This document provides an overview of the sessions at Content Marketing World Sydney Day Two. Sessions included how to structure a content team, globalizing content for international audiences, gaining approval from executives for content marketing, conducting a content audit, content opportunities for small businesses, the opportunity of printed content marketing, aligning and prioritizing a content strategy, where agencies are going wrong with content marketing, how big brands get their content discovered, missing content marketing technologies, creative ways to create content, starting and scaling a content marketing program, consistently publishing content, creating a video series, and strategies to cut through information density.

1. TOP TWEETSCONTENT MARKETING WORLD SYDNEYDAY TWO

2. How to Structure Your Content Team
Ray Kloss, SAP Australia & New Zealand
(While Traditional Media Channels Are Dying)

3. Globalising Content for an
Sarah Mitchell, Chief Content Officer magazine
International Audience

4. Hunting Hippos — Winning Approval from
Jonathan Crossfield, Content Marketing Strategist
C-Level for Content Marketing

5. How to Do a Content Audit?
Colleen Jones, Clout and Does Your Content Work?

6. The Content Opportunity for Small Businesses
Jonathon Crossfield, Joe Pulizzi & Jeff Bullas

7. The Amazing Opportunity in Printed
Nenad Senic, Disput
Content Marketing

8. The (Content) Matrix: How to Align, Prioritize,
Kevin Cain, Content Marketing Strategist
and Fuel a Successful Content Strategy

9. Where Agencies Are Going Wrong with Content
Julie Hamilton, BT Financial Group
Marketing and What Brands Need to Know

10. How Big Brands Are Getting their Content Found
Panel

11. What Content Marketing Technologies Are
Roundtable
You Missing?

12. 10 Workable ways to get more Creative
Chris McWilliams, Triple M
with your Content Creation

13. Starting and Scaling a Content Marketing
Helen Livesey, AMP
Program

14. From every once in a while to always on:
Brad Smith, SEEK
How SEEK Publishes Consistently and Wins

15. How to Create a Video Series for Your Brand
Tim Washer, Cisco Systems
from the Ground Up

16. Content Shock: Strategies to Cut through
Mark Schaefer, Return on Influence
Information Density

17. Presented by King Content, Australia's most
awarded digital content marketing agency.
Check out our blog for more content marketing
insights and advice.
@King_Content
www.kingcontent.com.au