This SlideShare tactic is a great way to start optimizing your decks to increase traffic and engagement from your audience.
Check out the full post on the SlideShare blog: http://blog.slideshare.net/2013/07/17/how-i-hacked-slideshare-to-optimize-twitter/
6. We optimized SlideShare so that
users can tweet the quote with
the click of the button!
By clicking the Twitter bird next to
Walt, users can tweet the quote
straight from SlideShare
7. Using a bitly link embedded with the
tweet, viewers can become promoters of
our content when they share the quote
Using a unique hashtag, we can track who is talking
about our SlideShare and also unite the network of
viewers sharing our deck under one hashtag
8. 3 months later,
people are still
sharing links
embedded within our
SlideShare!
The virality of this
content has become
“SELF-SUSTAINING”
9. We use this content strategy with
all of our SlideShares…
6k views 30k views 40k views
15. 2. Make sure you provide an icon so users
understand they can tweet from SlideShare
16. 2. Make sure you provide an icon so users
understand they can tweet from SlideShare
I like to use a Twitter bird.
Very straight forward and
easy to understand for
users.
18. 3. Upload your SlideShare FIRST!
You need to upload the deck first so
that you have a link to put in your
tweet – this way people who tweet
your message, shares your
SlideShare with their network.
27. 8. Using Adobe Acrobat, embed your
ClickTotweet links on the appropriate page
28. 8. Using Adobe Acrobat, embed your
ClickTotweet links on the appropriate page
Open Adobe à Under the Tools tab click“Link”à Under Link Action
click“Open a web page”à Embed your link à Click OK
31. Ideas of when to use SlideShare
optimized forTwitter
Quotes
Facts
Insights
“Why wait to be memorable?”
via Tony Robbins
“46% of online customers expect
brands to provide customer service
on Facebook” via Oracle
Have a detailed crisis-management
plan for your brand’s social media.