Content Marketing
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”People don’t buy what you do, they buy WHY you do it" -Simon Sinek
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Content Marketing
- 4. What do you need to tell a story? 1
- 5. “ ”People don’t buy what you do, they buy WHY you do it" -Simon Sinek 5
- 6. The Golden Circle 6 WHY Why are you doing what you’re doing? HOW How will this help your audience? WHAT What are you offering?
- 8. 8 Video
- 9. The character is the connection between you, the storyteller, and your audience Character 9 1st person POV • The character is yourself. • Can be used this to build authority. 2nd Person POV • The character in this point of view is your audience. • When using "you" language, you need to really understand your buyer personas. 3rd Person POV • ”He said” and "she said” type of language • Stories for this point of view can be both fictional or Nonfictional.
- 10. When it comes to point of view, decide on one and keep it consistent Consistency is key when it comes to content and storytelling. 10
- 11. The conflict is the lesson in how the character transforms through challenge Conflict 11 | Problems | Needs | Stage of the buyer’s journey | Storytelling + The Buyer’s Journey
- 12. The resolution should wrap up the story but should also clearly call your audience to action Resolution Use conflict to create emotional appeal A story needs emotional resonance. Be consistent and authentic ”Tell the truth, but make it fascinating." Keep the story clear and concise Even long stories benefit when you whittle them down to just the most important parts
- 13. Extending the Value of Your Content Through Repurposing 3
- 14. “”You don’t have to create content day in and day out. You just have to work on getting the content you already have in the hands of more people." -Derek Halpern Founder, Social Triggers
- 15. Benefits And Advantages of Repurposing Content Another opportunity to rank on a search engine’s results page Content is just a theme that can be showcased in many different formats Reaching a new audience Provides the content our audiences are looking for, in all the places they search. Supports the consistency of your message A prospect needs to see or hear your marketing message at least seven times before they take action and buy from you Helps your content marketing team create content on a more consistent basis
- 16. How do you repurpose content? 3
- 20. How do you republish content? 3
- 21. Republishing Content Strive to choose reputable sites to partner with Websites with higher domain authority will give a stronger lift in search engine rankings Don’t republish all content, just top performing content Update the headline of each republished piece of content Include links throughout your republished post
- 22. Did you know? কালকক শুক্রবার
- 23. Thank You Wake Me Up When Corona Ends
Hinweis der Redaktion
- You need to introduce the people involved. With content marketing, the people that are involved are your readers. Your audience. Storytelling can’t happen without valuing and understanding your audience. You should always be listening and respond to your audience’s wants and needs. If potential customers can get the answers to their questions AND see themselves as characters in your story, they’ll be more likely to use your product or service and experience the happy ending you offer.
- 1P: Try using first person when there is a known person, an author, behind the content.
- Conflict helps build developmental and emotional dynamics. It helps make a connection between two entities, and human-to-human connections are the foundation for a successful business. Remember, you’re dealing with people, not machines–your company is providing answers, relieving stress, creating happiness, and making life easier for the end user. The revenue your company makes comes from a well-thought business plan and customers who believe in you and what you do. If your story lacks conflict, then you’re probably not telling a story. Instead you’re telling a pitch, tagline, unique selling point, or a plain statement.
- 1P: Try using first person when there is a known person, an author, behind the content.
- You need to introduce the people involved. With content marketing, the people that are involved are your readers. Your audience. Storytelling can’t happen without valuing and understanding your audience. You should always be listening and respond to your audience’s wants and needs. If potential customers can get the answers to their questions AND see themselves as characters in your story, they’ll be more likely to use your product or service and experience the happy ending you offer.
- 1P: Try using first person when there is a known person, an author, behind the content.
- You need to introduce the people involved. With content marketing, the people that are involved are your readers. Your audience. Storytelling can’t happen without valuing and understanding your audience. You should always be listening and respond to your audience’s wants and needs. If potential customers can get the answers to their questions AND see themselves as characters in your story, they’ll be more likely to use your product or service and experience the happy ending you offer.
- You need to introduce the people involved. With content marketing, the people that are involved are your readers. Your audience. Storytelling can’t happen without valuing and understanding your audience. You should always be listening and respond to your audience’s wants and needs. If potential customers can get the answers to their questions AND see themselves as characters in your story, they’ll be more likely to use your product or service and experience the happy ending you offer.
- 1P: Try using first person when there is a known person, an author, behind the content.
- You need to introduce the people involved. With content marketing, the people that are involved are your readers. Your audience. Storytelling can’t happen without valuing and understanding your audience. You should always be listening and respond to your audience’s wants and needs. If potential customers can get the answers to their questions AND see themselves as characters in your story, they’ll be more likely to use your product or service and experience the happy ending you offer.