SlideShare a Scribd company logo

To Blog or Not to Blog That is the Question

•Download as PPTX, PDF•
•
Kevin Brett, M.A.
Kevin Brett, M.A.

What are the secrets of blogging success? Are they all digital? Is it a simple case of SEO and/or SEM glory? Or do analog skills...basic journalism...matter as well? How about good headlines, engaging copy and the use of the inverted pyramid?

TechnologyDesign
1 of 10
Your Blog; Readers & Search Engines Kevin M. Brett J452 April 23, 2013
Blogging: Alive and Well • 54.1 million WordPress sites • 327 million subscribers • 2.5 billion pages • 500,000 new posts daily • 400,000 comments daily
Digital, Yes • Search Engine Optimization (SEO) • Search Engine Marketing (SEM) • “Bots”/Web “Spidering” • How Many Readers? • How Many Page Views? • Search Engine Positioning?
Analog, Too Good Old-Fashioned Journalism Matters!
Headlines Matter! • “The Trouble with Widowers” • “It’s Not You; It’s Me” • “Competing Against the Dead” • “Smile on the Lips Before Tears in the Eyes”
Leads Matter • Get to the Point; Inverted Pyramid • More “Thumb Sucker” Than Hard News • What, Where, When, Who, Why & How • Not Lame. Not Boring. Not Predictable. • Draw Reader Into Conversation
Tags Matter • Uncle Phil • Phil Knight • Nike • Chip Kelly • Autzen • Rose Bowl • Just Do It!
Stakeholders Matter • Facebook Friends • Twitter Followers • LinkedIn Connections • LinkedIn Groups • WordPress Subscribers
Credibility Matters • Do you have “standing?” • Can you be a “thought leader?” • Where do you have credibility? • What are your strengths? • What are your weaknesses?
Respect Matters • Be Provocative; Not Notorious • Be Offensive Without Being Offensive • Eschew Invective, Name Calling, Slurs • Have Thick Skin …To a Point • Demand Respect; Offer Respect

Recommended

Is Blogging The Answer?
Is Blogging The Answer?Is Blogging The Answer?
Is Blogging The Answer?Graham Todd
 
Eng workshop-2011-03
Eng workshop-2011-03Eng workshop-2011-03
Eng workshop-2011-03Stern Data Solutions
 
Is Your Brand Missing Out On Reddit? (Part 2)
Is Your Brand Missing Out On Reddit? (Part 2)Is Your Brand Missing Out On Reddit? (Part 2)
Is Your Brand Missing Out On Reddit? (Part 2)Brent Csutoras
 
Leveraging Reddit: The Social Media Superpower Everyone is Scared Of
Leveraging Reddit: The Social Media Superpower Everyone is Scared OfLeveraging Reddit: The Social Media Superpower Everyone is Scared Of
Leveraging Reddit: The Social Media Superpower Everyone is Scared OfBrent Csutoras
 
Digital Marketing This Week - September 13, 2014
Digital Marketing This Week - September 13, 2014Digital Marketing This Week - September 13, 2014
Digital Marketing This Week - September 13, 2014MeasurementMarketing.io
 
How to Market on Reddit, Even Though Reddit Hates Marketing - SMX Social Medi...
How to Market on Reddit, Even Though Reddit Hates Marketing - SMX Social Medi...How to Market on Reddit, Even Though Reddit Hates Marketing - SMX Social Medi...
How to Market on Reddit, Even Though Reddit Hates Marketing - SMX Social Medi...Brent Csutoras
 
Back to the Basic with Social Media Marketing - ASE 09
Back to the Basic with Social Media Marketing - ASE 09Back to the Basic with Social Media Marketing - ASE 09
Back to the Basic with Social Media Marketing - ASE 09Chris Winfield
 
Hacking Kickstarter - Marketing Tips for your Campaign
Hacking Kickstarter - Marketing Tips for your CampaignHacking Kickstarter - Marketing Tips for your Campaign
Hacking Kickstarter - Marketing Tips for your CampaignBen Lang
 

Recommended

Is Blogging The Answer?
Is Blogging The Answer?Is Blogging The Answer?
Is Blogging The Answer?Graham Todd
 
Eng workshop-2011-03
Eng workshop-2011-03Eng workshop-2011-03
Eng workshop-2011-03Stern Data Solutions
 
Is Your Brand Missing Out On Reddit? (Part 2)
Is Your Brand Missing Out On Reddit? (Part 2)Is Your Brand Missing Out On Reddit? (Part 2)
Is Your Brand Missing Out On Reddit? (Part 2)Brent Csutoras
 
Leveraging Reddit: The Social Media Superpower Everyone is Scared Of
Leveraging Reddit: The Social Media Superpower Everyone is Scared OfLeveraging Reddit: The Social Media Superpower Everyone is Scared Of
Leveraging Reddit: The Social Media Superpower Everyone is Scared OfBrent Csutoras
 
Digital Marketing This Week - September 13, 2014
Digital Marketing This Week - September 13, 2014Digital Marketing This Week - September 13, 2014
Digital Marketing This Week - September 13, 2014MeasurementMarketing.io
 
How to Market on Reddit, Even Though Reddit Hates Marketing - SMX Social Medi...
How to Market on Reddit, Even Though Reddit Hates Marketing - SMX Social Medi...How to Market on Reddit, Even Though Reddit Hates Marketing - SMX Social Medi...
How to Market on Reddit, Even Though Reddit Hates Marketing - SMX Social Medi...Brent Csutoras
 
Back to the Basic with Social Media Marketing - ASE 09
Back to the Basic with Social Media Marketing - ASE 09Back to the Basic with Social Media Marketing - ASE 09
Back to the Basic with Social Media Marketing - ASE 09Chris Winfield
 
Hacking Kickstarter - Marketing Tips for your Campaign
Hacking Kickstarter - Marketing Tips for your CampaignHacking Kickstarter - Marketing Tips for your Campaign
Hacking Kickstarter - Marketing Tips for your CampaignBen Lang
 
