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| Kenshoo: Proprietary and Confidential
1
Research: Facebook and Kenshoo
Josh Dreller – Director Marketing Research, Kenshoo
Rob Creekmore – Attribution Lead, Facebook
| Kenshoo: Proprietary and Confidential
2
RECENT CLIENT PERFORMANCE
Q2 vs. Q1, 2013
| Kenshoo: Proprietary and Confidential
3| 3| 3
| Kenshoo: Proprietary and Confidential
4| 4| 4
| Kenshoo: Proprietary and Confidential
5| 5| 5
| Kenshoo: Proprietary and Confidential
6| 6| 6
| Kenshoo: Proprietary and Confidential
7| 7| 7
| Kenshoo: Proprietary and Confidential
8| 8| 8
| Kenshoo: Proprietary and Confidential
9| 9| 9
| Kenshoo: Proprietary and Confidential
10| 10| 10
| Kenshoo: Proprietary and Confidential
11
MULTI-TOUCHATTRIBUTION
August, 2013
| Kenshoo: Proprietary and Confidential
12
| Kenshoo: Proprietary and Confidential
13
First Click
Result: the FirstAd model attributed
30% more value to Facebook than the
LastAd model.
| Kenshoo: Proprietary and Confidential
14
Divide Equally
Result: the Divide Equally model
attributed 16% more value to
Facebook than the LastAd model.
| Kenshoo: Proprietary and Confidential
15
Prefer First
Result: the Prefer First model
attributed 20% more value to
Facebook than the LastAd model.
| Kenshoo: Proprietary and Confidential
16
Prefer Last
Result: the Prefer Last model
attributed 12% more value to
Facebook than the LastAd model.
| Kenshoo: Proprietary and Confidential
17
U-Shaped
Result: the U-Shaped model attributed
15% more value to Facebook than the
LastAd model.
| Kenshoo: Proprietary and Confidential
18
Josh.Dreller@Kenshoo.com

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