2. The Ask
How can we show off Callaway’s new range
of big-hitter drivers ie: THE ‘Big Bertha’ to
a much more wider younger audience beyond
our small base to date
8. And the results
• Kings of distance hashtag had a reach on Twitter of 18.8 million and
the #AngryBall hashtags received 1 million impressions over 2 days
• Combined, the hashtags received a total 3,656 mentions
from 1,299 users
• During the same period there were 1.9 million impressions
of ‘Callaway’ AND ‘golf” together on Twitter from 2,018
mentions, by 419 users