IDC Marketing Class
IDC Marketing ClassIDC Marketing Class
IDC Marketing ClassBen Lang
 
Digital Marketing This Week - August 16, 2014
Digital Marketing This Week - August 16, 2014Digital Marketing This Week - August 16, 2014
Digital Marketing This Week - August 16, 2014MeasurementMarketing.io
 
Understanding Reddit: The Social Media Superpower You've Probably Never Heard Of
Understanding Reddit: The Social Media Superpower You've Probably Never Heard OfUnderstanding Reddit: The Social Media Superpower You've Probably Never Heard Of
Understanding Reddit: The Social Media Superpower You've Probably Never Heard OfBrent Csutoras
 
Big Brands & Reddit: Are You Missing Out?
Big Brands & Reddit: Are You Missing Out?Big Brands & Reddit: Are You Missing Out?
Big Brands & Reddit: Are You Missing Out?Brent Csutoras
 
Digital Marketing This Week - August 9th 2014
Digital Marketing This Week - August 9th 2014Digital Marketing This Week - August 9th 2014
Digital Marketing This Week - August 9th 2014MeasurementMarketing.io
 
Social Media - Now What?
Social Media - Now What?Social Media - Now What?
Social Media - Now What?Drew Shope
 
Facebook for savvy sale owners
Facebook for savvy sale ownersFacebook for savvy sale owners
Facebook for savvy sale ownersTandi Smith
 
Some notes on building Brand You for the Postgrad Advertising Class of 2013
Some notes on building Brand You for the Postgrad Advertising Class of 2013Some notes on building Brand You for the Postgrad Advertising Class of 2013
Some notes on building Brand You for the Postgrad Advertising Class of 2013Nick McGivney
 
Linkedin 101
Linkedin 101Linkedin 101
Linkedin 101AUB_OC
 
Reddit & StumbleUpon Ads - SMX West 2013
Reddit & StumbleUpon Ads - SMX West 2013Reddit & StumbleUpon Ads - SMX West 2013
Reddit & StumbleUpon Ads - SMX West 2013Brent Csutoras
 
Twitter basics
Twitter basicsTwitter basics
Twitter basicsLotus Marketing Services
 
Getting your hand up Googles wedding dress!
Getting your hand up Googles wedding dress!Getting your hand up Googles wedding dress!
Getting your hand up Googles wedding dress!Steve Hooper
 
Linked in for knowledge teams and lawyers
Linked in for knowledge teams and lawyersLinked in for knowledge teams and lawyers
Linked in for knowledge teams and lawyersThe Knowledge Business
 
Social Media Networking for Wine Marketing - 2013 Texas Wine and Grape Grower...
Social Media Networking for Wine Marketing - 2013 Texas Wine and Grape Grower...Social Media Networking for Wine Marketing - 2013 Texas Wine and Grape Grower...
Social Media Networking for Wine Marketing - 2013 Texas Wine and Grape Grower...krischislett
 
Facebook Fails and Instagram Tales - The Tomorrow Lab Presents
Facebook Fails and Instagram Tales - The Tomorrow Lab PresentsFacebook Fails and Instagram Tales - The Tomorrow Lab Presents
Facebook Fails and Instagram Tales - The Tomorrow Lab PresentsThe Tomorrow Lab
 
The Tomorrow Lab Presents - Social Media for Business
The Tomorrow Lab Presents - Social Media for BusinessThe Tomorrow Lab Presents - Social Media for Business
The Tomorrow Lab Presents - Social Media for BusinessJessica Orr
 
Online Brand Building Tips for Bloggers
Online Brand Building Tips for BloggersOnline Brand Building Tips for Bloggers
Online Brand Building Tips for BloggersLiz Jostes
 
Twitter - the Hidden Job Market
Twitter - the Hidden Job MarketTwitter - the Hidden Job Market
Twitter - the Hidden Job Marketlaidoffcamptucson
 
Designing for the Social Web
Designing for the Social WebDesigning for the Social Web
Designing for the Social WebJustin Seeley
 
The State of Guest Blogging in 2013
The State of Guest Blogging in 2013The State of Guest Blogging in 2013
The State of Guest Blogging in 2013Kristi Hines
 
The Right to Lie
The Right to LieThe Right to Lie
The Right to LieKevin Brett, M.A.
 
Fiduciary Responsibility vs. Corporate Social Responsibility
Fiduciary Responsibility vs. Corporate Social ResponsibilityFiduciary Responsibility vs. Corporate Social Responsibility
Fiduciary Responsibility vs. Corporate Social ResponsibilityKevin Brett, M.A.
 

More Related Content

What's hot

IDC Marketing Class
IDC Marketing ClassIDC Marketing Class
IDC Marketing ClassBen Lang
 
Digital Marketing This Week - August 16, 2014
Digital Marketing This Week - August 16, 2014Digital Marketing This Week - August 16, 2014
Digital Marketing This Week - August 16, 2014MeasurementMarketing.io
 
Understanding Reddit: The Social Media Superpower You've Probably Never Heard Of
Understanding Reddit: The Social Media Superpower You've Probably Never Heard OfUnderstanding Reddit: The Social Media Superpower You've Probably Never Heard Of
Understanding Reddit: The Social Media Superpower You've Probably Never Heard OfBrent Csutoras
 
Big Brands & Reddit: Are You Missing Out?
Big Brands & Reddit: Are You Missing Out?Big Brands & Reddit: Are You Missing Out?
Big Brands & Reddit: Are You Missing Out?Brent Csutoras
 
Digital Marketing This Week - August 9th 2014
Digital Marketing This Week - August 9th 2014Digital Marketing This Week - August 9th 2014
Digital Marketing This Week - August 9th 2014MeasurementMarketing.io
 
Social Media - Now What?
Social Media - Now What?Social Media - Now What?
Social Media - Now What?Drew Shope
 
