Suche senden
Hochladen
Nielsen Case Competition 2019 _ Round 1 _ Lâm Tiên Khải
•
1 gefällt mir
•
1,292 views
K
Khải Tiên
Folgen
This deck prepared by @TienKhai @TamLai @NgocTran @ThuyNgan for NCC 2019
Weniger lesen
Mehr lesen
Daten & Analysen
Melden
Teilen
Melden
Teilen
1 von 17
Empfohlen
D.O.M Plus
D.O.M Plus
Hanh Ho
NIELSEN CASE COMPETITION 2019.pptx
NIELSEN CASE COMPETITION 2019.pptx
ThaoSereinTran
[Ncc 2019] First round Case study
[Ncc 2019] First round Case study
Hanh Ho
Nielsen Case Competition 2019 _ Round 2 _ Lâm Tiên Khải
Nielsen Case Competition 2019 _ Round 2 _ Lâm Tiên Khải
Khải Tiên
Nielsen Case Competition 2015 - team SpasiboEva winners
Nielsen Case Competition 2015 - team SpasiboEva winners
Alexander Gubarev
[Survey] Milk with sugar? - Vietnam milk drink behavior
[Survey] Milk with sugar? - Vietnam milk drink behavior
Q&Me Vietnam Market Research
Vietnam Detergent Market Report 2018
Vietnam Detergent Market Report 2018
FiinGroup JSC
Nielsen Case Competition - Healthy Drink
Nielsen Case Competition - Healthy Drink
Mai Hong Ngoc
Empfohlen
D.O.M Plus
D.O.M Plus
Hanh Ho
NIELSEN CASE COMPETITION 2019.pptx
NIELSEN CASE COMPETITION 2019.pptx
ThaoSereinTran
[Ncc 2019] First round Case study
[Ncc 2019] First round Case study
Hanh Ho
Nielsen Case Competition 2019 _ Round 2 _ Lâm Tiên Khải
Nielsen Case Competition 2019 _ Round 2 _ Lâm Tiên Khải
Khải Tiên
Nielsen Case Competition 2015 - team SpasiboEva winners
Nielsen Case Competition 2015 - team SpasiboEva winners
Alexander Gubarev
[Survey] Milk with sugar? - Vietnam milk drink behavior
[Survey] Milk with sugar? - Vietnam milk drink behavior
Q&Me Vietnam Market Research
Vietnam Detergent Market Report 2018
Vietnam Detergent Market Report 2018
FiinGroup JSC
Nielsen Case Competition - Healthy Drink
Nielsen Case Competition - Healthy Drink
Mai Hong Ngoc
UFLL 2019 _ BBO _ Seventh Generation _ Lâm Tiên Khải
UFLL 2019 _ BBO _ Seventh Generation _ Lâm Tiên Khải
Khải Tiên
Viet Nam FMCG 2022
Viet Nam FMCG 2022
MarketingTrips
Young Marketers 8 Final Round - LocalSquad
Young Marketers 8 Final Round - LocalSquad
Uyen Nguyen
Vietnam mom: digital usage and influence factors
Vietnam mom: digital usage and influence factors
Q&Me Vietnam Market Research
Young Marketers 8 - Elite assignment 1.1 - Team-1
Young Marketers 8 - Elite assignment 1.1 - Team-1
LinhV227
Fish sauce usage in Vietnam
Fish sauce usage in Vietnam
DI Marketing
[Survey] Vietnam mom's shopping behavior change
[Survey] Vietnam mom's shopping behavior change
Q&Me Vietnam Market Research
Nielsen Case Competition 2018
Nielsen Case Competition 2018
Quần Đùi Con Hổ
Young Marketers 10 - Final Report - Nguyễn Thị Xuân
Young Marketers 10 - Final Report - Nguyễn Thị Xuân
Phong Lê
Vietnam Consumer trends 2020
Vietnam Consumer trends 2020
Duy, Vo Hoang
VIỆT NAM INSIGHT COLLECTION 2022
VIỆT NAM INSIGHT COLLECTION 2022
MarketingTrips
Booklet UFLL 2020
Booklet UFLL 2020
ssuserf08d02
Young Marketers 8 Final Round - ON2OFF
Young Marketers 8 Final Round - ON2OFF
Uyen Nguyen
Young Marketers 5+1 + Đặng Quang Minh
Young Marketers 5+1 + Đặng Quang Minh
Quang-Minh (Eddie) Dang
Young marketers 5+1 + Vũ Thị Hồng Anh
Young marketers 5+1 + Vũ Thị Hồng Anh
Vu Anh
Young Marketers Graduation - Lavifood - Nhóm 3
Young Marketers Graduation - Lavifood - Nhóm 3
Giang Nguyễn
YM8 - Assignment 2 (Brand) - team 1
YM8 - Assignment 2 (Brand) - team 1
Phat Do
YOUNG MARKETERS 5+1 - FINALE - TRẦN HOÀNG DƯƠNG
YOUNG MARKETERS 5+1 - FINALE - TRẦN HOÀNG DƯƠNG
thienvan94
Bản Lĩnh Marketer 2018
Bản Lĩnh Marketer 2018
Phuong Anh Vu
Vietnam's soft drink consumer behavior
Vietnam's soft drink consumer behavior
MarketIntello
Vietnam Retail Market_Report from Neisen.pdf
Vietnam Retail Market_Report from Neisen.pdf
BillyNguyen37
Snapshot of consumer behaviors of Nov 2020 EOL i-survey(en)
Snapshot of consumer behaviors of Nov 2020 EOL i-survey(en)
Eastern Online-iSURVEY
Weitere ähnliche Inhalte
Was ist angesagt?
