WH BLACK - PRESENTATION KONTOR BUSINESS SUPPORT 407-283-7334 * Orlando, Florida

1. GETTING THE MOST FROM YOUR ONLINE MARKETING DOLLARS Proposal for W.H. BLACK & COMPANY KONTOR Business Support 407-283-7334 * Orlando, Florida

2. WHAT IS AN INTERNET PRESENCE? Advanced IP Goals KONTOR Business Support 407-283-7334 * Orlando, Florida An Internet Presence can be described as the totality on an individual’s or company’s existence of the Internet; be it via their website, 3 rd party listings or profiles, links, advertisements, email, etc.

6. CREATE RAVING FANS – BE ACCESSIBLE AND EASY TO FIND KONTOR Business Support 407-283-7334 * Orlando, Florida

7. YOUR WEBSITE KONTOR Business Support 407-283-7334 * Orlando, Florida The most important component of a company’s Internet presence is your company’s website ! Typically, a company’s website is the final destination for potential buyers so it should be designed based on “converting” the visitor, whether the end goal is a lead, a sale, a partner, or a “fan.”

11. WE CAN FIX THAT! CREATE A COMPELLING LANDING PAGE KONTOR Business Support 407-283-7334 * Orlando, Florida A landing page is more than just a pretty face. The 3 qualities of a good landing page are: 1) A call to action . It’s telling the visitor what to do now that they’re on the site – such as Get a Free Quote, Call Us Today , and the Send Us a Message button. 2) It contains an analytic code that tracks where the visitor came from (in this case, Google Analytics) 3) It contains navigation to other areas on the website where the visitor can get answers to their questions

12. INTERNET PRESENCE SECRET WEAPON EXACT-MATCH DOMAINS KONTOR Business Support 407-283-7334 * Orlando, Florida “ Exact-match domains” contain exact phrases that searchers would use to find your products online. For instance, when someone searches for life insurance they may search: Life Insurance on Google. An example of an exact match domain would be http://www.lifeinsurance.com . Obviously LifeInsurance.com probably isn’t available but the more specific we get the more likely we will find one that is available. Since the domain matches so closely with the search query the search engines will give us a really high relevancy score right off the bat.

13. INTERNET PRESENCE SECRET WEAPON EXACT-MATCH DOMAINS KONTOR Business Support 407-283-7334 * Orlando, Florida Exact-match domain sites are similar to your main site but have different content and are built to be indexed by the search engines based on the very specific yet popular search queries that we have targeted. .

16. SEO STRATEGIES KEYWORDING & BACKLINKING KONTOR Business Support 407-283-7334 * Orlando, Florida Part of site optimization involves a keyword study of what words and phrases a prospect may be entering into Google. Those keywords are carefully woven into your site content and are picked up by Google’s algorithms. Kontor will then submit a link of your optimized website to search engines and industry-related partner sites and business directories. These sites and directories are not just an end unto themselves, but also create backlinking which helps increase your Google page rank based on the amount of sites it is linked with.

17. SEO STRATEGIES SITE CODING AND CONTENT KONTOR Business Support 407-283-7334 * Orlando, Florida Along with creating robust and keyworded content, Kontor will update your main website’s html coding to be in compliance with Google’s standards and allow for greater optimization. Kontor will also perform external site optimization to the greatest extent possible. The Internet is ever-changing so content, keywords and backlinking need to be refreshed periodically.

19. PAID SEARCH STRATEGIES KONTOR Business Support 407-283-7334 * Orlando, Florida KONTOR Business Support 407-283-7334 * Orlando, Florida Google AdWords can supplement organic search. AdWords are the 4-line “classified” style ads that run down the right hand side of the page, and sometimes along the top. Relevant 3 rd party sites, Facebook and LinkedIn also offer click-through banner advertising that can get your message in front of literally millions. Premium LinkedIn advertising can reach every CPA in the country for as little as $20,000.

20. PAID SEARCH STRATEGIES KONTOR Business Support 407-283-7334 * Orlando, Florida KONTOR Business Support 407-283-7334 * Orlando, Florida Google Analytics is easily the most used resource for website statistics, estimated to be in use in about half of the 1,000,000 most popular sites. It can track traffic from all referring sites including search engines, banner ads, PPC networks and email marketing. Google Analytics can be used to both measure progress and give data that can be used to improve results. It can also be used to drill down on results on specific website and landing pages.

21. PAID SEARCH STRATEGIES Email Marketing KONTOR Business Support 407-283-7334 * Orlando, Florida Email marketing is called the new word-of-mouth . Permission-based email marketing is growing in popularity. Consumers subscribe to blogs, newsletters, and other information sources on a regular basis as long as they feel their email will be kept private. However, some of the challenges of email marketing that Kontor can help with are maintaining your opt-in list, administering the double-opt-in message, getting your message around the spam filters and firewalls, and having emails that are optimized for delivery to various providers and cell phones.

22. CRM AND DRIP MARKETING STRATEGIES KONTOR Business Support 407-283-7334 * Orlando, Florida KONTOR Business Support 407-283-7334 * Orlando, Florida When Kontor creates your website for you, we will put in a mechanism for requesting the visitor’s email address. Drip Marketing is the process of harvesting the emails in your CRM (customer relationship management software) and putting them to work for you with timely email messages to keep you on the top of the prospect’s mind. The CRM can also be used for other purposes, such as telemarketing.

29. CUSTOM STRATEGIES To Accomplish Both Basic and Advanced IP Goals KONTOR Business Support 407-283-7334 * Orlando, Florida Based on 6 months / 24 weeks 16 hours Drip Marketing Program, CRM & Analytics Integration 120 hours Professionally Written Blogs & Content Aggregation 24 hours Google AdWords Campaign 4 hours (1 Time Fee – Fix it & Forget it!) Facebook Fan Page & Profile Creation & Contact Addition 20 hours LinkedIn Nationwide CPA Targeted Plan ($20k Ad Spend) 4 hours LinkedIn Profile Creation, Contact Addition & Group Activity 102 hours (1 Time Fee – Fix it & Forget it!) Exact-Match Domains for 412 Plans & Related Search Queries 60 hours (Videos Created & Posted) YouTube Channel About 412 Plans 12 hours (1 Time Fee – Fix it & Forget it!) Expansive Internet Presence Creation, 3 rd Party Websites 50 hours (1 Time Fee – Fix it & Forget it!) New Website, Fully Optimized

31. CUSTOM STRATEGIES To Accomplish Both Basic and Advanced IP Goals KONTOR Business Support 407-283-7334 * Orlando, Florida Having Kontor’s Internet Marketing Team by your side is like having an entire Fortune 500 marketing division at your finger tips. We reduce costs by delegating the specific tasks outlined within your marketing plan to our in-house experts who specialize in those fields. Not only will the final product be amazing but it will also be accomplished with ultra-efficiency! We don’t employ one person to wear 50 different hats – we have 50 experts making sure that everything Kontor touches turns to gold!

33. KONTOR Business Support KONTOR Business Support 407-283-7334 * Orlando, Florida OUR METHODS. YOUR MESSAGE.