Pr1 research types

1. KieranJackson Unit6 Researchtechniques
PR1-Notes
Research techniques
Quantitative research-
Quantitative research-Quantitativeresearchisresearchanddatafoundfromnumbers,statistics
and data,example suchassurveys,andquestionnaires,thisall helpswiththe audience research.
Thistype of searchusesand findsnumbers,statisticsanddatato findandgive information.
Qualitative research-
Qualitative research- Qualitative researchisa type of researchwhere peopleuse surveysand
questionnairestofindpeoplesthoughtsand opinions. Thistype of researchisusedforthingssuch
as exitpollsandlive questioning.Thistype of researchwantstogetpeople real thoughtsand
opinions.
Primaryresearch-
Primaryresearch- Primaryresearchissourcessuchas questionnairesandsurveyswhichhelpsgets
firsthandopinions,secondaryresearch isinvolves the summary,collationand/orsynthesisof
existingresearchratherthanprimaryresearch,where dataiscollectedfrom, forexample,
questionnairesandsurveys.
Secondaryresearch-
Secondaryresearch(alsoknownasdeskresearch) involvesthe summary,collationand/orsynthesis
of existingresearchratherthanprimkeyperformance areainsecondaryresearchisthe full citation
of original sources,usuallyinthe formof a complete listingorannotatedlisting.Secondarysources
couldinclude previousresearchreports,newspaper,magazine andjournal content,andgovernment
and NGO statistics’ research,where dataiscollectedfrom, forexample,researchsubjectsor
experiments.
Typesof audience-
 Mainstream
 Alternative
 Niche

2. KieranJackson Unit6 Researchtechniques
Mainstream Alternative
Niche

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Audience profiling
 Demographics
 Age
 Gender
 Social class
 Geodemographic’s
 Sexual orientation
 Regional identity
Anchorage-
How the juxtaposition of images and text or sound help to define meaning for the
audience.
PrimaryOptical area
Thisis the area of optical
viewulookat firstwhen
lookingatthismovie.
poster.The maintitle is
“Bridgetjones”movies
the coloursshowthat
the filmisabouther and
people willlookatthe
title firstbecause it’sthe
biggestareaon the
poster.
The terminal optical
area,the main
character isright at
the front of the poster
usingthe mode of
directand thenthe
othertwo characters
are usingindirect
mode.Thisrepresents
a love triangle and
indicateswhatthe film
isgoingto be about.
Coloursof the poster
show us lustand love
whichshowsthe
audience it’sgoingtobe
a love.

5. KieranJackson Unit6 Researchtechniques
The primaryoptical area
whenyoufirstlookat this
posterthe title of the film,
the title isboldandblack
and standsbecause of the
lightbackground.
Your optical areaalso will go
to top of the posterwhich
statesthe producersand
makesof the filmwhichis
past popularhorrormovies
whichshowsthe audience
it’sgoingto be a horrorfilm
and good.
The terminal areaof
optical viewisthe face of
inblood,it’sa disturbing
and we wonderaswe
don’tknowwhatthisface
isand it makesita
mystery.Inthe film
posterthere isdirectand
indirectwith the face
lookingoutandthe little
girl walkingaway.
The colour scheme
of thisposteris
Anchorage, which
is a juxtaposing of
colours with the
light grey
background and
the dark red
colour.

6. KieranJackson Unit6 Researchtechniques
Whenanalyzingaposter,youshouldconsiderthe following:
 What are the maincoloursusedinthe poster?Whatdo theyconnote?
The main coloursusedinthisposterisdark tonesanddark colours,there is a maincolour
theme of greybut thenhasa quarterof the posterwhere there isabig splashof dark red
whichindicatesblood,butthe maincoloursof the filmposterare greyandred,these
coloursconnote negative aspectsthe coloursare dull andlackingcolourwhichshowsusalso
that the filmisn’tgoingtopleasantandthe genre of the filmwhichishorror.
 What symbolsare usedinthe poster?
The symbolsof the skull onthe wall whichshowsdeathandthe little girl wearingawhite
robe showspurityandinnocence,amixture betweendeathandlife.
 What are the mainfigures/objects/backgroundof the poster?
There aren’treallyanyobjectsinthisfilmposterthere isaa oldtape recorderwhichisn’t
reallyamain optical pointforthe audience soyoureallyneedtolookclose tosee it,there is
a little girl whichshowsusasan audience it’sgoingtoinvolve children whichisvery
pleasant.The backgroundisa greyoldwall.
 Are the messagesinthe posterprimarilyvisual,verbal,orboth?
The messagesinthis are once yousee himnothingcan save you.,thisishe slogan.
 Who do youthinkisthe intendedaudience for the poster?Why?
The audience forthisfilmisa wide range,the age ratingof the filmis15 to anyone above
thisage,the mainaimof the filmistowardsyoungadultsandadultsbecause of the genre
and age range.