UFLL 2019 _ BBO _ Seventh Generation _ Lâm Tiên Khải
UFLL 2019 _ BBO _ Seventh Generation _ Lâm Tiên Khải
Khải Tiên
Viet Nam FMCG 2022
Viet Nam FMCG 2022
MarketingTrips
Young Marketers 8 Final Round - LocalSquad
Young Marketers 8 Final Round - LocalSquad
Uyen Nguyen
Vietnam mom: digital usage and influence factors
Vietnam mom: digital usage and influence factors
Q&Me Vietnam Market Research
Young Marketers 8 - Elite assignment 1.1 - Team-1
Young Marketers 8 - Elite assignment 1.1 - Team-1
LinhV227
Fish sauce usage in Vietnam
Fish sauce usage in Vietnam
DI Marketing
[Survey] Vietnam mom's shopping behavior change
[Survey] Vietnam mom's shopping behavior change
Q&Me Vietnam Market Research
Nielsen Case Competition 2018
Nielsen Case Competition 2018
Quần Đùi Con Hổ
Young Marketers 10 - Final Report - Nguyễn Thị Xuân
Young Marketers 10 - Final Report - Nguyễn Thị Xuân
Phong Lê
Vietnam Consumer trends 2020
Vietnam Consumer trends 2020
Duy, Vo Hoang
VIỆT NAM INSIGHT COLLECTION 2022
VIỆT NAM INSIGHT COLLECTION 2022
MarketingTrips
Booklet UFLL 2020
Booklet UFLL 2020
ssuserf08d02
Young Marketers 8 Final Round - ON2OFF
Young Marketers 8 Final Round - ON2OFF
Uyen Nguyen
Young Marketers 5+1 + Đặng Quang Minh
Young Marketers 5+1 + Đặng Quang Minh
Quang-Minh (Eddie) Dang
Young marketers 5+1 + Vũ Thị Hồng Anh
Young marketers 5+1 + Vũ Thị Hồng Anh
Vu Anh
Young Marketers Graduation - Lavifood - Nhóm 3
Young Marketers Graduation - Lavifood - Nhóm 3
Giang Nguyễn
YM8 - Assignment 2 (Brand) - team 1
YM8 - Assignment 2 (Brand) - team 1
Phat Do
YOUNG MARKETERS 5+1 - FINALE - TRẦN HOÀNG DƯƠNG
YOUNG MARKETERS 5+1 - FINALE - TRẦN HOÀNG DƯƠNG
thienvan94
Bản Lĩnh Marketer 2018
Bản Lĩnh Marketer 2018
Phuong Anh Vu
Vietnam's soft drink consumer behavior
Vietnam's soft drink consumer behavior
MarketIntello
Was ist angesagt?
(20)
UFLL 2019 _ BBO _ Seventh Generation _ Lâm Tiên Khải
UFLL 2019 _ BBO _ Seventh Generation _ Lâm Tiên Khải
Viet Nam FMCG 2022
Viet Nam FMCG 2022
Young Marketers 8 Final Round - LocalSquad
Young Marketers 8 Final Round - LocalSquad
Vietnam mom: digital usage and influence factors
Vietnam mom: digital usage and influence factors
Young Marketers 8 - Elite assignment 1.1 - Team-1
Young Marketers 8 - Elite assignment 1.1 - Team-1
Fish sauce usage in Vietnam
Fish sauce usage in Vietnam
[Survey] Vietnam mom's shopping behavior change
[Survey] Vietnam mom's shopping behavior change
Nielsen Case Competition 2018
Nielsen Case Competition 2018
Young Marketers 10 - Final Report - Nguyễn Thị Xuân
Young Marketers 10 - Final Report - Nguyễn Thị Xuân
Vietnam Consumer trends 2020
Vietnam Consumer trends 2020
VIỆT NAM INSIGHT COLLECTION 2022
VIỆT NAM INSIGHT COLLECTION 2022
Booklet UFLL 2020
Booklet UFLL 2020
Young Marketers 8 Final Round - ON2OFF
Young Marketers 8 Final Round - ON2OFF
Young Marketers 5+1 + Đặng Quang Minh
Young Marketers 5+1 + Đặng Quang Minh
Young marketers 5+1 + Vũ Thị Hồng Anh
Young marketers 5+1 + Vũ Thị Hồng Anh
Young Marketers Graduation - Lavifood - Nhóm 3
Young Marketers Graduation - Lavifood - Nhóm 3
YM8 - Assignment 2 (Brand) - team 1
YM8 - Assignment 2 (Brand) - team 1
YOUNG MARKETERS 5+1 - FINALE - TRẦN HOÀNG DƯƠNG
YOUNG MARKETERS 5+1 - FINALE - TRẦN HOÀNG DƯƠNG
Bản Lĩnh Marketer 2018
Bản Lĩnh Marketer 2018
Vietnam's soft drink consumer behavior
Vietnam's soft drink consumer behavior
Ähnlich wie Nielsen Case Competition 2019 _ Round 1 _ Lâm Tiên Khải
Vietnam Retail Market_Report from Neisen.pdf
Vietnam Retail Market_Report from Neisen.pdf
BillyNguyen37
Snapshot of consumer behaviors of Nov 2020 EOL i-survey(en)
Snapshot of consumer behaviors of Nov 2020 EOL i-survey(en)
Eastern Online-iSURVEY
e-Conomy SEA 2020
e-Conomy SEA 2020
Peerasak C.
