1. Simple Shopper TT
Shelly Dolabaille (04783747) , Candice Hector (04784797) , Khelice Rennie (806007365)

2. Introduction
Our group has decided to develop a Grocery List App
for the technologically savvy market of today.
The name of the App is
Simple Shopper TT

3. Introduction continued…
We are currently in the launch stage of the product
planning and development process.
We have decided to lease this application to HILO as
we believe that this franchise would be fully
equipped with updated software and database to
effectively sync with the application.

4. What is the grocery list app?
•Replaces traditional pen and paper grocery list
•Built-in database that digitally adds and upgrades a
grocery list
•Manages list in quick, hassle free methods
 Alphabetically
 By Lane
 In order of priority (Budget feature)
 Recipe

5. Choice of OS
This application will be made available on app
world (blackberry) and partnering websites such
HILO and www.simplytrinicooking.com

6. Why Blackberry?
• Captures a large cross section of T&T’s market.
• T&T is a fast growing “bb country.” In terms of
mobile penetration, blackberry usage is very high.
• RIM Corporate Communications Manager Arno
Glopmner says “Trinidad has always been one of our
best markets, so we are expecting a great response.
People love blackberry here.” Comment based on
launch of Bold 9900 in October last year.

7. Place of Choice for Pilot
St. Augustine, HILO Food Stores
St Augustine’s popularity and store traffic was our top choice for
this launch for numerous reasons:
• UWI students shop at HILO and these are high-tech, savvy
customers will be more than likely to download the app
• Branch obtaining the coveted title “Branch Of The Month” for
February 2012, which ranks each branch on the amount of
sales the store receives and customer feedback.

8. How it works
Several ways items can be entered in grocery
list:
Scan barcode
• Neo Reader has been integrated into the app. It
allows a Blackberry device to scan product barcodes
and translates it into a BB barcode- instantly the
content is delivered to your phone.
• Walk through isles, scan what you want, and price
comes up and puts on list which can be used for

9. How it works continued…
Search database- type first letter, then select suggested
word instead of typing all letters
Manual input
•You can easily add these items manually that is in
database. Eg. chives
•The App also keeps track of favorite items so you
don’t have to re-enter them each time you create a
shopping list.

10. How it works continued…
App supports Push notifications
Push notifications is a tool available through certain
apps that allow users to be notified when new
information or actions that they’re interested in occur
within certain apps (e.g. banded products, prices
increases/decreases)
•App users have the option to receive notifications from
HILO’s end as they occur, daily, weekly, monthly.

11. How it works continued…
Products in the app would be categorized by:
•Lane
•Alphabetical order
•Product type
•Day of the week
•Recipe
HILO branches are structured differently with reference to isles, etc.
The app will operate in tandem with these branches.
Has the ability to categorize grocery list based on recipes from Simply
Trini Cooking Website:
•Recipes have been integrated into the app
•Scan barcode with recipe, recipe and ingredients downloads to phone,
which, from there, you can opt to arrange them into category

12. How it works continued…
Coupons/price discount- the app user would see
“coupon available”, show the cashier who would scan
this, after which it expires (applicable to users of app)
How system stays updated- HI LO updates there
extensive database, which is integrated with our
database, thus automatically updates ours and
therefore the phone.

13. THE INTERFACE

14. Benefits of the grocery list app
B2B
HILO
• Partnering with HILO will drive traffic to their
stores
• Hilo will be at top of consumer minds with
purchasing
• Repeat customers

15. Benefits of the grocery list app
B2B continued…
Simply Trini Cooking (STC)
• Drives traffic to their website and Facebook page
• Utilization of their recipes
• More visibility for their sponsors, which will assist
STC in securing and acquiring further sponsors

16. Benefits of the grocery list app
B2B continued…
Other businesses
• Displaying of bar codes on websites (one time sale), which
will drive traffic to their website and promote the app
• Displaying of bar codes in stores or newspapers to offer
coupons
• Presence on the most (anticipated) coveted grocery list in
the country
• Repeat purchases once product is on the list

17. Benefits of the grocery list app
B2C continued…
Saves time
• Less time is spent compiling the grocery list
• Decisions about which products to purchase would
have been predetermined so less time is spent at the
grocery store wandering looking for items.

18. Benefits of the grocery list app
B2C continued…
More organized
• There is no need to carry around physical coupons,
which is a feature that will be integrated into the app
or grocery lists, which are easy to misplace.
• No need to look for a pen and paper to write down
any items. Grocery items can be entered on to the
list through various easy methods.
• No need to memorize any items and risk forgetting
any important items

19. Benefits of the grocery list app
B2C continued…
Saves money/ Assists with budgeting
• Guards against impulse buying since everything you
need is on the list
• Helps you accurately prepare your budget sheet
• Users of the app will become more disciplined and
take up items on their list

20. Benefits of the grocery list app
B2C continued…
Healthy Living
• Planning ahead is one of the most powerful tools
that can be used to control impulse buying, which
leads to impulse eating. A diet and meal plan can be
made on a customized list to help the user stay on
track.