Facebook for savvy sale owners
Facebook for savvy sale ownersFacebook for savvy sale owners
Facebook for savvy sale ownersTandi Smith
 
Some notes on building Brand You for the Postgrad Advertising Class of 2013
Some notes on building Brand You for the Postgrad Advertising Class of 2013Some notes on building Brand You for the Postgrad Advertising Class of 2013
Some notes on building Brand You for the Postgrad Advertising Class of 2013Nick McGivney
 
Linkedin 101
Linkedin 101Linkedin 101
Linkedin 101AUB_OC
 
Reddit & StumbleUpon Ads - SMX West 2013
Reddit & StumbleUpon Ads - SMX West 2013Reddit & StumbleUpon Ads - SMX West 2013
Reddit & StumbleUpon Ads - SMX West 2013Brent Csutoras
 
Getting your hand up Googles wedding dress!
Getting your hand up Googles wedding dress!Getting your hand up Googles wedding dress!
Getting your hand up Googles wedding dress!Steve Hooper
 
Linked in for knowledge teams and lawyers
Linked in for knowledge teams and lawyersLinked in for knowledge teams and lawyers
Linked in for knowledge teams and lawyersThe Knowledge Business
 
Social Media Networking for Wine Marketing - 2013 Texas Wine and Grape Grower...
Social Media Networking for Wine Marketing - 2013 Texas Wine and Grape Grower...Social Media Networking for Wine Marketing - 2013 Texas Wine and Grape Grower...
Social Media Networking for Wine Marketing - 2013 Texas Wine and Grape Grower...krischislett
 
Facebook Fails and Instagram Tales - The Tomorrow Lab Presents
Facebook Fails and Instagram Tales - The Tomorrow Lab PresentsFacebook Fails and Instagram Tales - The Tomorrow Lab Presents
Facebook Fails and Instagram Tales - The Tomorrow Lab PresentsThe Tomorrow Lab
 
The Tomorrow Lab Presents - Social Media for Business
The Tomorrow Lab Presents - Social Media for BusinessThe Tomorrow Lab Presents - Social Media for Business
The Tomorrow Lab Presents - Social Media for BusinessJessica Orr
 
Online Brand Building Tips for Bloggers
Online Brand Building Tips for BloggersOnline Brand Building Tips for Bloggers
Online Brand Building Tips for BloggersLiz Jostes
 
Twitter - the Hidden Job Market
Twitter - the Hidden Job MarketTwitter - the Hidden Job Market
Twitter - the Hidden Job Marketlaidoffcamptucson
 
Designing for the Social Web
Designing for the Social WebDesigning for the Social Web
Designing for the Social WebJustin Seeley
 
The State of Guest Blogging in 2013
The State of Guest Blogging in 2013The State of Guest Blogging in 2013
The State of Guest Blogging in 2013Kristi Hines
 

What's hot (20)

IDC Marketing Class
IDC Marketing ClassIDC Marketing Class
IDC Marketing Class
 
Digital Marketing This Week - August 16, 2014
Digital Marketing This Week - August 16, 2014Digital Marketing This Week - August 16, 2014
Digital Marketing This Week - August 16, 2014
 
Understanding Reddit: The Social Media Superpower You've Probably Never Heard Of
Understanding Reddit: The Social Media Superpower You've Probably Never Heard OfUnderstanding Reddit: The Social Media Superpower You've Probably Never Heard Of
Understanding Reddit: The Social Media Superpower You've Probably Never Heard Of
 
Big Brands & Reddit: Are You Missing Out?
Big Brands & Reddit: Are You Missing Out?Big Brands & Reddit: Are You Missing Out?
Big Brands & Reddit: Are You Missing Out?
 
Digital Marketing This Week - August 9th 2014
Digital Marketing This Week - August 9th 2014Digital Marketing This Week - August 9th 2014
Digital Marketing This Week - August 9th 2014
 
Social Media - Now What?
Social Media - Now What?Social Media - Now What?
Social Media - Now What?
 
Facebook for savvy sale owners
Facebook for savvy sale ownersFacebook for savvy sale owners
Facebook for savvy sale owners
 
Some notes on building Brand You for the Postgrad Advertising Class of 2013
Some notes on building Brand You for the Postgrad Advertising Class of 2013Some notes on building Brand You for the Postgrad Advertising Class of 2013
Some notes on building Brand You for the Postgrad Advertising Class of 2013
 
Linkedin 101
Linkedin 101Linkedin 101
Linkedin 101
 
Reddit & StumbleUpon Ads - SMX West 2013
Reddit & StumbleUpon Ads - SMX West 2013Reddit & StumbleUpon Ads - SMX West 2013
Reddit & StumbleUpon Ads - SMX West 2013
 
Twitter basics
Twitter basicsTwitter basics
Twitter basics
 
Getting your hand up Googles wedding dress!
Getting your hand up Googles wedding dress!Getting your hand up Googles wedding dress!
Getting your hand up Googles wedding dress!
 
Linked in for knowledge teams and lawyers
Linked in for knowledge teams and lawyersLinked in for knowledge teams and lawyers
Linked in for knowledge teams and lawyers
 
Social Media Networking for Wine Marketing - 2013 Texas Wine and Grape Grower...
Social Media Networking for Wine Marketing - 2013 Texas Wine and Grape Grower...Social Media Networking for Wine Marketing - 2013 Texas Wine and Grape Grower...
Social Media Networking for Wine Marketing - 2013 Texas Wine and Grape Grower...
 
