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This presentation pdf can be download at :
http://cloud.biz-online.hk/f/17a8413155/
To discuss : http://www.eshopowners.hk/qh
Online Shop DIY
with open source eCommerce software
seth@biz-online.hkBy:
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1 2 3 4
Introduction eCommerce
platform
Features Highlight SEO/SEM/Internet
Marketing
5 6 7 8
O2O Big Data Other Business
Models & Trends
Training and
Community
The Challenges
11. http://www.biz-online.hk
High sales volume and traffic Start from zero
Portals SoftwareVS
Direct CRM not encouraged Build-in or 3rd party CRM
Logistic service via portals’ logistic
systems
Direct connect to logistic service
providers via logistic extensions
Constrained layout design Flexible layout design
Compete for ranking within the
portals
Compete for search engines’
ranking
Limited extensibility Extensible via 3rd parties’
extensions or cloud services
Not favourable to late comers Competition on SEO, SEM &
internet marketing, etc.
Follow the rules of the game Define your own rules of the game
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Mobile Apps1
Online 2 Offline3
Social Marketing5
Drop Shipping7
Big Data Cloud Service2
POS <-> eShop4
Affilate Marketing6
SEO8
Extensions include
Market place9 Others10
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SEO/SEM/Internet Marketing
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•Your Story
•Research on Keywords, Customers, Competition, Products, Websites, etc.
•Execution Plan
STRATEGY
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ON SITE
• Search Engine Friendly URL,
• Lang,
• IP address (Server Location)
• Site Structure
• Site Map
• Keywords, Tags, Links, Menu, etc.
• Blog
• Search Terms
• SEO extensions
SEO/SEM/Internet Marketing
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OFF SITE
• Social Media
• Youtude, etc.
• Viral Marketing
• Broken Links Building
• Press Release,
• Posting to website, forums, etc.
• Adv
SEO/SEM/Internet Marketing
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LOCATION BASED
• Google Map Posting, etc.
• Location base Messaging, iBeacon
• Mobile apps
SEO/SEM/Internet Marketing
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STRATEGY ON SITE OFF SITE LOCATION BASED
SEO/SEM/Internet Marketing
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Leverage popular solutions like Hadoop and NoSQL data stored
Have strong Query engines for querying data
Integrate with many popular database systems, ERP systems, and unstructured data