothingto adda more timeless effect, but it alsodoesn’t showoff expensive colours andclothes that most celebrities wear inthisdayand age. It could link withthe acceptance of casual comfort in what you wear and not wear what seems socially acceptable. However, the clothing does linkto the typical representation of rock and therefore wouldattract the target audience BARCODE – Allows the audience to buythe media product. The feature of ‘690 gigs listed’ differentiatesthe look of this barcode and createsa unique qualityto this magazine. COVER LINE – The cover line is made upa large font intwo colours. The intense redusedfor ’10 years’ makes the reader more alert ofthis importance. The colour alsolinks in with the masthead to showthat this is particularlyof some significance to the magazine. The font for the band’s name is subtlybigger whichadds to this ideathat this bandis important and needs to be readabout. It also woulddraw in a reader whohas an interest I the bandandtherefore makes them more likelyto buythis magazine. PLUGS– Plugs are usedonthe page to show other main stories of the issue sothat the reader is able to understandwhat is inthe magazine, but shows what the consumer needs to know about. Eachplug contains a different colour scheme to possibly diversifythe stories theymention, but also as a colour contrast to the magazine to make them standout more against the black andwhite photograph. TAGLINE – The tagline links inwith the image’s colouration andthe idea of a focus on the past. It alsoentices the reader because it is made to soundlike that it hasnever been revealedbefore. It acts as almost exclusive andwouldmake the audience want to readmore. COLOUR SCHEME – The colours usedare black, white andred along with a blue flashwhich represents the typical rock theme ina music magazine. It allows the colours to standout against eachother because of their contrasts andalsodraws attentionfrom their target audience associatedwith the rock genre. LAYOUT – The fonts usedwithin the magazine are verysimilar and alllinktogether. This makesthe magazine design neat and easyfor the reader to read. The central focus onthe bandadds a balance to the magazine and focuses onthe rule of thirds, whichthe text conforms to as well.
  6. 6. Comparative Textual Analysis with Current ‘NME’ magazine MASTHEAD – The masthead has beenusedcleverlyto give a more atmospheric feeling to the magazine and its readers. The bright red, bold, capitalsand outlinedwhite font draws attentionspecificallyto the masthead and its repeated placement, representingtheir boldnessanddominance as a magazine. The crazedpositions of the mastheadshows the active involvement NME has withevents that go on, making themappear on trend and engaged withwhat theydo. It has been placed randomlyacross the page alsoto make the audience feel involved as if they’re there at the event. The redmaybe usedto adda youthful andideologyof rock feel to the cover presenting their target audience straight away. Alsothe acronym of‘NME’ makes it easier for the audience to readand understand. TAGLINE – Smaller font is usedbut it is the same style as the main cover line. This adds consistencyto the cover line and links to the band from the description ‘Gonna make you sweat’. Thisparticular style ofwriting (like ‘gonna’)woulddefinitelysuggest that this bandandmagazine is trying to target younger people whohave interests in music festivals and partying. This is evident inthe unevenness of the font to really signifythis. MAIN IMAGE– The maincover image focuses on the setting and locationwithin mise-en-scene. The lack of focal point allows us to see that this is a music festival or concert event whichadds to the intense atmosphere enhancedbythe fonts. There is focus on the bandSlaves due to their engagement with the camera and a more close up midshot of them within the audience. Their placement into the foregroundas wellas the guitar almost becoming3D highlights them as artists in comparison to the people inthe background. Expressions are clearlyseenin both the artist and audience’s faceswhich show a connection betweenthe two and also engagesfans wholike them as artist who sees this onthe front cover. The use oftattoos andcrazy atmosphere captured links inwith a ‘rock person’ stereotype of rebellion and intense situations. This may engage fans because of the fun, intense andactive involvement inthe settingand small details that would influence them as a person. MAIN COVERLINE – ‘Slaves’ is usedto indicate whothe bandis on the front cover, makingthe audience aware of the genre andstyle of this magazine issue. The fact that this is the onlycover line adds an importance to this artist which is enhanced by spanned image of themacross the page. This wouldencourage the target audience wholikes thisband want to read about themandthe event due to the heavyatmosphere the magazine presents to the readers. The bold white and capital letters makesthe font standout demonstrating their prioritywithinthis magazine. The font is purposelyplacedunevenlyto link with the setting of the imageryand links withthe crazedplacement ofthe title. It adds a more interactive quality to the magazine and couldpossibly relate to the hectic event that would appeal to a younger target audience. There is a commonmisconception that rock music veers towards the male gender because of the intense atmospheres andoutgoing events. Withinthe image there is a large number of boys especiallythat are youthful, linking in withtarget audience age, but alsothe heightened and busyscene, having more thanone personin the main cover photo heavilyinfluences who the magazine maydirect their sales towards. MENU – NME presents the general informationthat is contained in the magazine throughthe use of a flashstyle and black underlinedfont. The yellow contrasts against the magazine cover as well as the cleanroundcircle and font which contrasts against the different placements of letters. It adds a calmer tone to the front page andmake lets the audience see beyond the visual of what is presentedon the front cover bysimple text. Againit is not a typical menulayout which isn’t verydescriptive adding a unique aspect to thismagazine. COLOUR SCHEME - The colour scheme is extremelyrangedand there is nospecific colours other than the red, white andyellow from the digital editing. This demonstrates the typical colours from a rock themedmagazine andenhances the atmosphere inthisparticular event. Thiscurrent versionof NME magazine isheavilyorientatedtowardsamale audience due to the male,rock stereotype andintense atmosphere.Itwouldstereotypicallylinktoa man’sappeal more than a woman’sbecause of the lackof conformity andneatnessthat a woman’smagazine wouldpossess.The targetaudience age isveryclearaswell due to the environmentandsettingthe photographwastakenin.The layoutandthe font isnot a conventional wayof presentingonamagazine coverbecause of the little use of thirds and traditional magazine structure.Ithinkthatthisisdifferenttoothermagazines because itcapturesa realisticeventratherthana setand the atmosphericqualityismore appealingtoa readerto differentiate thismagazine.
  7. 7. Evaluation on Textual Analysis’ In this particular research task, I wanted to look at how magazine designs have changed from their past and most current magazines. I wanted to see what is more visually attractive within the style of today’s media products in comparison to previous layouts to really understand what I need to focus on in the production of my own magazine to make it relevant in today’s media development. I think that this has given me an insight on how society has changed and what looks more appealing to purchase when looking at magazines, and it has also told me a lot of things about genders and stereotypes. In the older versions of magazines, there was a common traditional theme of stereotypes, such as mixmag and the younger age and partying culture, along with Q and their more connective stories that would appeal to a more mature audience and informative content. The development of society and music preferences have certainly changed influencing the layout and features on a magazine cover. The range of music genres within the different magazines is evident in their layout, especially with mixmag and NME which has a more minimalistic layout to highlight the genre of their magazine using mise-en-scene components such as sets, locations and people. It influences the way a target audience is approached and is an unconventional, unusual way to present magazines. It catches the reader’s attention a lot better due to this effect and I really like the minimalist impact it has. This portrayal of genre and target audience would require me to focus on these particular elements of mise-en-scene and camera work to produce a successful magazine in my music genre for today’s audience. The modern and traditional values of a magazine layout is constantly changing and it is interesting to see how the traditional conventions like cover lines have been overlooked by a main title to present a more fixated view of what is important to a particular magazine. Overall I think looking at old and new has helped me to understand what is more appealing to today’s music readers and gives me a knowledgeable advantage to use in my magazine production.