Facebook Fails and Instagram Tales - The Tomorrow Lab Presents
Facebook Fails and Instagram Tales - The Tomorrow Lab PresentsFacebook Fails and Instagram Tales - The Tomorrow Lab Presents
Facebook Fails and Instagram Tales - The Tomorrow Lab Presents
 
The Tomorrow Lab Presents - Social Media for Business
The Tomorrow Lab Presents - Social Media for BusinessThe Tomorrow Lab Presents - Social Media for Business
The Tomorrow Lab Presents - Social Media for Business
 
Online Brand Building Tips for Bloggers
Online Brand Building Tips for BloggersOnline Brand Building Tips for Bloggers
Online Brand Building Tips for Bloggers
 
Twitter - the Hidden Job Market
Twitter - the Hidden Job MarketTwitter - the Hidden Job Market
Twitter - the Hidden Job Market
 
Designing for the Social Web
Designing for the Social WebDesigning for the Social Web
Designing for the Social Web
 
The State of Guest Blogging in 2013
The State of Guest Blogging in 2013The State of Guest Blogging in 2013
The State of Guest Blogging in 2013
 

Viewers also liked

Fiduciary Responsibility vs. Corporate Social Responsibility
Fiduciary Responsibility vs. Corporate Social ResponsibilityFiduciary Responsibility vs. Corporate Social Responsibility
Fiduciary Responsibility vs. Corporate Social ResponsibilityKevin Brett, M.A.
 
"In God We Trust, All Others Bring Data"
"In God We Trust, All Others Bring Data""In God We Trust, All Others Bring Data"
"In God We Trust, All Others Bring Data"Kevin Brett, M.A.
 
Travel Oregon Marketing Presentation
Travel Oregon Marketing PresentationTravel Oregon Marketing Presentation
Travel Oregon Marketing PresentationKevin Brett, M.A.
 
Social Media Seminar Presentation
Social Media Seminar PresentationSocial Media Seminar Presentation
Social Media Seminar PresentationKevin Brett, M.A.
 
Political PR and Non-Profit Too
Political PR and Non-Profit TooPolitical PR and Non-Profit Too
Political PR and Non-Profit TooKevin Brett, M.A.
 
Going Global Public Relations
Going Global Public RelationsGoing Global Public Relations
Going Global Public RelationsKevin Brett, M.A.
 
Using AP Style for Professional Writing
Using AP Style for Professional WritingUsing AP Style for Professional Writing
Using AP Style for Professional WritingKevin Brett, M.A.
 
Germany: From Holocaust to Normalcy
Germany: From Holocaust to NormalcyGermany: From Holocaust to Normalcy
Germany: From Holocaust to NormalcyKevin Brett, M.A.
 
Regulation Fair Disclsoure Presentation.ppt
Regulation Fair Disclsoure Presentation.pptRegulation Fair Disclsoure Presentation.ppt
Regulation Fair Disclsoure Presentation.pptKevin Brett, M.A.
 
RACE and ROSTE Methods of Public Relations Campaigns
RACE and ROSTE Methods of Public Relations CampaignsRACE and ROSTE Methods of Public Relations Campaigns
RACE and ROSTE Methods of Public Relations CampaignsKevin Brett, M.A.
 

Viewers also liked (19)

The Right to Lie
The Right to LieThe Right to Lie
The Right to Lie
 
Fiduciary Responsibility vs. Corporate Social Responsibility
Fiduciary Responsibility vs. Corporate Social ResponsibilityFiduciary Responsibility vs. Corporate Social Responsibility
Fiduciary Responsibility vs. Corporate Social Responsibility
 
"In God We Trust, All Others Bring Data"
"In God We Trust, All Others Bring Data""In God We Trust, All Others Bring Data"
"In God We Trust, All Others Bring Data"
 
Effective Client Relations
Effective Client RelationsEffective Client Relations
Effective Client Relations
 
PR Presentation
PR PresentationPR Presentation
PR Presentation
 
Media Platforms
Media PlatformsMedia Platforms
Media Platforms
 
Travel Oregon Marketing Presentation
Travel Oregon Marketing PresentationTravel Oregon Marketing Presentation
Travel Oregon Marketing Presentation
 
Social Media Seminar Presentation
Social Media Seminar PresentationSocial Media Seminar Presentation
Social Media Seminar Presentation
 
Political PR and Non-Profit Too
Political PR and Non-Profit TooPolitical PR and Non-Profit Too
Political PR and Non-Profit Too
 
Buy on Rumor, Sell on News
Buy on Rumor, Sell on NewsBuy on Rumor, Sell on News
Buy on Rumor, Sell on News
 
Buy Low, Sell High
Buy Low, Sell HighBuy Low, Sell High
Buy Low, Sell High
 
Going Global Public Relations
Going Global Public RelationsGoing Global Public Relations
Going Global Public Relations
 
Using AP Style for Professional Writing
Using AP Style for Professional WritingUsing AP Style for Professional Writing
Using AP Style for Professional Writing
 
Germany: From Holocaust to Normalcy
Germany: From Holocaust to NormalcyGermany: From Holocaust to Normalcy
Germany: From Holocaust to Normalcy
 
Regulation Fair Disclsoure Presentation.ppt
Regulation Fair Disclsoure Presentation.pptRegulation Fair Disclsoure Presentation.ppt
Regulation Fair Disclsoure Presentation.ppt
 
Storypitching
StorypitchingStorypitching
Storypitching
 
History of Public Relations
History of Public RelationsHistory of Public Relations
History of Public Relations
 
RACE and ROSTE Methods of Public Relations Campaigns
RACE and ROSTE Methods of Public Relations CampaignsRACE and ROSTE Methods of Public Relations Campaigns
RACE and ROSTE Methods of Public Relations Campaigns
 
Overcoming Glossophobia
Overcoming GlossophobiaOvercoming Glossophobia
Overcoming Glossophobia
 

Similar to To Blog or Not to Blog That is the Question

Journalistic Blogging
Journalistic BloggingJournalistic Blogging
Journalistic BloggingAdam Tinworth
 
Go 2.0: Social Media and the Church:
Go 2.0: Social Media and the Church:Go 2.0: Social Media and the Church:
Go 2.0: Social Media and the Church:bethgsanders
 
Blogging Effectively By Building Consumer Loyalty And Minimizing
Blogging Effectively By Building Consumer Loyalty And MinimizingBlogging Effectively By Building Consumer Loyalty And Minimizing
Blogging Effectively By Building Consumer Loyalty And MinimizingDoug Devitre
 
