1. PERSONAL BRAND EXPLORATION
Kenny Edmund
Project & Portfolio I: Week 1
May 7, 2023

2. I was born and raised in Miami, Florida; a city
well-known for being the melting pot of diverse
culture, art and entertainment. Growing up with
an African and Caribbean background, from
both parents respectively, I was already
exposed to music of different genres as a child. I
also developed an interest in animated films, TV
shows and trivia. Some years later in my teens, I
became fascinated with Hip-Hop culture and
fashion. Watching my favorite artists transition
into moguls, while displaying the effects of
“being your own boss” is what eventually caught
my eye as I got older. Therefore, I created an
LLC showcasing my creativity—that being of
music and fashion—with goals of obtaining and
growing a successful brand.
IDENTITY

3. PROFESSION
Potential Job Titles:
• Entertainment Specialist
• Talent Agent
• Events Manager
BRAND ARCHETYPE - As a
Creator, my brand archetype, I am
considered inventive, unique and
imaginative. I want to make my
mark in this world and inspire others
through expressing my art and
creativity.
Chief Executive for Entertainment

4. Marketers and Creators
TARGET AUDIENCE
FIRST LAST NAME
Outreach Plan:
• Explain one task you will complete to prepare for initial
contact with this person.
• Explain one method or mode of communication you will
use to make your initial contact with this person.
• Explain one manner and timeframe in which you will
follow up with this person.
PROFILE
PICTURE
[TITLE] at [COMPANY]
FIRST LAST NAME
Outreach Plan:
• Explain one task you will complete to prepare for initial
contact with this person.
• Explain one method or mode of communication you will
use to make your initial contact with this person.
• Explain one manner and timeframe in which you will
follow up with this person.
PROFILE
PICTURE
[TITLE] at [COMPANY]
FIRST LAST NAME
Outreach Plan:
• Explain one task you will complete to prepare for initial
contact with this person.
• Explain one method or mode of communication you will
use to make your initial contact with this person.
• Explain one manner and timeframe in which you will
follow up with this person.
PROFILE
PICTURE [TITLE] at [COMPANY]

5. GOALS
Short Term: (2025)
• Increasing my experience in entertainment by being
more involved in events, and interning at an event
company.
‣Posting more entries for my portfolio website
immediately after graduation in 2025.
Mid Term: (2030)
• Improving my social media occupancy and dispersing
services on all platforms.
‣Increasing my personal website visits and
LinkedIn connections by 15-20% by December
of 2030.
Long Term: (2037)
• Boosting my personal brand awareness, by hosting
entertainment events and shows.
‣Increasing traffic to my brand, and gaining
more customers by 20-25% by January or
2037 .

6. SKILLS ANALYSIS
Notable Skills & Current Proficiencies:
Notable Skills REQUIRED in TRADE & Current Proficiencies:
Microsoft Excel
SOFT
HARD
Novice / Adept / Expert
Adobe Photoshop Novice / Adept / Expert
Communication Novice / Adept / Expert
Leadership Novice / Adept / Expert
Management
SOFT
HARD
Novice / Adept / Expert
Marketing Novice / Adept / Expert
Communication Novice / Adept / Expert
Cooperation Novice / Adept / Expert

7. I help creators share their stories by
expressing themselves through their art.
PROMISE

8. CREDENTIALS
Work Experience:
• Assisting with preparing for an event at
the Trap Music Museum in Atlanta,
Georgia.
Education:
• Entertainment Business, B.S., Full Sail University, 2025.
Leadership Roles:
• Transportation Lead position at the
AdventHealth East Orlando campus.

9. COMPETITION
FIRST LAST NAME
Industry Experience:
• Industry experience goes here
Education:
• Education experience goes here
Leadership Experience:
• Leadership experience goes here
• Leadership experience goes here
Skills and Proficiencies:
• Skill 1 Goes Here - X endorsements
• Skill 2 Goes Here - X endorsements
• Skill 3 Goes Here - X endorsements
Kenny Edmund
Overall Online Presence:
• How many connections?, banner image customized?,
professionalism of headshot?, how detailed is the
profile?, published articles?, active on other social
media?, is their LinkedIn URL customized?
• Grade: Poor, Average, or Superior?, XX out of 100
HEADSHOT
Industry Experience:
• Part of Trap Music Museum in Atlanta,
Georgia
Education:
• Business Entertainment Bachelor Degree
Leadership Experience:
• Transportation Lead Position
Skills and Proficiencies:
• Communication
• Leadership
• Marketing
Overall Online Presence:
• No connections
• Banner not customized
• No professional headshot image
• No detailed profile or published articles
• Active on other social media is
• LinkedIn URL customized
• Grade: Poor, 30 out of 100

