1. Kelsy Saulsbury
@KelsySaulsbury
FROM SELFIES TO INSIGHT

2. Photos Allow for Richer Storytelling

3. Verifiable –
Shows
it really
happened!
I was
there!

4. Photos Give
Context,
Show
Surroundings

5. The use of photos in research is not new

6. Observation is a classic research technique

7. Diaries and Ethnographies often include Photos

8. Photos show the Moment of Truth at home

9. the Moment of Truth at shelf

10. What has changed is …

11. Ability for
people to
easily
take
photos

12. and share them

13. Consider more ways to use
photos for gaining insights

14. Add photo response questions to surveys –
great for mobile surveys

15. Online Qualitative Platforms often
include photos and videos already

16. Use Instagram tools to analyze consumer
posted images
Many free tools are available
and a good place to start

17. #Hashtag search for
brands and topics of
interest

18. Analysis of large numbers of
photos can be challenging

19. AI ability to classify and analyze
photos is rapidly advancing
Landscape People Birds

20. Logos
&
Brands
Facial Recognition
Emotion

21. KELSY SAULSBURY
@KELSYSAULSBURY
Adapted from Kelsy’s presentations at 2015 and 2016 IIeX-NA in Atlanta, GA