Vietnam Grocery Report 2013 English - Nielsen
Vietnam Grocery Report 2013 English - Nielsen
Dung Tri
Report vietnam-insight-2019
Report vietnam-insight-2019
Tung Nguyen
Kantar Insight Handbook 2019
Kantar Insight Handbook 2019
Nguyễn Thành Long - Digital Marketing Expert
Nielsen insights pocketbook 2018
Nielsen insights pocketbook 2018
Duy, Vo Hoang
Facebook report riding the digital wave (feb 2020)
Facebook report riding the digital wave (feb 2020)
Avida Virya
Singapore Insurance Market and Product Ideas
Singapore Insurance Market and Product Ideas
Joyce Cheok
Nielsen FMCG Q2 Growth Snapshot 2020
Nielsen FMCG Q2 Growth Snapshot 2020
Social Samosa
Vietnam Digital Advertising Report (H1, 2018)
Vietnam Digital Advertising Report (H1, 2018)
Adsota - Creative Marketing Agency
Nielsen - Vietnam retail landscape
Nielsen - Vietnam retail landscape
Đăng Khôi - FPT Skillking
Kantar -worldpanel_division_-_vietnam_insight_handbook_2020_-_digital_version
Kantar -worldpanel_division_-_vietnam_insight_handbook_2020_-_digital_version
MarketingTrips
vanilla bean market
vanilla bean market
snehalkasat
vanilla bean market
vanilla bean market
snehalkasat
vanilla bean market
vanilla bean market
snehalkasat
vanilla bean market
vanilla bean market
snehalkasat
vanilla bean market
vanilla bean market
snehalkasat
TAM AdEx-Mirroring Y 2020 for Television Advertising
TAM AdEx-Mirroring Y 2020 for Television Advertising
Social Samosa
(Graham Brown mobileYouth) Mobile Youth Presentation to Telenor Djuice Oct 2008
(Graham Brown mobileYouth) Mobile Youth Presentation to Telenor Djuice Oct 2008
Graham Brown
Ähnlich wie Nielsen Case Competition 2019 _ Round 1 _ Lâm Tiên Khải
(20)
Vietnam Retail Market_Report from Neisen.pdf
Vietnam Retail Market_Report from Neisen.pdf
Snapshot of consumer behaviors of Nov 2020 EOL i-survey(en)
Snapshot of consumer behaviors of Nov 2020 EOL i-survey(en)
e-Conomy SEA 2020
e-Conomy SEA 2020
Vietnam Grocery Report 2013 English - Nielsen
Vietnam Grocery Report 2013 English - Nielsen
Report vietnam-insight-2019
Report vietnam-insight-2019
Kantar Insight Handbook 2019
Kantar Insight Handbook 2019
Nielsen insights pocketbook 2018
Nielsen insights pocketbook 2018
Facebook report riding the digital wave (feb 2020)
Facebook report riding the digital wave (feb 2020)
Singapore Insurance Market and Product Ideas
Singapore Insurance Market and Product Ideas
Nielsen FMCG Q2 Growth Snapshot 2020
Nielsen FMCG Q2 Growth Snapshot 2020
Vietnam Digital Advertising Report (H1, 2018)
Vietnam Digital Advertising Report (H1, 2018)
Nielsen - Vietnam retail landscape
Nielsen - Vietnam retail landscape
Kantar -worldpanel_division_-_vietnam_insight_handbook_2020_-_digital_version
Kantar -worldpanel_division_-_vietnam_insight_handbook_2020_-_digital_version
vanilla bean market
vanilla bean market
vanilla bean market
vanilla bean market
vanilla bean market
vanilla bean market
vanilla bean market
vanilla bean market
vanilla bean market
vanilla bean market
TAM AdEx-Mirroring Y 2020 for Television Advertising
TAM AdEx-Mirroring Y 2020 for Television Advertising
(Graham Brown mobileYouth) Mobile Youth Presentation to Telenor Djuice Oct 2008
(Graham Brown mobileYouth) Mobile Youth Presentation to Telenor Djuice Oct 2008
Mehr von Khải Tiên
Elite 8 - Assignment 1.1 - Team 1
Elite 8 - Assignment 1.1 - Team 1
Khải Tiên
Elite 8 - Assignment 1.1
Elite 8 - Assignment 1.1
Khải Tiên
Hult Prize 2019 _ Pinky Dream_ Lâm Tiên Khải
Hult Prize 2019 _ Pinky Dream_ Lâm Tiên Khải
Khải Tiên
Adtima Ignite _ Round 2 _ Lâm Tiên Khải
Adtima Ignite _ Round 2 _ Lâm Tiên Khải
Khải Tiên
Brandstorm 2020 _ Lâm Tiên Khải _ Gloriowls
Brandstorm 2020 _ Lâm Tiên Khải _ Gloriowls
Khải Tiên
UNIQLO Case _ Lâm Tiên Khải