21. SWOT ANALYSIS

22. Strengths
•First mover advantage
•Ability to organize by categories
•Simple design and interface
•Partnering with HILO and Simply Trini Cooking
•Interactive budget tool
•Push notification capabilities
•Scanner functionality

23. Weaknesses
• Real time updating of product listing may not be
available
• Unable to accurately determine in-store availability of
products (HILO is somewhat inefficient with regard to
database inventory and supply chain management)
• App can be used at other grocery stores since product
barcodes are not customized to HILO.
• Many smart phone users shop at other grocery stores,
thus excluding part of the target market
• Scanner has difficulties with shiny or round objects

24. Opportunities
• Future versions of the grocery app can account for
products in stock at warehouses.
• Updated version:
 Voice recognition
 Ability to compare prices,
 Ability to edit your grocery lists online
 Sort by brand
 Customize based on budget
• Expand usage to other groceries

25. Threats
• Decline in BB sales: Internationally, BB sales have
declined, due to upsurge of the iPhone and other
Android. This trend may eventually occur here.
• Potential for new entrants into the market
• Design is at present for Blackberry models only. If
Bmobile/Digicel switch focus to Android, then
Simple Shopper TT app will have to go back to the
drawing board.

26. Price-Revenue Model
Our Simple Shopper TT app would be free
•The decision to implement no charge on customers
was based on Trinidadian culture
•Firstly, the ratio of credit card holders (which would
need to be used to purchase the app on Blackberry App
World) to debit card holders is significant
•Trini culture is accustomed to “freeness” thus charging
would not be effective

27. Price-Revenue Model continued…
B2B Business will drive revenue for the app, via:
• Purchasing of barcodes- for coupons
• Search Engine Marketing- companies will have to
pay to get their products to the top of the search
list
• Leasing the app to HILO

28. Promotion
• Because we are leasing the app to Hi Lo, the bulk of promotions
would be shouldered by them.
• However, since HILO does not have any experience in promoting
apps, the responsibility of advising how to market the app would
come from our team.
• Our launch will run concurrently with HILO’s Customer
Appreciation Day. An interactive booth in HILO will be set up,
demonstrating the functionality of the app and offer the
opportunity to download the app.
• We will work in tandem with HILO for initial promotions,
particularly with reference to Customer Appreciation Day, and
subsequent to this, we will recommend guidelines for them to
follow.

29. Promotion Continued…
• Banners will be placed on HILO Website and Simply
Trini Cooking Website and Facebook page (Link to
download Simple Shopper TT app will be posted in
the Info tab on FB and a post will be automated to
appear on their wall regularly).
• It is also the hope that during the month of
December (since past forecasts have indicated that
December is the highest traffic month), persons who
have downloaded the application stand the chance
of winning all items on their grocery application
listing for free

30. Launch of App
Recommendations
• Subsequent to the development of the app,
additional critical steps must be taken in order to get
an app out there and attract users.
• As such, we proposed the following Launch strategy
to HILO with particular guidelines to set the stage for
app:

31. Launch Cycle

32. The Month Before
• Decide where you want to be. HILO should not try to
submit our app to every branch. Centralize the user
base and focus promotions to drive all potential
users to one store (namely St. Augustine branch).
• This will allow our app to get higher ratings, higher
ranking and more visibility
• Also, fewer distribution channels makes it easier to
update and track.

33. The Week Before
• Draft and finalize content. HILO should ensure press
releases, blog posts, newsletter copies and even the
text for tweets and Facebook posts are all drafted,
proofed and finalized in advance.
• Get to know the press. Reporters and bloggers can
help extend awareness of the Simple Shopper TT app
to scores of potential new users. Research on the
publications that cover and review apps that fall in
the same category as ours will be recommended

34. Two or three days before
• Reach out to press. HILO will choose a handful of
reporters to reach out to pre-launch, and be sure to
let each know the specific date and time that the app
will be released.
• We will also reserve time to answer questions and
make ourselves available to HILO and the press the
day before and day of our launch, should they need
any additional information.
• HILO should reach out to our full list of researched
reporters on the day of launch.

35. Two or three days before
continued…
• Offer a sneak peek. HILO should offer media
previews of our app. Allowing reviewers to
play around with our app before it’s available
to the public helps make their articles more
in-depth and informed.

36. Two or three days before
continued…
• Organize and finalize our visual assets. We
recognize that the more visuals we have, including
artwork, logos, screenshots and video, the prettier
and more dynamic our resulting articles and
marketing collateral will look, and the more
interesting and communicative it will be to our
audience.
• We will ensure that every reporter that HILO has
connected with has access to all assets before our
app is released.

37. Launch day continued…
• Reach out to everyone on press list.
• To boost awareness, reach out to expanded list of
relevant reporters and bloggers and let them know
about the launch
• We will send information about our app to the big
app review sites and any other publications we think
would love to know about it.

38. Launch day continued…
• Tap your existing users. We will encourage the
customers of HILO to help spread the word.
• Leveraging their existing community to evangelize
our product can have an immense impact on our
launch.
• HILO should reach out to their existing user base via
blog, social media, newsletter or all three, and be
sure to specifically ask users to help us spread the
word (via a refer-a-friend campaign to boost
response).

39. Launch day continued…
• Be social. HILO should Tweet and post to Facebook
at the exact point in time when our app is released
and a few more times throughout the day.
• A re-tweet campaign coupled with a giveaway-
specific hashtag to boost Twitter activity and
capitalize on the excitement of our launch
• Monitor all social media channels closely; respond
often with a simple “thanks” or retweet users when
appropriate.

40. Post launch
• Paid advertising: Paid promotion campaigns no more
than a few days after launch will keep the app visible
and extend the momentum that our launch, users
and press attention have already garnered.
• HILO should have ads in newspapers with the ability
to scan and download the app

41. Post launch continued…
Continue to engage users:
• Continue to be active on social media: Ask users
questions and respond to their inquiries, ideas and
feedback right away.
• If they make recommendations that we can
implement in a future update, we shall ensure we
thank them for contributing.

42. THANK YOU!
ANY QUESTIONS…?