MarkeTECH Workshop 2012
MarkeTECH Workshop 2012MarkeTECH Workshop 2012
MarkeTECH Workshop 2012GROW Nebraska
 
Social Media Marketing Made Simple
Social Media Marketing Made SimpleSocial Media Marketing Made Simple
Social Media Marketing Made SimpleAshley Blickenstaff
 
Social Media For Real Estate Agents
Social Media For Real Estate AgentsSocial Media For Real Estate Agents
Social Media For Real Estate AgentsCarol Ludtke Prigan
 
The Basics of Social Media, presented to Rotary Club of Whistler Millennium
The Basics of Social Media, presented to Rotary Club of Whistler MillenniumThe Basics of Social Media, presented to Rotary Club of Whistler Millennium
The Basics of Social Media, presented to Rotary Club of Whistler MillenniumJen Hames-Beliveau
 
SES London 2010 - Social Media101 (Lisa Myers)
SES London 2010 - Social Media101 (Lisa Myers)SES London 2010 - Social Media101 (Lisa Myers)
SES London 2010 - Social Media101 (Lisa Myers)Lisa Myers
 
Blogging for Business & WordPress
Blogging for Business & WordPressBlogging for Business & WordPress
Blogging for Business & WordPressTracey Rickard
 
Digital Challenges and Opportunities in Community News
Digital Challenges and Opportunities in Community NewsDigital Challenges and Opportunities in Community News
Digital Challenges and Opportunities in Community NewsSteve Buttry
 
Traffic generation Björn Alberts
Traffic generation Björn AlbertsTraffic generation Björn Alberts
Traffic generation Björn Albertsbjornalberts.com
 
Putting Readers First: Creating Content That Builds Trust
Putting Readers First: Creating Content That Builds TrustPutting Readers First: Creating Content That Builds Trust
Putting Readers First: Creating Content That Builds TrustJessica Woodbury
 
TBEX15 North America Fort Lauderdale Jessica Woodbury
TBEX15 North America Fort Lauderdale Jessica WoodburyTBEX15 North America Fort Lauderdale Jessica Woodbury
TBEX15 North America Fort Lauderdale Jessica WoodburyTBEX
 
Blogging and Property Marketing (Profile Talk)
Blogging and Property Marketing (Profile Talk)Blogging and Property Marketing (Profile Talk)
Blogging and Property Marketing (Profile Talk)Adam Tinworth
 
Social Media for CRE Brokers
Social Media for CRE BrokersSocial Media for CRE Brokers
Social Media for CRE BrokersMatt Giffune
 
Making Sense Of Social Media General Presentation
Making Sense Of Social Media General PresentationMaking Sense Of Social Media General Presentation
Making Sense Of Social Media General PresentationTyson Goodridge
 
Wine and Web: Guest Blogging Best Practices
Wine and Web: Guest Blogging Best PracticesWine and Web: Guest Blogging Best Practices
Wine and Web: Guest Blogging Best PracticesOrbit Media Studios
 
Taunton Library 29th sept
Taunton Library 29th septTaunton Library 29th sept
Taunton Library 29th septGet up to Speed
 

Similar to To Blog or Not to Blog That is the Question (20)

Journalistic Blogging
Journalistic BloggingJournalistic Blogging
Journalistic Blogging
 
Go 2.0: Social Media and the Church:
Go 2.0: Social Media and the Church:Go 2.0: Social Media and the Church:
Go 2.0: Social Media and the Church:
 
Blogging Effectively By Building Consumer Loyalty And Minimizing
Blogging Effectively By Building Consumer Loyalty And MinimizingBlogging Effectively By Building Consumer Loyalty And Minimizing
Blogging Effectively By Building Consumer Loyalty And Minimizing
 
MarkeTECH Workshop 2012
MarkeTECH Workshop 2012MarkeTECH Workshop 2012
MarkeTECH Workshop 2012
 
Social Media Marketing Made Simple
Social Media Marketing Made SimpleSocial Media Marketing Made Simple
Social Media Marketing Made Simple
 
Social Media For Real Estate Agents
Social Media For Real Estate AgentsSocial Media For Real Estate Agents
Social Media For Real Estate Agents
 
The Basics of Social Media, presented to Rotary Club of Whistler Millennium
The Basics of Social Media, presented to Rotary Club of Whistler MillenniumThe Basics of Social Media, presented to Rotary Club of Whistler Millennium
The Basics of Social Media, presented to Rotary Club of Whistler Millennium
 
SES London 2010 - Social Media101 (Lisa Myers)
SES London 2010 - Social Media101 (Lisa Myers)SES London 2010 - Social Media101 (Lisa Myers)
SES London 2010 - Social Media101 (Lisa Myers)
 
CMA2012: Social Media Bootcamp
CMA2012: Social Media BootcampCMA2012: Social Media Bootcamp
CMA2012: Social Media Bootcamp
 
Blogging for Business & WordPress
Blogging for Business & WordPressBlogging for Business & WordPress
Blogging for Business & WordPress
 
Digital Challenges and Opportunities in Community News
Digital Challenges and Opportunities in Community NewsDigital Challenges and Opportunities in Community News
Digital Challenges and Opportunities in Community News
 
Traffic generation Björn Alberts
Traffic generation Björn AlbertsTraffic generation Björn Alberts
Traffic generation Björn Alberts
 
Putting Readers First: Creating Content That Builds Trust
Putting Readers First: Creating Content That Builds TrustPutting Readers First: Creating Content That Builds Trust
Putting Readers First: Creating Content That Builds Trust
 
TBEX15 North America Fort Lauderdale Jessica Woodbury
TBEX15 North America Fort Lauderdale Jessica WoodburyTBEX15 North America Fort Lauderdale Jessica Woodbury
TBEX15 North America Fort Lauderdale Jessica Woodbury
 
