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Microsites 2.0 - MN Search - Kevin Indig
- 2. “agile” articles in April 2019: ?
- 3. “agile” articles in April 2019: 44.6K
- 4. “git” articles in April 2019: ? “agile” articles in April 2019: 44.6K
- 5. “git” articles in April 2019: 258.9K “agile” articles in April 2019: 44.6K
- 6. “git” articles in April 2019: 258.9K “agile” articles in April 2019: 44.6K “seo” articles in April 2019: ?
- 7. “git” articles in April 2019: 258.9K “agile” articles in April 2019: 44.6K “seo” articles in April 2019: 116.7K
- 8. 84M posts on WP in April 2019
- 9. Google: > 50% of traffic
- 10. > 1 share = good
- 11. Most pages get no traffic and no links
- 14. Blogs Microsites 2.0 Kevin Indig
- 17. Part I: The problem with blogs
- 18. Time Topic 1 Topic 2 Topic 3 Blog
- 19. Time Topic 1 Topic 2 Topic 3 Topic 1 Topic 2 Topic 3 Blog Microsite 2.0
- 20. Time Topic 1 Topic 2 Topic 3 Topic 1 Topic 2 Topic 3 Blog Microsite 2.0
- 21. Blog Microsite 2.0 Time Topic 1 Topic 2 Topic 3 Topic 1 Topic 2 Topic 3
- 22. Blog Microsite 2.0 Time Topic 1 Topic 2 Topic 3 Topic 1 Topic 2 Topic 3
- 23. Microsite 1.0 Microsite 2.0 Campaigns Topics Subdomain Subdirectory One-time Evolving Technical workaround Tactical
- 24. Microsite 1.0 Microsite 2.0 Campaigns Topics Subdomain Subdirectory One-time Evolving Technical workaround Tactical flixtape.netflix.com atlassian.com/git inside.chanel.com zappier.com/learn seoguide.wix.com moz.com/learn rei.com/learn/expert-advice hotjar.com/grow-your-saas-startup/
- 25. Part I: The problem with blogs Part II: Microsites 2.0
- 27. 1. Content 2. External and internal links 3. User Intent 4. CTR 5. User Experience 6. Title tag 7. Page speed 8. Freshness 9. E-A-T 10.SSL encryption https://www.kevin-indig.com/the-10-seo-ranking-factors-we-know-to-be-true/
- 30. 9 pages 910 referring domains in 2 months 2420 queries in top 10 Estimated monthly traffic: 65K nerdwallet.com/article/investing/learn-about-ira-accounts
- 39. https://www.atlassian.com/agile 113 pages 1.4K referring domains 7,000 queries in top 10 Estimated monthly traffic: 100K
- 44. https://moz.com/learn/seo 414 pages 17K referring domains 12,000 queries in top 10 Estimated monthly traffic: 207K
- 51. atlassian.com/git Text Articles 875 pages 7.5K referring domains 18,000 queries in top 10 Estimated monthly traffic: 340K
- 55. https://www.rei.com/learn/expert-advice Nav Articles 775 pages 7.5K referring domains 75,000 queries in top 10 Estimated monthly traffic: 650K
- 58. https://www.atlassian.com/it-unplugged Featured articles Filter 78 pages 313 referring domains 1,700 queries in top 10 Estimated monthly traffic: 18K
- 61. https://www.atlassian.com/continuous-delivery 56 pages 441 referring domains 1,500 queries in top 10 Estimated monthly traffic: 20K
- 63. Part I: The problem with blogs Part II: Microsites 2.0 Part III: How To Do It yourself
- 64. Microsite 2.0 Hub page 1 3 2 4 6 Article 1 Article 2 Article 3 Article 4 Article 5 Article 6 CTA Landing page 5 Blog Thought leadership, news Static topics Text Article Text Navigation Prev Next CTA CTA Author
- 65. 1. Identify the problem 2. List solutions 3. Create how to’s 4. Help users compare products 5. Define conversion touch points 6. Choose the right format 7. Select main query 8. Map to URLs 9. Create and Launch! https://www.kevin-indig.com/a-better-approach-to-keyword-research-for-content-marketing/
- 67. Problem Topic: Toothbrush 🦷 Bad breath 1 2 3 4 5
- 68. 1. Identify the problem 2. List solutions 3. Create how to’s 4. Help users compare products 5. Define conversion touch points 6. Choose the right format 7. Select main query 8. Map to URLs 9. Create and Launch!