UNIQLO Case _ Lâm Tiên Khải
Khải Tiên
Volkswagen Case _ Lâm Tiên Khải _ HSBC
Volkswagen Case _ Lâm Tiên Khải _ HSBC
Khải Tiên
Facebook Case_Lâm Tiên Khải_HSBC
Facebook Case_Lâm Tiên Khải_HSBC
Khải Tiên
Econtest _ Digital Marketing _ Gloriowls
Econtest _ Digital Marketing _ Gloriowls
Khải Tiên
Marketing Arena _ Xá Xị Xa Xỉ _ Finale _ Lâm Tiên Khải
Marketing Arena _ Xá Xị Xa Xỉ _ Finale _ Lâm Tiên Khải
Khải Tiên
[DNTS2019 - Hyper Junior] TÀI LIỆU THUYẾT TRÌNH VÒNG 1 CHUNG KẾT
[DNTS2019 - Hyper Junior] TÀI LIỆU THUYẾT TRÌNH VÒNG 1 CHUNG KẾT
Khải Tiên
[DNTS2019 - EverWin] Tài liệu thuyết trình vòng 1 Chung kết
[DNTS2019 - EverWin] Tài liệu thuyết trình vòng 1 Chung kết
Khải Tiên
Hult Prize 2020 _ Calorgy _ Lâm Tiên Khải
Hult Prize 2020 _ Calorgy _ Lâm Tiên Khải
Khải Tiên
MOA _ Xá Xị Xa Xỉ _ Round 1 _ Lâm Tiên Khải
MOA _ Xá Xị Xa Xỉ _ Round 1 _ Lâm Tiên Khải
Khải Tiên
Marketing Arena _ Ecstacy_ Round 2 _ Lâm Tiên Khải
Marketing Arena _ Ecstacy_ Round 2 _ Lâm Tiên Khải
Khải Tiên
Marketing Arena _ Ecstacy_ Round 1 _ Lâm Tiên Khải
Marketing Arena _ Ecstacy_ Round 1 _ Lâm Tiên Khải
Khải Tiên
Marketing Arena _ Cánh Cú _ Round 1 _ Lâm Tiên Khải
Marketing Arena _ Cánh Cú _ Round 1 _ Lâm Tiên Khải
Khải Tiên
Marketing Arena _ Cánh Cú _ Round 2 _ Lâm Tiên Khải
Marketing Arena _ Cánh Cú _ Round 2 _ Lâm Tiên Khải
Khải Tiên
Mehr von Khải Tiên
(18)
Elite 8 - Assignment 1.1 - Team 1
Elite 8 - Assignment 1.1 - Team 1
Elite 8 - Assignment 1.1
Elite 8 - Assignment 1.1
Hult Prize 2019 _ Pinky Dream_ Lâm Tiên Khải
Hult Prize 2019 _ Pinky Dream_ Lâm Tiên Khải
Adtima Ignite _ Round 2 _ Lâm Tiên Khải
Adtima Ignite _ Round 2 _ Lâm Tiên Khải
Brandstorm 2020 _ Lâm Tiên Khải _ Gloriowls
Brandstorm 2020 _ Lâm Tiên Khải _ Gloriowls
UNIQLO Case _ Lâm Tiên Khải
UNIQLO Case _ Lâm Tiên Khải
Volkswagen Case _ Lâm Tiên Khải _ HSBC
Volkswagen Case _ Lâm Tiên Khải _ HSBC
Facebook Case_Lâm Tiên Khải_HSBC
Facebook Case_Lâm Tiên Khải_HSBC
Econtest _ Digital Marketing _ Gloriowls
Econtest _ Digital Marketing _ Gloriowls
Marketing Arena _ Xá Xị Xa Xỉ _ Finale _ Lâm Tiên Khải
Marketing Arena _ Xá Xị Xa Xỉ _ Finale _ Lâm Tiên Khải
[DNTS2019 - Hyper Junior] TÀI LIỆU THUYẾT TRÌNH VÒNG 1 CHUNG KẾT
[DNTS2019 - Hyper Junior] TÀI LIỆU THUYẾT TRÌNH VÒNG 1 CHUNG KẾT
[DNTS2019 - EverWin] Tài liệu thuyết trình vòng 1 Chung kết
[DNTS2019 - EverWin] Tài liệu thuyết trình vòng 1 Chung kết
Hult Prize 2020 _ Calorgy _ Lâm Tiên Khải
Hult Prize 2020 _ Calorgy _ Lâm Tiên Khải
MOA _ Xá Xị Xa Xỉ _ Round 1 _ Lâm Tiên Khải
MOA _ Xá Xị Xa Xỉ _ Round 1 _ Lâm Tiên Khải
Marketing Arena _ Ecstacy_ Round 2 _ Lâm Tiên Khải
Marketing Arena _ Ecstacy_ Round 2 _ Lâm Tiên Khải
Marketing Arena _ Ecstacy_ Round 1 _ Lâm Tiên Khải
Marketing Arena _ Ecstacy_ Round 1 _ Lâm Tiên Khải
Marketing Arena _ Cánh Cú _ Round 1 _ Lâm Tiên Khải
Marketing Arena _ Cánh Cú _ Round 1 _ Lâm Tiên Khải
Marketing Arena _ Cánh Cú _ Round 2 _ Lâm Tiên Khải
Marketing Arena _ Cánh Cú _ Round 2 _ Lâm Tiên Khải
Kürzlich hochgeladen
ASML's Taxonomy Adventure by Daniel Canter
ASML's Taxonomy Adventure by Daniel Canter
voginip
Business Analytics using Microsoft Excel
Business Analytics using Microsoft Excel
ysmaelreyes
FAIR, FAIRsharing, FAIR Cookbook and ELIXIR - Sansone SA - Boston 2024
FAIR, FAIRsharing, FAIR Cookbook and ELIXIR - Sansone SA - Boston 2024
Susanna-Assunta Sansone
Predicting Salary Using Data Science: A Comprehensive Analysis.pdf
Predicting Salary Using Data Science: A Comprehensive Analysis.pdf
Boston Institute of Analytics
GA4 Without Cookies [Measure Camp AMS]
GA4 Without Cookies [Measure Camp AMS]
📊 Markus Baersch
办理学位证加利福尼亚大学洛杉矶分校毕业证,UCLA成绩单原版一比一
办理学位证加利福尼亚大学洛杉矶分校毕业证,UCLA成绩单原版一比一
F sss
RABBIT: A CLI tool for identifying bots based on their GitHub events.