Blogging and Property Marketing (Profile Talk)
Blogging and Property Marketing (Profile Talk)Blogging and Property Marketing (Profile Talk)
Blogging and Property Marketing (Profile Talk)
 
Social Media for CRE Brokers
Social Media for CRE BrokersSocial Media for CRE Brokers
Social Media for CRE Brokers
 
Making Sense Of Social Media General Presentation
Making Sense Of Social Media General PresentationMaking Sense Of Social Media General Presentation
Making Sense Of Social Media General Presentation
 
Northern Voice 2013 Presentation
Northern Voice 2013 PresentationNorthern Voice 2013 Presentation
Northern Voice 2013 Presentation
 
Wine and Web: Guest Blogging Best Practices
Wine and Web: Guest Blogging Best PracticesWine and Web: Guest Blogging Best Practices
Wine and Web: Guest Blogging Best Practices
 
Taunton Library 29th sept
Taunton Library 29th septTaunton Library 29th sept
Taunton Library 29th sept
 

More from Kevin Brett, M.A.

Secondary Research: Fast and Cost-Effective
Secondary Research: Fast and Cost-EffectiveSecondary Research: Fast and Cost-Effective
Secondary Research: Fast and Cost-EffectiveKevin Brett, M.A.
 
Brand Communication and Society
Brand Communication and SocietyBrand Communication and Society
Brand Communication and SocietyKevin Brett, M.A.
 
Basic Truths of Social Media
Basic Truths of Social MediaBasic Truths of Social Media
Basic Truths of Social MediaKevin Brett, M.A.
 
My Proposed Public Relations Research Agenda.ppt
My Proposed Public Relations Research Agenda.pptMy Proposed Public Relations Research Agenda.ppt
My Proposed Public Relations Research Agenda.pptKevin Brett, M.A.
 
Doing Well; Doing Good; Avoiding Pink Washing
Doing Well; Doing Good; Avoiding Pink WashingDoing Well; Doing Good; Avoiding Pink Washing
Doing Well; Doing Good; Avoiding Pink WashingKevin Brett, M.A.
 
Technology and Baby Boomers.ppt
Technology and Baby Boomers.pptTechnology and Baby Boomers.ppt
Technology and Baby Boomers.pptKevin Brett, M.A.
 
Starbucks and Conservation International.ppf
Starbucks and Conservation International.ppfStarbucks and Conservation International.ppf
Starbucks and Conservation International.ppfKevin Brett, M.A.
 
Strategies for Winning PR Portfolios
Strategies for Winning PR PortfoliosStrategies for Winning PR Portfolios
Strategies for Winning PR PortfoliosKevin Brett, M.A.
 
Brett Academic/Professional Portfolio.ppt
Brett Academic/Professional Portfolio.pptBrett Academic/Professional Portfolio.ppt
Brett Academic/Professional Portfolio.pptKevin Brett, M.A.
 
Mergers and Acquisitions.ppt
Mergers and Acquisitions.pptMergers and Acquisitions.ppt
Mergers and Acquisitions.pptKevin Brett, M.A.
 

More from Kevin Brett, M.A. (19)

COM300qualitative
COM300qualitativeCOM300qualitative
COM300qualitative
 
Secondary Research: Fast and Cost-Effective
Secondary Research: Fast and Cost-EffectiveSecondary Research: Fast and Cost-Effective
Secondary Research: Fast and Cost-Effective
 
Non-Profit Public Relations
Non-Profit Public RelationsNon-Profit Public Relations
Non-Profit Public Relations
 
Brand Communication and Society
Brand Communication and SocietyBrand Communication and Society
Brand Communication and Society
 
Managing Brand Equity
Managing Brand EquityManaging Brand Equity
Managing Brand Equity
 
The Era of Big Data
The Era of Big DataThe Era of Big Data
The Era of Big Data
 
Segmentation.ppt
Segmentation.pptSegmentation.ppt
Segmentation.ppt
 
Corporate vs. Agency PR
Corporate vs. Agency PRCorporate vs. Agency PR
Corporate vs. Agency PR
 
PR Ethics and the Law
PR Ethics and the LawPR Ethics and the Law
PR Ethics and the Law
 
Why Public Relations?
Why Public Relations?Why Public Relations?
Why Public Relations?
 
Basic Truths of Social Media
Basic Truths of Social MediaBasic Truths of Social Media
Basic Truths of Social Media
 
My Proposed Public Relations Research Agenda.ppt
My Proposed Public Relations Research Agenda.pptMy Proposed Public Relations Research Agenda.ppt
My Proposed Public Relations Research Agenda.ppt
 
Doing Well; Doing Good; Avoiding Pink Washing
Doing Well; Doing Good; Avoiding Pink WashingDoing Well; Doing Good; Avoiding Pink Washing
Doing Well; Doing Good; Avoiding Pink Washing
 
Technology and Baby Boomers.ppt
Technology and Baby Boomers.pptTechnology and Baby Boomers.ppt
Technology and Baby Boomers.ppt
 
Starbucks and Conservation International.ppf
Starbucks and Conservation International.ppfStarbucks and Conservation International.ppf
Starbucks and Conservation International.ppf
 
Strategies for Winning PR Portfolios
Strategies for Winning PR PortfoliosStrategies for Winning PR Portfolios
Strategies for Winning PR Portfolios
 
PR Ethics.ppt
PR Ethics.pptPR Ethics.ppt
PR Ethics.ppt
 
Brett Academic/Professional Portfolio.ppt
Brett Academic/Professional Portfolio.pptBrett Academic/Professional Portfolio.ppt
Brett Academic/Professional Portfolio.ppt
 
Mergers and Acquisitions.ppt
Mergers and Acquisitions.pptMergers and Acquisitions.ppt
Mergers and Acquisitions.ppt
 

Recently uploaded

Install Stable Diffusion in windows machine
Install Stable Diffusion in windows machineInstall Stable Diffusion in windows machine
Install Stable Diffusion in windows machinePadma Pradeep
 
