This document provides advice for job seekers on using the internet to their advantage when job hunting after college. It recommends building a personal brand online through blogging and social media to showcase knowledge and skills. It also stresses the importance of networking through sites like Meetup, Twitter, and Quora to build relationships and find opportunities at companies before formally applying. Researching companies online and tailoring applications is also advised. The overall message is that a degree alone is not enough and job hunters must proactively promote themselves.

1. Getting a Job in 2016: Using the Internet to
Your Advantage
By Kenny Soto

2. What Happens
After College?
Go for another degree.
Take a break and travel.
Go job hunting.

3. What steps are taking to secure your future?
A degree is not going to guarantee you anything.
Don’t expect for employers to accept your application just because you’re a
graduate.
It’s not who you know but, who knows you!

4. 40%
What we make up in the population of unemployment in the USA in 2015.*
*http://www.newsweek.com/2015/06/05/millennial-college-graduates-young-educated-jobless-335821.html

5. Things to do
now
Build a Personal Brand
Networking
Industry Research
Interviewing for Information
Tools/Resources

6. Personal Brand > Resume
What’s the first thing a
hiring manager does
when your resume gets
on their desk?
They:

7. What happens next?
Photos
Past Work Experience
Social Media News
What do they see???
You want to see
who you are and
why they should
care about you!

10. All you need is these two things...

11. If you really want to
have people know
who are you need to
share with them your
knowledge. Show
them that you can be
an asset to the
company!
What are the
benefits?

12. Research Companies Online
Doing the extra work matters!
There is no way out of doing the actual work to learn about your company.
You need to be doing your homework about your key targets every week.
The best companies are writing/making content on a weekly basis that you
should read and engage with.

13. Networking: Getting Hired Before The
Interview
MeetUp and Twitter are
your number one tools for
meeting new people.
You can get hired before
even applying if you
actually build relationships.

14. Interviewing For Information
When cold messaging or emailing key people in your industry (never target HR)
you can be successful by simply: asking for advice.
The added bonus about your blog is that you can use it as a tool to ask for a 15
minute conversation over some coffee by letting them know you’ll be using the
interview for your content!
After you interview...ask them, “do you know anyone else who is an expert in
[field you want to enter] who might also be willing to talk to me about this?”

15. Quora & Twitter
You can interview for information using both Twitter and Quora.

19. Places to go to
showcase YOU!
AngelList
GlassDoor
TopResume.com*

20. Get Started Now

21. December
Start repurposing your
homework/essays to
make content and
begin sharing!
Jan-Feb
Follow 100-200
industry professionals
in target companies.
Mar-May
Prepare questions for
your blog before you
do your interviews.
June
Send in your
applications.
July...
Send thanks to those
you networked with to
bring awareness to
your application.

22. Recap
Use WordPress or SquareSpace for your personal brand.
Medium.com & Linkedin.com as a website subsistute.
Meetup.com can kickstart your networking schedule to get hired before the interview.
Use Twitter & Quora to speak directly with industry professionals who can help you navigate and find
open positions not being advertised (and help you build content at the same time).

23. Thank you
To learn more about personal branding and new job hunting skills visit:
www.KennySoto.com