RABBIT: A CLI tool for identifying bots based on their GitHub events.
natarajan8993
Heart Disease Classification Report: A Data Analysis Project
Heart Disease Classification Report: A Data Analysis Project
Boston Institute of Analytics
Generative AI for Social Good at Open Data Science East 2024
Generative AI for Social Good at Open Data Science East 2024
Colleen Farrelly
原版1:1定制南十字星大学毕业证(SCU毕业证)#文凭成绩单#真实留信学历认证永久存档
原版1:1定制南十字星大学毕业证(SCU毕业证)#文凭成绩单#真实留信学历认证永久存档
208367051
NO1 Certified Black Magic Specialist Expert Amil baba in Lahore Islamabad Raw...
NO1 Certified Black Magic Specialist Expert Amil baba in Lahore Islamabad Raw...
Amil Baba Dawood bangali
办理(UWIC毕业证书)英国卡迪夫城市大学毕业证成绩单原版一比一
办理(UWIC毕业证书)英国卡迪夫城市大学毕业证成绩单原版一比一
F La
Easter Eggs From Star Wars and in cars 1 and 2
Easter Eggs From Star Wars and in cars 1 and 2
17djon017
Thiophen Mechanism khhjjjjjjjhhhhhhhhhhh
Thiophen Mechanism khhjjjjjjjhhhhhhhhhhh
Yasamin16
Real-Time AI Streaming - AI Max Princeton
Real-Time AI Streaming - AI Max Princeton
Timothy Spann
Advanced Machine Learning for Business Professionals
Advanced Machine Learning for Business Professionals
VICTOR MAESTRE RAMIREZ
科罗拉多大学波尔得分校毕业证学位证成绩单-可办理
科罗拉多大学波尔得分校毕业证学位证成绩单-可办理
e4aez8ss
modul pembelajaran robotic Workshop _ by Slidesgo.pptx
modul pembelajaran robotic Workshop _ by Slidesgo.pptx
aleedritatuxx
Student profile product demonstration on grades, ability, well-being and mind...
Student profile product demonstration on grades, ability, well-being and mind...
Seán Kennedy
毕业文凭制作#回国入职#diploma#degree美国加州州立大学北岭分校毕业证成绩单pdf电子版制作修改#毕业文凭制作#回国入职#diploma#de...
毕业文凭制作#回国入职#diploma#degree美国加州州立大学北岭分校毕业证成绩单pdf电子版制作修改#毕业文凭制作#回国入职#diploma#de...
ttt fff
Kürzlich hochgeladen
(20)
ASML's Taxonomy Adventure by Daniel Canter
ASML's Taxonomy Adventure by Daniel Canter
Business Analytics using Microsoft Excel
Business Analytics using Microsoft Excel
FAIR, FAIRsharing, FAIR Cookbook and ELIXIR - Sansone SA - Boston 2024
FAIR, FAIRsharing, FAIR Cookbook and ELIXIR - Sansone SA - Boston 2024
Predicting Salary Using Data Science: A Comprehensive Analysis.pdf
Predicting Salary Using Data Science: A Comprehensive Analysis.pdf
GA4 Without Cookies [Measure Camp AMS]
GA4 Without Cookies [Measure Camp AMS]
办理学位证加利福尼亚大学洛杉矶分校毕业证,UCLA成绩单原版一比一
办理学位证加利福尼亚大学洛杉矶分校毕业证,UCLA成绩单原版一比一
RABBIT: A CLI tool for identifying bots based on their GitHub events.
RABBIT: A CLI tool for identifying bots based on their GitHub events.
Heart Disease Classification Report: A Data Analysis Project
Heart Disease Classification Report: A Data Analysis Project
Generative AI for Social Good at Open Data Science East 2024
Generative AI for Social Good at Open Data Science East 2024
原版1:1定制南十字星大学毕业证(SCU毕业证)#文凭成绩单#真实留信学历认证永久存档
原版1:1定制南十字星大学毕业证(SCU毕业证)#文凭成绩单#真实留信学历认证永久存档
NO1 Certified Black Magic Specialist Expert Amil baba in Lahore Islamabad Raw...
NO1 Certified Black Magic Specialist Expert Amil baba in Lahore Islamabad Raw...
办理(UWIC毕业证书)英国卡迪夫城市大学毕业证成绩单原版一比一
办理(UWIC毕业证书)英国卡迪夫城市大学毕业证成绩单原版一比一
Easter Eggs From Star Wars and in cars 1 and 2
Easter Eggs From Star Wars and in cars 1 and 2
Thiophen Mechanism khhjjjjjjjhhhhhhhhhhh
Thiophen Mechanism khhjjjjjjjhhhhhhhhhhh
Real-Time AI Streaming - AI Max Princeton
Real-Time AI Streaming - AI Max Princeton
Advanced Machine Learning for Business Professionals
Advanced Machine Learning for Business Professionals
科罗拉多大学波尔得分校毕业证学位证成绩单-可办理
科罗拉多大学波尔得分校毕业证学位证成绩单-可办理
modul pembelajaran robotic Workshop _ by Slidesgo.pptx
modul pembelajaran robotic Workshop _ by Slidesgo.pptx
Student profile product demonstration on grades, ability, well-being and mind...
Student profile product demonstration on grades, ability, well-being and mind...
毕业文凭制作#回国入职#diploma#degree美国加州州立大学北岭分校毕业证成绩单pdf电子版制作修改#毕业文凭制作#回国入职#diploma#de...