WordPress Websites for Engineers: Elevate Your Brand
WordPress Websites for Engineers: Elevate Your BrandWordPress Websites for Engineers: Elevate Your Brand
WordPress Websites for Engineers: Elevate Your Brandgvaughan
 
Gen AI in Business - Global Trends Report 2024.pdf
Gen AI in Business - Global Trends Report 2024.pdfGen AI in Business - Global Trends Report 2024.pdf
Gen AI in Business - Global Trends Report 2024.pdfAddepto
 
Powerpoint exploring the locations used in television show Time Clash
Powerpoint exploring the locations used in television show Time ClashPowerpoint exploring the locations used in television show Time Clash
Powerpoint exploring the locations used in television show Time Clashcharlottematthew16
 
Anypoint Exchange: It’s Not Just a Repo!
Anypoint Exchange: It’s Not Just a Repo!Anypoint Exchange: It’s Not Just a Repo!
Anypoint Exchange: It’s Not Just a Repo!Manik S Magar
 
Unleash Your Potential - Namagunga Girls Coding Club
Unleash Your Potential - Namagunga Girls Coding ClubUnleash Your Potential - Namagunga Girls Coding Club
Unleash Your Potential - Namagunga Girls Coding ClubKalema Edgar
 
"Subclassing and Composition – A Pythonic Tour of Trade-Offs", Hynek Schlawack
"Subclassing and Composition – A Pythonic Tour of Trade-Offs", Hynek Schlawack"Subclassing and Composition – A Pythonic Tour of Trade-Offs", Hynek Schlawack
"Subclassing and Composition – A Pythonic Tour of Trade-Offs", Hynek SchlawackFwdays
 
DevEX - reference for building teams, processes, and platforms
DevEX - reference for building teams, processes, and platformsDevEX - reference for building teams, processes, and platforms
DevEX - reference for building teams, processes, and platformsSergiu Bodiu
 
Integration and Automation in Practice: CI/CD in Mule Integration and Automat...
Integration and Automation in Practice: CI/CD in Mule Integration and Automat...Integration and Automation in Practice: CI/CD in Mule Integration and Automat...
Integration and Automation in Practice: CI/CD in Mule Integration and Automat...Patryk Bandurski
 
Human Factors of XR: Using Human Factors to Design XR Systems
Human Factors of XR: Using Human Factors to Design XR SystemsHuman Factors of XR: Using Human Factors to Design XR Systems
Human Factors of XR: Using Human Factors to Design XR SystemsMark Billinghurst
 
My INSURER PTE LTD - Insurtech Innovation Award 2024
My INSURER PTE LTD - Insurtech Innovation Award 2024My INSURER PTE LTD - Insurtech Innovation Award 2024
My INSURER PTE LTD - Insurtech Innovation Award 2024The Digital Insurer
 
"Federated learning: out of reach no matter how close",Oleksandr Lapshyn
"Federated learning: out of reach no matter how close",Oleksandr Lapshyn"Federated learning: out of reach no matter how close",Oleksandr Lapshyn
"Federated learning: out of reach no matter how close",Oleksandr LapshynFwdays
 
Scanning the Internet for External Cloud Exposures via SSL Certs
Scanning the Internet for External Cloud Exposures via SSL CertsScanning the Internet for External Cloud Exposures via SSL Certs
Scanning the Internet for External Cloud Exposures via SSL CertsRizwan Syed
 
Training state-of-the-art general text embedding
Training state-of-the-art general text embeddingTraining state-of-the-art general text embedding
Training state-of-the-art general text embeddingZilliz
 
Transcript: New from BookNet Canada for 2024: BNC CataList - Tech Forum 2024
Transcript: New from BookNet Canada for 2024: BNC CataList - Tech Forum 2024Transcript: New from BookNet Canada for 2024: BNC CataList - Tech Forum 2024
Transcript: New from BookNet Canada for 2024: BNC CataList - Tech Forum 2024BookNet Canada
 
Tampa BSides - Chef's Tour of Microsoft Security Adoption Framework (SAF)
Tampa BSides - Chef's Tour of Microsoft Security Adoption Framework (SAF)Tampa BSides - Chef's Tour of Microsoft Security Adoption Framework (SAF)
Tampa BSides - Chef's Tour of Microsoft Security Adoption Framework (SAF)Mark Simos
 
CloudStudio User manual (basic edition):
CloudStudio User manual (basic edition):CloudStudio User manual (basic edition):
CloudStudio User manual (basic edition):comworks
 
"ML in Production",Oleksandr Bagan
"ML in Production",Oleksandr Bagan"ML in Production",Oleksandr Bagan
"ML in Production",Oleksandr BaganFwdays
 
Story boards and shot lists for my a level piece
Story boards and shot lists for my a level pieceStory boards and shot lists for my a level piece
Story boards and shot lists for my a level piececharlottematthew16
 
Developer Data Modeling Mistakes: From Postgres to NoSQL
Developer Data Modeling Mistakes: From Postgres to NoSQLDeveloper Data Modeling Mistakes: From Postgres to NoSQL
Developer Data Modeling Mistakes: From Postgres to NoSQLScyllaDB
 

Recently uploaded (20)

Install Stable Diffusion in windows machine
Install Stable Diffusion in windows machineInstall Stable Diffusion in windows machine
Install Stable Diffusion in windows machine
 
WordPress Websites for Engineers: Elevate Your Brand
WordPress Websites for Engineers: Elevate Your BrandWordPress Websites for Engineers: Elevate Your Brand
WordPress Websites for Engineers: Elevate Your Brand
 
Gen AI in Business - Global Trends Report 2024.pdf
Gen AI in Business - Global Trends Report 2024.pdfGen AI in Business - Global Trends Report 2024.pdf
Gen AI in Business - Global Trends Report 2024.pdf
 
Powerpoint exploring the locations used in television show Time Clash
Powerpoint exploring the locations used in television show Time ClashPowerpoint exploring the locations used in television show Time Clash
Powerpoint exploring the locations used in television show Time Clash
 
Anypoint Exchange: It’s Not Just a Repo!
Anypoint Exchange: It’s Not Just a Repo!Anypoint Exchange: It’s Not Just a Repo!
Anypoint Exchange: It’s Not Just a Repo!
 
