Real estate agent marketing tools are often expensive, outdated and cumbersome; they also fail to provide the ability to reach a prospective buyer in a contextual or location based setting.
Mobile wallet marketing should be an integral part of the real estate agent marketing tool box!
Drop property listings directly into iPhone via Apple Passbook. Add geofencing (GPS based from phone) notifications, iBeacons for proximity at open houses or on property tours, and push notifications to update prospects and selling agents in real time with property listing status.
For instance, if a price reduction occurs, update the property listing pass and push the notification to iPhone - Apple Passbook users - and Google Wallet users.
Or notify interested parties when an offer is received and encourage other offers directly from the mobile phone installation.
When a property goes out of inventory, update the property listing pass with a similar home in a comparable neighborhood or convert the pass to a 'business card' for the agency or REALTOR® listing the property.
Drop listings into phones via search and social posts; use email campaigns or SMS marketing blasts to install. Apple Passbook comes with a QR code reader that makes adding a pass a simple, two click process.
Customer referrals are viral with the pass, via text, email or AirDrop on iPhone.