毕业文凭制作#回国入职#diploma#degree美国加州州立大学北岭分校毕业证成绩单pdf电子版制作修改#毕业文凭制作#回国入职#diploma#de...
Nielsen Case Competition 2019 _ Round 1 _ Lâm Tiên Khải
1.
This artwork was
created using Nielsen data. Copyright © 2019 The Nielsen Company (US), LLC. Confidential and proprietary. Do not distribute. Team Kantan 13/10/2019 SHOULD LION CORPORATION ENTER VIETNAM? Nielsen Case Competition 2019 – First Round
2.
Copyright©2019TheNielsenCompany(US),LLC.Confidentialandproprietary.Donotdistribute. 2 OVERVIEW • Lion Corporation
is a Japanese company with a vision to help making everyday healthy and comfortable for everyone. Lion Corp intends to enter Vietnam. CONTEXT • Is Vietnam a potential market for Lion Corp to enter? If yes, Which category Lion should firstly bring into Vietnam. • How are Vietnamese consumers and what does it mean to Lion. • Which city/ region/ area and which channel they should focus. KEY QUESTION • Provide market insights & recommendations for client business planning & strategy OUR ROLE OUTLINE Market & Consumer Overview Category & Target Customer Analysis Strategic Region & Channel Recommendations
3.
Copyright©2019TheNielsenCompany(US),LLC.Confidentialandproprietary.Donotdistribute. 3 Copyright©2019TheNielsenCompany(US),LLC.Confidentialandproprietary.Donotdistribute. Vietnam’s FMCG industry
is growing big Vietnam – FMCG dynamic – Growth vs.YA(3) Prepared for: Lion Corporation Source: (1) GSO Vietnam. Economist Intelligence Unit. Nielsen Quarter by number report Q1’19 (3) Nielsen Retail Audit data (2) Euromonitor International, Interviews (*) Monthly household income from USD 833 Middle class & rich segment* is growing by 88%(2) (2010 – 2020) +4.4% FMCG growth(1) (MAT Q1’19 vs.YA) Unit value growth Volume change (Weighted Value) Nominal value growth Vietnam’s economy outlook and market indicators are promising, with the growth rate of 4.4% in FMCG and middle class & rich segment growing by 88% (2010- 2020), presenting significant opportunities for international FMCG firms +6.7% GDP(1) (Q1’2019 vs.YA)
4.
Copyright©2019TheNielsenCompany(US),LLC.Confidentialandproprietary.Donotdistribute. 4 Copyright©2019TheNielsenCompany(US),LLC.Confidentialandproprietary.Donotdistribute. % Consumers stating
Health as top 2 biggest concerns – Q4’18(1) 43% of Vietnamese consumers regard Health as top 2 biggest concerns, x2 greater than that of global ones on average. Especially, spending on health goods and medical services is among the fastest growing. Spending on health goods and medical services (%)(2) 5.9 7.1 9.9 2012 2016 2022 43% 22% VIET NAM GLOBAL Prepared for: Lion Corporation Source: (1) Nielsen Consumer Confidence Report. *APAC figures. Nielsen Global Health Survey 2014. Nielsen The dirt on cleaning report 2016 (2) The Swedish trade & invest council “Capturing the Vietnamese consumer market 2018” Vietnamese people increasingly concern about their Health
5.
Copyright©2019TheNielsenCompany(US),LLC.Confidentialandproprietary.Donotdistribute. 5 Copyright©2019TheNielsenCompany(US),LLC.Confidentialandproprietary.Donotdistribute. ASIA PACIFIC Vietnamese consumers
concern much about Quality, Innovation and Origin of a product compared to other Asian countries; As a result, they prefer international brands, which are High Quality & Innovative as assumed. HIGH QUALITY / ASSURANCES & STANDARDS SUPERIOR FUNCTION OR PERFORMANCE DOES SOMETHING NO OTHER PRODUCT DOES ORIGINATES FROM A SPECIFIC COUNTRY 56% 52% 42% 27% Indonesia (65%) Vietnam (65%) Thailand (63%) Indonesia (63%) India (59%) Vietnam (58%) Vietnam (49%) Indonesia (49%) China (47%) Vietnam (50%) India (37%) I trust health claims on food packages Health claims are just a way for manufacturers to charge more Vietnam is a potential market for Lion Corp to enter Prepared for: Lion Corporation Source: (1) Nielsen Global Ingredient and Dining-out Trends Report 2016. Nielsen Global Survey We are what we eat 2015 (2) Nielsen Global Premiumization Study (2018). How willing are you to pay a premium (more than average price) for products that provide the following attributes or benefits? % of consumers highly willing. Therefore, they become more rational in their purchase decision
6.
Copyright©2019TheNielsenCompany(US),LLC.Confidentialandproprietary.Donotdistribute. 6 Copyright©2019TheNielsenCompany(US),LLC.Confidentialandproprietary.Donotdistribute. Vietnamese Population %
by Age(1) Millenials are the most sizeable consumer base, and they are increasingly aware of personal care Prepared for: Lion Corporation Source: (1) United States Census Bureau, GSO Vietnam, 2018 (2) Kantar World Planet “Lifestyle of today’s Vietnamese consumers 2016” Millenials are well educated, tech-savy, open-minded and early adopters of healthy lifestyles(1) “ “ Senior population ~22% ~20 millions ~30% >29 millions Centennials ~35% ~33 millions Millenials I would like to see more new products take care of my health(2) I like products that have a additional “active ingredient: vitamins, ginseng, calcium,…(2) I often take vitamin supplements/ OTC products(2) I am ready to pay higher price for healthier foods(2) 79 76 69 70 5858 81 76 Urban 4 cities Rural (% agree)
7.