7. KieranJackson Unit6 Researchtechniques
Trailer analysis-
Genre theory-
Steven neil
Genre consuetude of different elements of repetition,
Nick lacy, said 5 different areas of genre
 Setting
 Character
 Narrative
 Iconography
 Style
Blair Witch Trailer analysis-

8. KieranJackson Unit6 Researchtechniques
The Blair witch is a 2016 horror film; the film is sequel to the first Blair witch project, while
watching the trailer there are many things that you look at such as setting, characters,
narrative, iconography and style. The setting in the film is very clear and is the main feature
of the filmwhich is a forest, the forest is where 90% of the film is taken place, from the trailer
most of the film is in the forest which you can also see in the film poster has trees showing it
is within a forest and woods. This setting is a typical setting and location for a horror film,
“found footage in the forest” it makes the audience see that the film has horror gene
conventions. The character in the trailer is also very clear you have the good looking
characters and you can easily identify who people are and you can already predict what will
happen to the characters because the filmhas clear indications of a horror, there are 6 main
character u can see three women and three men, already u can see there will be a final girl
from a scene of a girl alone trapped in a small tunnel so from different main points of nick
lacy. The narrative in trailer isn’t clear and doesn’t show the narrative but different points in
the trailer show us what the narrative might have such as one of the main characters talking
about going back to find his sister and other factors such as the final girl. The other points we
can see I the trailer is the lighting and editing, as the film starts its high key lighting, slow
paced and the characters are happy and excited, but as the trailer goes on and they are in the
setting the lighting is a lot of more dark and dull, it’s much quicker because it’s getting to the
end and you can see I the film more and more people I the group are disappearing. Things
such as these all are a use of anchorage all the conventions are shown to the audience.
The style from the trailer we can clearly see that it’s hand held footage following from the
first Blair which film so we can also see conventions from the first film so it’s also clear it is a
sequel and it’s a horror because most horrors are hand held. The style of this trailer is very
much horror genre because of the hand held footage style, you can also get the horror
conventions from the music, lighting props and content within the trailer. The style is the
Blair witch is “Found Footage”.
There are so many iconography contents within this trailer such as Blood, Darkness,
Abandoned locations, Forests and woods, Red and black colour schemes and abstract editing.

9. KieranJackson Unit6 Researchtechniques
All these different points that are in the trailer show me and the audience it is a horror genre
and the people who like the genre of horror will easily see it’s a horror.
In the trailer there is the use of wooden voodoo sticks, these symbols are used a lot in the
original Blair witch showing the audience that is it a sequel to the first one and also another
genre convention of horror because there are mainly used in a negative and scary way. This
symbol Is also used as the main image in the poster which is just another massive indication
of the genre of horror and also the poster has just this voodoo stick image nothing else
showing us the mystery of the Blaire witch.
screenshots from the
trailer.

10. KieranJackson Unit6 Researchtechniques
Exit Poll Results
For this task I had to create an exit poll for the filmBlair witch which is a new horror filmout
in cinemas now, after a group of people went to see this film I created an Exit poll which is a
questionnaire with questions all about the the film and the person’s individual information,
there was ten questions on the exit poll and I sent the exit poll to 10 people including a
variety of people including men and women, people with different social classes and
different ages so there is a wide range of an audience. I used the software survey monkey
to create and carry out my exit poll, I created ten questions and sent the exit poll to 10
people who went to watch the Blair witch film, I got ten responses and I’m going to
summarise my results and see how different people heard about the filmand the marketing
techniques the producers used the produce the film. I also asked some demographics
questions such as gender, age, occupation and where they live. I did this exit poll because
I wanted to find out what people thought about the filmoverall and how people found out
about the film and to see how the producers marketed the film.
In the first couple of questions I asked some
questions such as what is your gender, age,
your job if they did have a job and where they
lived, the age of response was ages 15-25 and
there was only one response I got that was
from the age group of 35, the age group was
very clearly a teenage/young adult audience
than an older audience, the film age restriction
was a 15 so the producers of the filmwould of
targeted the filmat teenagers and from the
other information I got back from the exit polls
it shows most of the people heard about the
film from social media and teenagers are the
heart of social media.

11. KieranJackson Unit6 Researchtechniques
In this question I just simply asked where people live, I
asked this question because it was a part of people’s
demographics which would help me see how different
people lived and if there were any differences in
different locations about the film, the film Blair witch
has been shown nationally across the UK so there
shouldn’t have been issues with people not being able
to see this film. People from this exit poll live in
Manchester, Swinton and across the greater
Manchester.
I asked a part of demographics the
gender of the person, there wasn’t much
difference but there still was a clear gender
difference between male and female, out of the
ten I sent to carry out the survey 30% were
female and 70% were male, the filmdidn’t have
any aimed gender the film did have male and
female character and wasn’t aimed at any
gender it was for both genders. To make this a
bit more fair make sure the its fairer and ask
more people and make the gender a fair
question. But more male did go and see the film who like horror films.

