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kidology.in styles incorporate Western, Indian, as well as fusion inspirations, unique contemporary designs, high quality and eco-friendly fabrics and exquisite tailoring. Kidology houses apparel collections designed by Gaurav Gupta, Gauri & Nainika, Malini Ramani, Namrata Joshipura, Nandita Basu, Siddhartha Tytler, Ritu Kumar and its In-house collection by Maya Nocon.
The kidswear collections cater to the age group spanning 0-10 yrs, whereas maternity collections are created to flatter the pregnant form but can still be worn after those special 9 months. Although the current focus is on apparel, the label also offers furnishing and accessories with the aim to complete each look with ease within the store.