Copyright©2019TheNielsenCompany(US),LLC.Confidentialandproprietary.Donotdistribute. 7 Copyright©2019TheNielsenCompany(US),LLC.Confidentialandproprietary.Donotdistribute. Prepared for: Lion
Corporation Source: (1) Data ending: Mar’19. Cigarette is MT Partial. FMCG including 37 categories: Shampoo, Hair Conditioner, Toothpaste, Toothbrush, Feminine Protection, Laundry, Dishwashing Liquid, Fabric Softener, Household Cleaner, and more (2) Statista Market Forecast 2019 (statista.com) Vietnam - FMCG - Value Contribution(1) 7% -2% 1% 5% 2% 5% MAT YA MAT TY Baby Care Household Care Personal Care Vietnam - FMCG – Value Growth vs. YA(1) Personal care’s indicators Personal Care’s indicators are upbeat with US$980.9m in revenue and 5% in value growth, presenting a highly potential market Lion has capacities to enter Baby Care, Household Care and Personal Care 6.2 6.2 6.4 6.3 2.4 2.4 14.6 14.6 13.1 12.3 16.5 16.5 19.8 20.3 21.1 21.4 MAT YA MAT TY Household Care Personal Care Baby care Cigarette Milk Base Food Beverage Beer Moreover, Personal Care sector is on the rising trend Personal Care is a promising sector for Lion Revenue US$980.9m (2019) Value growth +5% Personal Care(2)
8.
Copyright©2019TheNielsenCompany(US),LLC.Confidentialandproprietary.Donotdistribute. 8 Copyright©2019TheNielsenCompany(US),LLC.Confidentialandproprietary.Donotdistribute. With the largest
proportion 40 mil of VN population and nearly 50% contribution to FMCG Value, South region also shows great potential due to consumers’ appeal to new product and MT significant role. 22% 24% 49% FMCG Value Contribution (%)(1) Population Value by Region (mil)(1) 33 21 40 North Central South South is the strategic region for Lion’s first product launch Southern Characteristic(1) Diversity Appeals Retailers: more importance of MT More experimentation ATL Activities HAPPY-GO-LUCKY LIVE FOR THE MOMENT Prepared for: Lion Corporation Source: Slide 19_North Central South Difference, [NCC 2019] - First Round_ Case Study
9.
Copyright©2019TheNielsenCompany(US),LLC.Confidentialandproprietary.Donotdistribute. 9 Copyright©2019TheNielsenCompany(US),LLC.Confidentialandproprietary.Donotdistribute. TT vs MT
dynamics FMCG GROWTH +5% +14% Trad. Grocery Store Wet Market Super market Minimart CVS PENETRATION 81% | +0 1,486,261 | +0.3% 97% | +19 51% | +34 46% | +4 % shoppers QUANTITY # of stores 86% | +5 5,397| +34% Growth of MT channels is much more remarkable at stella 34% and has more potential to tap into than the already slowing down TT channels. 1.6% 1.3% 2.4% 2.8% 1.9% 12.8% 4.4% 3.2% 15.1% vs YA vs YA vs YA Unit Value Growth Volume Change (Weighted Value) Nominal Value Growth Viet Nam (TT VN + MT Urban) TT Vietnam MT Urban Retail landscape of the future is MT-driven Prepared for: Lion Corporation Source: Nielsen Retail Audit data ending Mar’19. Nielsen shopper trend 2018 - 2019
10.
Copyright©2019TheNielsenCompany(US),LLC.Confidentialandproprietary.Donotdistribute. 10 Copyright©2019TheNielsenCompany(US),LLC.Confidentialandproprietary.Donotdistribute. Urbanization and Media
coverage drive more common values between urban and rural values, including equally high access to MT channels %Urban/Rural population 0% 20% 40% 60% 80% 100% 120% 2015 Est. 2025 Est. 2040 Rural Urban By 2040, 50% of Vietnamese population will be living in urban areas. The currently ~62M rural shoppers will move towards urban consumption trends and gain easier access to MT retail. With urban as the 1st move, Lion can recruit rural consumers in the long run. Growing Urbanization Prepared for: Lion Corporation Source: 1) United States Census Bureau, GSO Vietnam, 2018 (2) Nielsen Smartphone Insights study 2016 Growing Media Coverage Mobile phone users TV owners 90% Urban residents’ access to media 90% Therefore, urban should be the first move
11.
Copyright©2019TheNielsenCompany(US),LLC.Confidentialandproprietary.Donotdistribute. 11 Copyright©2019TheNielsenCompany(US),LLC.Confidentialandproprietary.Donotdistribute. Top E-commerce penetration 61% 45% 40% 38% 36% 34% 31% 29% 24% 23% Fashion Beauty
& Personal… Books & Music IT & Mobile Consumer Electronics Household care Packaged grocery… Travel Children & baby… Event Tickets Shoppers now go to more channels to serve different shopping missions, with ONLINE playing a growing important role VARIOUS TYPES OF STORES CVS Modern Drugtore Minimart Mom & Baby Prepare for: Lion Corporation Source: Internet Penetration: Demand Daily Time Spent: We Are Social & Hootsuite, Digital in 2018, , Nielsen Global Commerce Study 2018 Ecommerce and Omni-channel are driving factors of FMCG retail 77% Internet users shop ONLINE E-COMMERCE sales’ growth TECHNOLOGY AFFECTED 30% Retail in Urban South should make use of MT channels, E-commerce and Omni- channel to coordinate online and offline platforms for better shopping experience.
