ChistaDATA Real-Time DATA Analytics Infrastructure
Wsta event 3 19-2015.v6
1. Attunity
Better Data Management
For Faster Innovation
Wall Street Technology
Association
March 19, 2015
Kevin Petrie
Senior Director and Technology
Evangelist
2. The Big Data Mandate For Financial Services
“Operations for profit should be based not
on optimism but on arithmetic.”
- Benjamin Graham, Value Investor
3. State Of The Big Data Business In Finance
Adoption Drivers
Proliferating Data
Mobile Apps
IT Cost Declines
Disruptive Competition
Customer Churn
Upside
Customer Retention
Improved Risk Analysis
New Customers & Products
Stronger Governance
Better Trades
4. Key Use Cases For Financial Services
Smart Payments | Smart Cards | ATM Monitoring
Digital Signage | Data Lineage & Governance | Compliance
Algorithmic Trading | Risk Management | Fraud Protection
5. Big Data Best Practices For Financial Services
• Derive Big Data Strategy From Corporate
Strategy, Not Vice Versa
• Educate Workforces
• Fail And Iterate Fast
• Invest In Flexible Platforms
• Automate Data Management Tasks
6. Your Competitors Are Taking The Plunge
Unclear
Reduce Cost
Increase Revenue
Both
2%
20%
23%
55%
Big Data Project Drivers
31%
28%
41%
ProductionEvaluation
Pilot/POC
Status
Source: Wikibon 2014
7. Infrastructure And Process Must Change
• Costly storage for cold data
• Manual coding for data moves
• Duplicate data copies
• Disruptive app/platform rollouts
• BU initiatives tied down by IT
Average Big Data ROI:
55 cents on the $*
Source: Wikibon 2014
Choke Points
9. It Is Time To Retool
And Accelerate Innovation
Shorten Analytics Preparation, Cycle Time
Iterate and Learn Faster
Efficiently Evaluate HANA
Enable Real-Time Analytics
Understand and Tune Your Environment
Automate Data Moves and Data Warehousing
Improve Big Data Economics
10. Best Practice: Automate Key Data
Management Tasks
Data Warehouse Hadoop
Identify Cold EDW Data Sets For Offloading to Hadoop
Automate Data Integration Across EDW, RDBMS, Hadoop, MF
Orchestrate Workflows
11. Dynamically Manage Your Data With
Attunity
11
• Manage iterative cycle over time
• Adapt data placement as you
learn
• Respond to changing business
requirements
• Exploit new platforms and
capabilities
Move
Right Data
Analyze
Business Impact
Evaluate
Data
12. 12
NEW: Appfluent – Your Data Dashboard
Completely Analyze Workloads And Data Usage
Reduce Cost | Optimize Performance | Justify Investments
24
13. Typical Enterprise Data Warehouse
Appfluent Visibility – Case Studies
30 Day History
Unused Tables
Loaded Daily
CPU Cycles Used
By ETL/ELT
Large Telecom
Carrier
37 TB 60%
National Retail
Chain
45 TB 55%
Extract
Transform
Load
Cold
Tables
13
14. Automate Your Data Moves With Attunity
Replicate
More Data Less Time
Advanced Monitoring & Control | Click-2-Replicate Design
Fast Loading & Real-time CDC | Broadest Platform Support
Non-intrusive Architecture
Lower Cost
14
15. Case Study: Equifax Protects Customers By
Continuously Scanning…
Your Social Security
number
(if you choose)
Alerts:
• Unusual transactions
• Usage of personal data on Internet
• Auto fraud alertsto lenders to double-check your
identity before authorizing new credit
Up to 5 bank accounts
Up to 6 credit/
debit cards
Thousands of web sites
where personal data
might be sold
16. Equifax Now Uses Attunity Replicate
• We automate and accelerate batch loading to DW
• Equifax correlates data faster and more accurately
• Customers receive real-time fraud notifications
17. Earning Your Trust
We Serve Half Of The Fortune 100
And Many Financial Services Leaders
19. Recent Awards
February 2014
CRN Names Attunity One of itsTop
100 Coolest Vendors of 2014
December 2014
Attunity Maestro Named in DBTA
Magazine’s List of Trendsetting
Products in Data for 2015
June 2014
Attunity Selected as a CRN 2014
‘Big Data 100’ Company
December 2013
Attunity Replicate Named a
Trendsetter in DBTA Magazine's
List of the Trendsetting Products
in Data for 2014
January 2015
CRN Names Attunity One of its Top
100 Coolest Vendors of 2015
June 2014
Attunity Selected as a CIO Review
2014 ‘Big Data 100’ Company
January 2015
Business Intelligence Group Names
Attunity a Top 16 Innovator in 2015
June 2014
Attunity Named ‘One of the Most
Important Companies in Data
Today’ by Database Trends and
Applications (DBTA) Magazine
Editor's Notes
Today’s financial services organization understands the potential of Big Data analytics to drive innovation with top line and bottom line benefits.
But the logistics of data management often interfere, thanks to competing platforms, manual coding for data moves, duplicate copies and inefficient test procedures.
Learn about best practices and automation techniques to more efficiently consolidate data, economize resources, test new platforms and manage data warehousing.
Free up your resources to innovate and build a competitive Big Data advantage.
This is why we cannot accelerate – what slows value, speed bumps, etc.
Need a map
Viking ship with many oarsmen
Legacy infrastructure cannot scale to handle increasing data volume, velocity, variety
IT personnel spend more time on data management and less on analytics
Slower iterations mean learning curve flattens
Analytics projects are delayed and narrower in scope
Opportunities are unaddressed
How do I get there?
How do I extract value?
Refer back to two dimensions – economics and analytics preparation
Appfluent (an Attunity Company) provides data usage analytics for Data Warehouse Optimization.
With Appfluent, enterprises can completely analyze workloads and data usage across platforms … to reduce costs, optimize performance and justify investments,
With analysis provided by Appfluent, organizations can develop a roadmap to:
1)Rebalance the right data and right workloads onto the right platform,
2) Tune and optimize the performance of the systems based on how data is used
and
3) Continuously measure and audit utilization and provide transparency to the business.
Appfluent’s flagship software product is called Appfluent Visibility that provides the most comprehensive solution designed for Enterprise Data Administration.
Appfluent Visibility is the ONLY solution in the market that supports multiple platforms supports including
Teradata..Oracle…DB2…Netezza and now…Hadoop as well.
Giving you the only solution that provides the needed insight across these platforms to move data and workloads to the right platform, optimize your systems based on data sets used and measure and audit usage and utilization of your diverse information assets…. to reduce overall costs and increase performance.