12. KieranJackson Unit6 Researchtechniques
In this question I asked peoples
favourite filmgenre it was head to head
with horror and comedy, I expect people
who went and saw the Blair witch to have
their favourite as horror but comedy was
the most voted, 30% chose horror,10 %
action, 40% action, 10% SC-fi and 10%
other. From the filmmost people do like
horror as their genre but I would of thought
people would have liked horror more. From
the posters and trailers there isn’t any
indication of a targeted gender but to make
sure the results are fair I would make to
give the questionnaire to 50% male and
50% female so it’s a fair exit poll and I can
the information clearer.
In this question I asked how people
found out about the film, I gave different choices
such as word of mouth, social media, TV adverts,
radio or I added another option if people heard
from a different choice I gave , from the ten people
the most way people heard of the film Blair witch
was from social media which got 54% out of 100
heard the film from social media, 18% was from
word of mouth and 18% from TV adverts, from
these results I can clearly see it is the age what he
produces of the film market the Blair witch film
towards teenagers, the produces use social media
because they know teenagers and young people
enjoy horror and social media is a massive part of
most people’s lives and especially teenagers and
young adults so by from my results I can see that
social media has been a massive use of marketing
used by this film producers.

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Comments from some people who I asked their opinion of the filmand if they
would recommend it to anyone.

15. KieranJackson Unit6 Researchtechniques
Summary of marketing techniques available to media producers
In thisreportI am goingto talkand discussthe marketingtechniquesusedtoproduce the film“Blair
witch”,In Unit6 I have done manytasks suchas talk aboutdifferentresearchtechniquessuchas
primaryand secondaryresearch,thenIdiscusseddifferenttypesof genre andhow researchingcan
be linkedtowardsgenre.The filmBlairwitchhadatraileranda posterout,thiswas linkedtothe
marketingof the filmIhad to analyse boththe trailerandposter.Ihad to look at the colour,the
conventionsandIalsoresearchedintothe GutenbergDesignTheory andputthistheoryinanalysing
the poster.I thenlookedintothe trailerandanalysedthe trailer,IusedNick Lacey theory of genre
elementsasconstitutingthe 5keyareas,I usedthisto lookintothe trailer.IncludingthisworkIalso
carriedout an exitpoll forpeople whowatchedthe film“Blairwitch”.Inthe exitpoll Ifound
informationsuchasdemographicsof people whowatched,Iaskedsome marketingquestionssuch
as howpeople foundoutaboutthe filmandwhytheywantedtogo watch the filmandif theyliked
the film.The exitpoll helpedme tosee if the marketingtowardsthe filmwassuccessful.
Overall Ifeel the marketingtechniquesusedtomarketthisfilmwere successful anddidthe main
purpose the produceswantedtodo,starting withhow theymade the filmknown,the trailerwas
releasedafewmonthsbefore the filmwascomingoutandafter analysingthe traileritreallydid
make me want to go see the filmandespeciallyif youare a fanof the genre of horror it wouldmake
youwant to go and see the film,the overalllookof the trailerwasgreatand waslike alittle filmit
had that muchdetail Init,I feel the trailerwassuccessful becauseitincludedall of the genres
conventionsandbecause of the famousbrandof “ Blairwitch“ whenIcarried outexitpoll Iasked
howpeople foundandwhattheyusedtofinditsuch as a bigpercentage of people Iaskedused
foundsocial mediatofindthe trailerbecause itgotpostedof social media,fromthe exitpoll
peoplesresponseswere mainlypositivebecause people enjoyedthe filmwhichalsogive me clear
informationthatthe marketingforthe filmwasgood. Similarwiththe posterIfeel thatwasalso
successful because itwasonsocial mediatoo.
The trailerincludediconography,character,style,alittle bitof narrative andsetting,thesewere all
innick lacy,ithad the genre conventionsof horroritwas veryclear,personallythe trailer andthe
posterwasan anchorage withthe colourand the textit made me excitedandwanttogo and watch
the filmI love horrorfilmsandyoungpeople inthisdayandage love the genre of horror so I think
the Blairwitchhad a successful trailerandposterandusedresearchtechniquestofind outhow to
getthe filmknown,itusedsocial mediatopromote the filmandthe filmalreadyhasa box office net
of 35.7 million. The Blair witch project is a viral market sensation and from the 1999 Blair witch
which was a Turing point is horror history, this also helped the marketing successful.
The Blair witch used different marketing uses such as posters, radio, TV and internet
advertisements, trailers and promotional interviews with the cast. The film is a big thing in the
horror industry I feel the fil, had a successful camping they made people go watch the film from
there uses of marketing it used social media as the main use to promote the film and was
successful.