Presentation made at the Cycling Industries Europe policy event in Brussels on May 22nd 2019. Part of a series of 10

1. #cyclingindustries2030

2. Disclaimer
This presentation was given by the named presenter at the event “Cycling
Industries 2030 – taking the lead in new mobility” on 22nd May 2019 in
Brussels.
Please respect our partners and supporters who have given their
contribution to the event freely in order to promote the aims of Cycling
Industries Europe.
The content of the presentation is the opinion and intellectual property of
the presenter, and not of CIE.
The presenters have allowed CIE to share the presentations with event
attendees. Use of the material for commercial purposes and the re-use of
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3. Wasilis von Rauch
Political Communication Officer, JobRad
#cyclingindustries2030

4. Company bike leasing and new
market developments
Wasilis von Rauch, 22.5.2019

5. JobRad mission:
We get people on
bicycles.

6. In 2012 these two guys
made company bike
leasing possible.
Advocacy is part of
our DNA.

7. Since then: 200
employees, 15.000
employers, 3000€ avg.
price, > 60% e-bikes, 10%
german bike market
share.

8. 04.06.2019 Präsentationsname 8
• 1,5 full time aquivalents for PA
• Wide network, picking topics up early in the political
processes
• Example „0,5% regulation“ – talks with 3 state secretarys
(ministry of transport, - environment and –economics)
• 14 members of parliament of all parties
• Lobbing also on federal state level (strong influence on
most laws)
• Many more talks to mayors, jounrnalists, associations etc.
How we do advocacy

9. Advocacy pays off:
Bicycles included in
„0,5 %“ regulation

10. Still: We need more
lobbying capacity in
Germany!

11. Thinking ahead - new business developments
• 2nd hand bicycle platform
„Bravo Bike“ initiated
• Plans to start our own leasing
company to be more flexible and more agile

13. Thank you for your time – questions?