2. Evolution of Search
Developer Selling
Campaigns
Website/
Resource Centers
Future
?
20-40% of traffic
organic search SEO
SEO self-sustaining Community
1.3 million members in 200+
countries
Over 500,000 unique visitors monthly
TechEd
SEM
SAP Developer Communities
SDN, BPX
SEM SEO
Landing
Pages
SEM
SEO
2006 – 2007:
Global 30% decrease in CPC
76% decrease in US cost/reg
542% increase in US SEM
reg’s
3. Evolution of Search
Future
Derivative Search Product
3rd Party Intermediaries
Content Relevancy
Not Budget
Market Hegemony
By a Few Players
Social Media Networks
Self-constructed/Referential
Search