10. COMPETITION
FIRST LAST NAME
Noteworthy Experience:
• Noteworthy experience goes here
• Noteworthy experience goes here
Kenny Edmund
HEADSHOT
Industry Experience:
• Industry experience goes here
Education:
• Education experience goes here
Skills and Proficiencies:
• Skill 1 Goes Here - X endorsements
• Skill 2 Goes Here - X endorsements
• Skill 3 Goes Here - X endorsements
Overall Online Presence:
• How many connections?, banner image customized?,
professionalism of headshot?, how detailed is the
profile?, published articles?, active on other social
media?, is their LinkedIn URL customized?
• Grade: Poor, Average, or Superior?, XX out of 100
Industry Experience:
• Part of Trap Music Museum in Atlanta,
Georgia
Education:
• Business Entertainment Bachelor Degree
Leadership Experience:
• Transportation Lead Position
Skills and Proficiencies:
• Communication
• Leadership
• Marketing
Overall Online Presence:
• No connections
• Banner not customized
• No professional headshot image
• No detailed profile or published articles
• Active on other social media is
• LinkedIn URL customized
• Grade: Poor, 30 out of 100

11. BRAND POSITION
For all creators who not only want to make a
difference in the world, but also matter and
deserve to be seen.
“KENNY EDMUND”

12. NETWORKING &
MARKETING
Industry Events & Organizations
• Essence Music Festival
‣ July 4-8, 2024; New Orleans, LA
• Rolling Loud
‣ March 1-3, 2024; Los Angeles, CA
• Sundance Film Festival
‣ January 18-24, 2024; Park City, UT
Digital Marketing
• Primary Content: The type of content I will create and publish
online is a collage of highlights of music performances, as well
as fashion shows per time slot. I will also include an audio
version as if in the form of a podcast. content in a form of
podcasting. These different types of content will coincide with
my brand archetype as a creator.
• Primary Tools: Social networks I will utilize to promote my
content on a daily basis are Instagram, TikTok, and Twitter.
• Website: I will continuously have my digital portfolio updated
and posted on all social media platforms, making it easier for
me to connect with my audience.

13. PROFESSIONAL DEVELOPMENT
Mentor
• A mentor I would prefer is someone who not only has a
strong entertainment background, but someone who is
well-rounded and level headed. As I embark on my
career path, I want someone who is willing to allow me
to make my mistakes and learn and grow (Dec 2025).
Formal Education
• Entertainment Business Bachelor Degree
Technical Skills
• Business Management, January 2023
• Data Analysis and Reporting, February 2023
• Business Law, April 2023
Soft Skills
• Creative Presentation, October 2022
• Business in Entertainment & Media, November 2022
• Introduction to Marketing, January 2023

14. Kenny Edmund
You know how they say that fashion can affect the psychology of younger
generations? Well, what I do is sell merchandise which can be affordable
and accessible to all audiences, where no one feels excluded or as if the
merchandise is out of reach. In fact, my website contains Afterpay, a digital
platform offered to online shoppers allowing them to delay payments on
purchases.

15. REFERENCES
Putnam, K. (2023). Brand Archetype Inspiration Kit. Creator
Brand Archetype.
https://kayeputnam.com/wp-content/uploads/2018/01/Creator-
Inspiration-Kit-
2018.pdf?vgo_ee=U5%2FlKPrfC9n3571vD5ASRQoGPMav7n
Dfkerbffa1sfujFDNIzA%3D%3D%3AApVDAXsc0jI17S2xAWDE
EITjQG357%2Bud
(2023, May 16). Agents and Business Managers of Artists,
Performers, and Athletes. O*NET OnLine.
https://www.onetonline.org/link/summary/13-1011.00
(2023, May 16). Entertainment and Recreation Managers,
Except Gambling. O*NET OnLine.
https://www.onetonline.org/link/summary/11-9072.00
(2023). AdventHealth.
https://jobs.adventhealth.com/jobs/?q=transporter&r=25&page
=1&sort=relevance
(2023). Trap Music Museum.
https://trapmusicmuseum.com/
(2023). Entertainment Business Bachelor of Science. Full Sail
University.
https://catalog.fullsail.edu/degrees/business/bachelor-of-
science/entertainment-business-bachelor-of-science-online
(2023). Essence Festival of Culture. Essence.
https://www.essence.com/essencefestival2023/
(2023). Rolling Loud California. Rolling Loud.
https://www.rollingloud.com/california-homepage
(2023). Explore the 2023 Program. Sundance Film Festival.
https://festival.sundance.org/program/schedule/
(2023). Afterpay.
https://www.afterpay.com/en-US