How to Tweak or Test Your Facebook Ads to Find Out Which is More Effective to Sell using AB Testing

HOW TO TWEAK OR TEST YOUR
FACEBOOK ADS TO FIND OUT
WHICH IS MORE EFFECTIVE TO
SELL USING

1
Do you want your
business to generate
© Your Keen & Crisp VP | KevChavez.com | All Rights Reserved

2
a lot of leads that
translate to

3
profitable customers and
buyers by having your

4
Faceboomarketing
optimized so that you can

5
save a lot of time?

6
So that you can
reach your broad

7
and niche markets
precisely?

8
So that you can
advertise to your

9
exact audiences, based
on specific social and

10
geographical
information?

11
Learn how to market
your product in

12
Facebooto
increase getting
leads that
translate

13
to buyers, loyal customers
and increase sales

14
to grow your
business

15
What is
Testing ?

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A/B Test is a form
of statistical

17
hypothesis testing for a
randomized experiment with

18
two or more
variants.

19
What is the
goal of
Testin?

20
To identify changes
to web pages that

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increase or maximize
an outcome of interest

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to determine which
of the variables is

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more effective.

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Let’s BEGIN! 

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First, open a browser by clicking it.

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For this tutorial, let's
choose Google
Chrome

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this icon
Double-click

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A new window will pop-up

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Click the URL

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Type “facebook ads” then hit Enter on
your keyboard

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Click here

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You will be redirected to facebook’s site

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The account that is currently signed in,

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will be the one you’ll be making

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Ads for.

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Click CREATE ADVERT

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At $1 Daily Budget
per Ad

39
Ad #1

40
53 People Reached

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1 Lik

42
This is the Opt-In Form
(Email Catcher)
✨
Want more freebies and discounts? Hope
you got your #Suy Loyalty Card already! Get
yours and the first stamp for a minimum
purchase of 800php
Yes! I want one!

43
5 Visitors

44
1 Conversion!

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Which is equivalent to
20.00% Conversion Rate

46
Ad #2

47
Changed the words & image

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Mark your calendars! FLASH SALE
happening tomorrow until October 3 in Suy
SM Marikina and Suy SM Sangandaan.
Yes! I want one!
(Email Catcher)

49
27 People Reached

50
0 Lik

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2 Visitors

52
1 Conversion!

53

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Ad #3

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Same Ad but changed the words

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and image.

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Ad #3 results
At $1 Spend per day

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On Oct 1,
2,761 People Reached

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0 Lik

60
46 Post Clicks

61
44 Link Clicks

62
2 Other Clicks

63
Happy mallwide SALE weekend at SM
Marikina! Visit Suy Bags at the ground floor
for the #SuyFlashSale. Bags up to 50% off!
Mall hours from 10am-11pm.
Yes! I want one!
(Email Catcher)

64
34 Visitors

65
7 Conversions!

66

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Within 3 days after Oct. 1

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On Oct 3,
5,626 People Reached

69
0 Lik

70
131 Post Clicks

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129 Link Clicks

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2 Other Clicks

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75 Visitors

74
11 Conversions!

75

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Oct 8 Results:
410 Visitors

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119 Conversions!

78

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26,792 Page Post Reach

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636 Post Engagement

81
5 Shop Now

82
2 Website Clicks

83
134 Leads (Opt-In)

84
418 Visitors

85
124 Conversions!

86

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And the
winner Ad is…

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Ad #3

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You can now
run this Ad for

90
30 days

91
and increase your
budget to increase leads

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or conversions

93
Conversions are the
most important in
Ads

94
Conversions
+Images
+Copywriting
=
+

95
Conversions =

96
SUMMARY

97
Illustrating your product
benefits on the ad

98
will determine if
the audience will

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sign-up and buy
the product.

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Initially do Testing
for a $1

101
budget to test the
Ads and see

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the results
(Number of Likes,

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Number of People
Reached,

104
Number of Clicks,

105
Engagement and
Conversions

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which is the most
important.

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Change one thing
on the Ad everyday

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(change the words
or just one word

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or change the image
used) based on

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reviews (content) that
you have made to

111
improve the Ad.

112
Run the Ad for a
week and

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choose a WINNER
after Testing.

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The Ad with the
most Conversions

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will be the winner.

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From that result,
you can then

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increase your budget
to buy more Ads

118
to increase conversion.
Then optimize your Ads

119
by retargeting and
email marketing.

120
There you have it

121
Thank you for investing
on yourself

122
Apply what
you have
learned

123
and…

How to Tweak or Test Your Facebook Ads to Find Out Which is More Effective to Sell using AB Testing

How to Tweak or Test Your Facebook Ads to Find Out Which is More Effective to Sell using AB Testing

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How to Tweak or Test Your Facebook Ads to Find Out Which is More Effective to Sell using AB Testing