3. U.S. Census Bureau Stats:
• Same-sex couples have increased by
44% in Nevada from 2000 to 2010.
• 2010: 7,141 same-sex couples
• 2000: 4,973
• More lesbians live in rural areas
• Gay men live in more urban areas
• High concentration of gay males live in
Nevada
4. Other Stats:
• Total Number of Gay Couples: 594,391
• State With the Most Couples: California (92,138)
• State With the Least Couples: North Dakota (703)
• Highest Concentration of Gay Couple (% of all couples):
Washington, D.C. (1.29%)
• Lowest Concentration of Gay Couples (% of all
couples): North and South Dakota (.22%)
5. Education:
• Most studies (U.S. & Abroad) show gay men and lesbians have
higher education levels
• Gay couples- 30% have bachelor’s degrees
• Heterosexual couples- 21%
0
1
2
3
4
5
6
7
8
9
H.S. diploma Some college Bachelors Masters Doctrate
Education
male female
6. Media
• Majority visit websites
• Social media
• Men-watched more news programs and read
magazines
• Research to improve websites
0
2
4
6
8
10
12
14
16
18
20
Blogs Newspapers Websites Magazines News
Programs
Social Media
male
female
7. Social Media
• Facebook most popular
• Local businesses should implement Facebook
0
2
4
6
8
10
12
extremely often very often moderately often slightly not often
Social Media Use
Twitter Facebook Tumblr none google+
8. Shopping
• At least once a month
• Image important
• Cater to specific needs of gay couples
once a month
21%
2-3 times a
month
43%
once a week
29%
more than
3 a week
7%
How Often Do They Shop?
9. Shopping
• Department stores
• Discount retailers
• Specialty stores
0
2
4
6
8
10
12
14
16
Department
stores
Discount
retailers
Speciality Online Catalogs
Where Do They Shop?
Female
Males
10. Free Time
• Important to stay active
• Marketing outdoor activities
Movies
9%
Be active
29%
cook
15%
playing sports
9%
shop
15%
read
18%
Play video games
5%
Free Time
11. Eating Out
• Eat out at least once a week
• Opportunities for restaurants
Once a day
6%
Once a week
50%
3-4 times a
week
38%
5+ times a week
6%
How Often Do They Eat Out?
12. Eating Out
• Prefer local restaurants
• Upscale restaurants
• Dislike fast food
6%
16%
16%
44%
18%
Where Do They Eat Out?
Fast food
Quick service
Chain restaurants
Local Restaurants
Upscale Restaurants
13. Weekend Hangouts
• Like to stay social
• Bars most popular on weekends
• Nightlife opportunities
• Most popular gay bars in Reno are 1099 Club, Carl's
Pub, Five Star Saloon, The Patio, The Quest, Tronix, and
Visions.
Home
21%
Restaurant
11%
Bar
53%
Movies
4%
Coffee shop
7%
Bowling
4%
Weekend Hangout Spots
14. Conclusions
• Value higher education
• Turn to websites/ social media for information
• More willing to buy from companies who show interest in gay
community
• Local companies should get more involved in gay community