12.
Copyright©2019TheNielsenCompany(US),LLC.Confidentialandproprietary.Donotdistribute. 12 Copyright©2017TheNielsenCompany.Confidentialandproprietary. 10Prepare for: Lion
Corporation PROMOTION PRODUCT PRICE PLACE Vietnam at a glance and Recommendations OVERALL SCENARIO VIETNAM MARKET • Growing FMCG industry • PERSONAL CARE & HOUSEHOLD CARE are the rising FMCG trend VIETNAMESE CONSUMERS • More HEALTH concerns • MILLENIALS : high awareness of personal care • Southern consumers are open to new products PRODUCT PRICE PLACE PERSONAL CARE is a promising category with stable growth rate & high demand SOUTH URBAN should be the first move • Oral Care • Premium Segment • High quality with natural/herbal ingredients • Clearly stated origin • Premium price to differentiate products LION SHOULD ENTER VIETNAM - a promising FMCG market with rising consumption and potential customers • MT-driven • E-commerce utilisation • Omni-channel ABOVE THE LINE • TVC/KOLs/PR • Affiliate marketing • Sponsorship • Testimonials BELOW THE LINE • Weighted distribution • Salesman Recommendation • POSM • Sampling
13.
Copyright©2019TheNielsenCompany(US),LLC.Confidentialandproprietary.Donotdistribute. 13 Oral Care is
a potential sector in Personal Care Prepared for: Lion Corporation Source: (1) Nielsen Retail Audit data - Data ending: Mar’19 (2)Statista Market Forecast 2019 (statista.com) (*) 2019-2023 Vietnam – Personal Care – Value Contribution (1) 20.3 19.9 2.2 2.2 5.7 5.6 0.1 0.1 33.7 33.8 6.3 6.3 13.8 14.2 17.8 17.9 MAT YA MAT TY Personal Wash Toothpaste Toothbrush Shampoo Insecticide Control Hair Conditioner Facial Tissue Feminine Protection -6% 6% 7% 10% MAT YA MAT TY Oral care Hair care Vietnam – Personal Care – Value Growth vs. YA(1) Value US$327.1m (2019) Value growth +4%* Oral care’s revenue(2) Value US$212.6m (2019) Value growth +3.6%* Hair care’s revenue(2) Oral Care’s value contribution ranked 2nd in Personal Care category with stable growth rate and high promising revenue Moreover, Hair Care market is more saturated with many major players
14.
Copyright©2019TheNielsenCompany(US),LLC.Confidentialandproprietary.Donotdistribute. 14 Low & Medium
price segment is dominated by P/S & Colgate, which is highly competitive compared to Premium segment. Moreover, Premiumization is on the trend; Consumers prefer international brands and consider them as Premium. “International brand is of higher quality”(1) (%) 54 58 29 34 2014 2016 Urban(*) Rural HIGH QUALITY / ASSURANCES & STANDARDS SUPERIOR FUNCTION OR PERFORMANCE DOES SOMETHING NO OTHER PRODUCT DOES CLEARLY STATED ORIGINS AND NATURAL INGREDIENTS HOW TO MAKE PRODUCTS CAPTURING CONSUMERS’ PREFERENCE?(2) Prepared for: Lion Corporation Source: (1) Kantar World Planet “Lifestyle of today’s Vietnamese consumers 2016” (2) Nielsen Global Premiumization Study (2018). How willing are you to pay a premium (more than average price) for products that provide the following attributes or benefits? % of consumers highly willing. LOW PREMIUM Premium Segment is a step in the right direction
15.
Copyright©2019TheNielsenCompany(US),LLC.Confidentialandproprietary.Donotdistribute. 15 Increase of MT
stores by store type MT is reaching specialty and smaller scale formats. Among MT, Minimarts and Modern Drug stores are the fastest growing. 367 461 2,042 2,980 898 985 235 354 489 617 4,031 5,397 Mar'18 Mar'19 Mom & Baby Drugstore CVS Minimart Supermarket Total MT Health/beauty and Modern Drug Stores have expanded quickly. Todays’ shoppers find high-quality products or trusted brands in these stores(1). MODERN DRUGSTORE Attractive channel for young females 25.6 45.9 9.7 50.6 26.2Mom & Baby Drugstore CVS Minimart Supermarket MT Stores – Growth Rate vs. YA • Service: Consultancy & Quality • Pleasant environment • Variety and international brands • Innovative and premium products Prepared for: Lion Corporation Source: Nielsen – Shopper trend insights 2018 Modern Drug Store is the new growth engine for MT
16.
Copyright©2019TheNielsenCompany(US),LLC.Confidentialandproprietary.Donotdistribute. 16 BRAND AWARENESS • KOL •
TVC • PR • Affiliate marketing • Sponsorship • Testimonials • Convey messages to target customers through media • Cultivate the image of high quality, natural ingredients, premium PHYSICAL APPROACH • Weighted distribution • Product display • POSM • Modern store recommendation • Sampling • Increase purchasers’ trust and loyalty through direct product advice • Increase sale revenue OBJECTIVE CHANNELS EXPECTED OUTCOME ABOVE THE LINE BELOW THE LINE Omni-channel should be utilized to deliver shopper experience E-commerce and Omni-channel should be used to coordinate online and offline platforms for better shopping experience.
17.
This artwork was
created using Nielsen data. Copyright © 2019 The Nielsen Company (US), LLC. Confidential and proprietary. Do not distribute. THE SCIENCE BEHIND WHAT’S NEXT TM