- 69. Problem Solutions Topic: Toothbrush 🦷 Brushing teeth Floss Medication Diet Bad breath 1 2 3 4 5
- 70. 1. Identify the problem 2. List solutions 3. Create how to’s 4. Help users compare products 5. Define conversion touch points 6. Choose the right format 7. Select main query 8. Map to URLs 9. Create and Launch!
- 71. Problem Solutions Topic: Toothbrush 🦷 How to brush teethBrushing teeth Floss Medication Diet How to Bad breath 1 2 3 How to floss How diet affects breath How to find right medication 4 5
- 77. 1. Identify the problem 2. List solutions 3. Create how to’s 4. Help users compare products 5. Define conversion touch points 6. Choose the right format 7. Select main query 8. Map to URLs 9. Create and Launch!
- 79. Problem Solutions Topic: Toothbrush 🦷 How to brush teethBrushing teeth Floss Medication Diet How to Bad breath 1 2 3 How to floss How diet affects breath How to find right medication 4 Comparison 5 Best toothbrushes Best floss Foods causing bad breath Best medication for bad breath
- 80. 1. Identify the problem 2. List solutions 3. Create how to’s 4. Help users compare products 5. Define conversion touch points 6. Choose the right format 7. Select main query 8. Map to URLs 9. Create and Launch!
- 81. Problem Solutions Topic: Toothbrush 🦷 How to brush teethBrushing teeth Floss Medication Diet How to Bad breath 1 2 3 How to floss How diet affects breath How to find right medication 4 Comparison Conversion 5 Best toothbrushes Best floss Foods causing bad breath Best medication for bad breath Buy toothbrush Buy floss (Buy medication)
- 82. Problem Solutions Topic: Toothbrush 🦷 How to brush teethBrushing teeth Floss Medication Diet How to Bad breath 1 2 3 How to floss How diet affects breath How to find right medication 4 Comparison Conversion 5 Best toothbrushes Best floss Foods causing bad breath Best medication for bad breath Buy toothbrush Buy floss (Buy medication) Greater Intent Immediate Intent
- 83. 1. Identify the problem 2. List solutions 3. Create how to’s 4. Help users compare products 5. Define conversion touch points 6. Choose the right format 7. Select main query 8. Map to URLs 9. Create and Launch!
- 85. Problem Solutions Topic: Toothbrush 🦷 How to brush teethBrushing teeth How to Bad breath 1 2 3 4 Comparison Conversion 5 Best toothbrushes Buy toothbrush Article Video Article Video Images List Landing Page
- 86. 1. Identify the problem 2. List solutions 3. Create how to’s 4. Help users compare products 5. Define conversion touch points 6. Choose the right format 7. Select main query 8. Map to URLs 9. Create and Launch!
- 87. Problem Solutions Topic: Toothbrush 🦷 How to brush teethBrushing teeth How to Bad breath 1 2 3 4 Comparison Conversion 5 Best toothbrushes Buy toothbrush “bad breath” “halitosis” “bad breath cure” “bad breath treatment” “how to brush teeth” “best toothbrush” “best electric toothbrush" “buy toothbrush” “buy {model}” Article Video Article Video Images List Landing Page
- 88. 1. Identify the problem 2. List solutions 3. Create how to’s 4. Help users compare products 5. Define conversion touch points 6. Choose the right format 7. Select main query 8. Map to URLs 9. Create and Launch!
- 89. Problem Solutions Topic: Toothbrush 🦷 How to brush teethBrushing teeth How to Bad breath 1 2 3 4 Comparison Conversion 5 Best toothbrushes Buy toothbrush “bad breath” “halitosis” “bad breath cure” “bad breath treatment” “how to brush teeth” “best toothbrush” “best electric toothbrush" “buy toothbrush” “buy {model}” Article Video Article Video Images List Landing Page quip.com/ba d-breath quip.com/bad- breath/brushing-teeth quip.com/bad- breath/brushing- teeth/how-to quip.com/toothbrushes/ best-toothbrushes quip.com/toothbr ushes/buy
- 90. 1. Identify the problem 2. List solutions 3. Create how to’s 4. Help users compare products 5. Define conversion touch points 6. Choose the right format 7. Select main query 8. Map to URLs 9. Create and Launch!