Unleash Your Potential - Namagunga Girls Coding Club
Unleash Your Potential - Namagunga Girls Coding ClubUnleash Your Potential - Namagunga Girls Coding Club
Unleash Your Potential - Namagunga Girls Coding Club
 
"Subclassing and Composition – A Pythonic Tour of Trade-Offs", Hynek Schlawack
"Subclassing and Composition – A Pythonic Tour of Trade-Offs", Hynek Schlawack"Subclassing and Composition – A Pythonic Tour of Trade-Offs", Hynek Schlawack
"Subclassing and Composition – A Pythonic Tour of Trade-Offs", Hynek Schlawack
 
DevEX - reference for building teams, processes, and platforms
DevEX - reference for building teams, processes, and platformsDevEX - reference for building teams, processes, and platforms
DevEX - reference for building teams, processes, and platforms
 
Integration and Automation in Practice: CI/CD in Mule Integration and Automat...
Integration and Automation in Practice: CI/CD in Mule Integration and Automat...Integration and Automation in Practice: CI/CD in Mule Integration and Automat...
Integration and Automation in Practice: CI/CD in Mule Integration and Automat...
 
Human Factors of XR: Using Human Factors to Design XR Systems
Human Factors of XR: Using Human Factors to Design XR SystemsHuman Factors of XR: Using Human Factors to Design XR Systems
Human Factors of XR: Using Human Factors to Design XR Systems
 
My INSURER PTE LTD - Insurtech Innovation Award 2024
My INSURER PTE LTD - Insurtech Innovation Award 2024My INSURER PTE LTD - Insurtech Innovation Award 2024
My INSURER PTE LTD - Insurtech Innovation Award 2024
 
"Federated learning: out of reach no matter how close",Oleksandr Lapshyn
"Federated learning: out of reach no matter how close",Oleksandr Lapshyn"Federated learning: out of reach no matter how close",Oleksandr Lapshyn
"Federated learning: out of reach no matter how close",Oleksandr Lapshyn
 
Scanning the Internet for External Cloud Exposures via SSL Certs
Scanning the Internet for External Cloud Exposures via SSL CertsScanning the Internet for External Cloud Exposures via SSL Certs
Scanning the Internet for External Cloud Exposures via SSL Certs
 
Training state-of-the-art general text embedding
Training state-of-the-art general text embeddingTraining state-of-the-art general text embedding
Training state-of-the-art general text embedding
 
Transcript: New from BookNet Canada for 2024: BNC CataList - Tech Forum 2024
Transcript: New from BookNet Canada for 2024: BNC CataList - Tech Forum 2024Transcript: New from BookNet Canada for 2024: BNC CataList - Tech Forum 2024
Transcript: New from BookNet Canada for 2024: BNC CataList - Tech Forum 2024
 
Tampa BSides - Chef's Tour of Microsoft Security Adoption Framework (SAF)
Tampa BSides - Chef's Tour of Microsoft Security Adoption Framework (SAF)Tampa BSides - Chef's Tour of Microsoft Security Adoption Framework (SAF)
Tampa BSides - Chef's Tour of Microsoft Security Adoption Framework (SAF)
 
CloudStudio User manual (basic edition):
CloudStudio User manual (basic edition):CloudStudio User manual (basic edition):
CloudStudio User manual (basic edition):
 
"ML in Production",Oleksandr Bagan
"ML in Production",Oleksandr Bagan"ML in Production",Oleksandr Bagan
"ML in Production",Oleksandr Bagan
 
Story boards and shot lists for my a level piece
Story boards and shot lists for my a level pieceStory boards and shot lists for my a level piece
Story boards and shot lists for my a level piece
 
Developer Data Modeling Mistakes: From Postgres to NoSQL
Developer Data Modeling Mistakes: From Postgres to NoSQLDeveloper Data Modeling Mistakes: From Postgres to NoSQL
Developer Data Modeling Mistakes: From Postgres to NoSQL
 

To Blog or Not to Blog That is the Question

  • 1. Your Blog; Readers & Search Engines Kevin M. Brett J452 April 23, 2013
  • 2. Blogging: Alive and Well • 54.1 million WordPress sites • 327 million subscribers • 2.5 billion pages • 500,000 new posts daily • 400,000 comments daily
  • 3. Digital, Yes • Search Engine Optimization (SEO) • Search Engine Marketing (SEM) • “Bots”/Web “Spidering” • How Many Readers? • How Many Page Views? • Search Engine Positioning?
  • 4. Analog, Too Good Old-Fashioned Journalism Matters!
  • 5. Headlines Matter! • “The Trouble with Widowers” • “It’s Not You; It’s Me” • “Competing Against the Dead” • “Smile on the Lips Before Tears in the Eyes”
  • 6. Leads Matter • Get to the Point; Inverted Pyramid • More “Thumb Sucker” Than Hard News • What, Where, When, Who, Why & How • Not Lame. Not Boring. Not Predictable. • Draw Reader Into Conversation
  • 7. Tags Matter • Uncle Phil • Phil Knight • Nike • Chip Kelly • Autzen • Rose Bowl • Just Do It!
  • 8. Stakeholders Matter • Facebook Friends • Twitter Followers • LinkedIn Connections • LinkedIn Groups • WordPress Subscribers
  • 9. Credibility Matters • Do you have “standing?” • Can you be a “thought leader?” • Where do you have credibility? • What are your strengths? • What are your weaknesses?
  • 10. Respect Matters • Be Provocative; Not Notorious • Be Offensive Without Being Offensive • Eschew Invective, Name Calling, Slurs • Have Thick Skin …To a Point • Demand Respect; Offer Respect