Kimberly Romagnola, an experienced marketing executive, possesses a long history of developing and launching multifaceted advertising campaigns for companies from all facets of the healthcare industry. Over the years, she has advanced to senior positions at several global and boutique healthcare communications companies, among them CDM World Agency and Draftfcb Healthcare. Presently, Kimberly Romagnola serves as executive vice president and managing director of pharmaceutical advertising agency Centron.

1. By Kimberly Romagnola

2.  Kimberly Romagnola, an experienced marketing
executive, possesses a long history of developing
and launching multifaceted advertising
campaigns for companies from all facets of the
healthcare industry. Over the years, she has
advanced to senior positions at several global
and boutique healthcare communications
companies, among them CDM World Agency and
Draftfcb Healthcare. Presently, Kimberly
Romagnola serves as executive vice president
and managing director of pharmaceutical
advertising agency Centron.

3.  Digital technologies have revolutionized marketing
for almost every industry, and the healthcare sector is
no exception. In recent years, online
healthcare/pharma advertising has undergone a
transformation, resulting in, among other trends, the
development of more personalized advertising
messages. These dynamic ads, also known as smart
ads, have been in use for years within other vertical
markets, especially retail. Pharmaceutical companies
are also being more careful as to where their ads
appear online by performing greater due diligence so
that advertisements do not show up next to editorial
content that goes against a drug’s identified usage.

4.  The industry for digital healthcare/pharma
advertising is expected to continue to rise
over the next five years. In 2013, the two
healthcare and pharma vendors spent
approximately $1.18 billion on digital media
in the United States. Analysts at eMarketer
predict that number will grow to $1.47 billion
by 2017.