Providing a memorable user experience demands skill, consistency, an attentive interest in the end user, and often a large dose of creative ingenuity to pull it all off. Creativity fuels innovation, solves complex problems, and can help our jobs feel less like work. By ignoring boundaries the creative mind leaves restraint behind and finds new and important ways to accomplish goals – all for the alleged benefit of the user. When we’re all so busy making things better, who has time for things like ethical considerations? Ethics, however, serve an important purpose by providing a critical framework for successful group interactions. In the field of UX our impact on the world is growing ever larger and as it does our actions have further reaching consequences. Can you apply good ethical practices without compromising your creative intent? You can. Let’s start by doing better.

1. Kelly MoranBig Design
Sept. 21, 2018
@Kel_Moran

2. 2016
Zzzzz…

4. …
…
a set of studies,a set of studies,
— https://hbr.org/2015/11/why-creative-people-are-more-likely-to-be-dishonest
@Kel_Moran

5. …
…
— https://hbr.org/2015/11/why-creative-people-are-more-likely-to-be-dishonest
@Kel_Moran

6. @Kel_Moran

7. @Kel_Moran

8. Kelly Moran
PRINCIPAL EXPERIENCE RESEARCHER
@Kel_Moran

9. QUESTION:
When you're
working in a
creative capacity,
do ethics ever get
in the way?
@Kel_Moran

10. QUESTION:
Are they ever
not relevant?
@Kel_Moran

11. REAL-LIFE
SCENARIOS
@Kel_Moran

12. QUESTION:
Are ethics and
creativity in
conflict?
@Kel_Moran

13. QUESTION:
What is creativity?
@Kel_Moran

14. (Gosh, thank you LifeHack.org)
@Kel_Moran

15. @Kel_Moran

16. @Kel_Moran

17. QUESTION:
What are ethics?
@Kel_Moran

18. - Internet Encyclopedia of Philosophy
@Kel_Moran

19. They’re more what you’d call
guidelines.
@Kel_Moran

21. There appears to be some tension, in
that creativity eschews the traditional
and upholds the innovative, while
ethics, often, leans toward something
we might describe as established; set.
@Kel_Moran

22. Creativity is also often a disruptor,
while ethics are an upholder - so to
have the perfect forms of each in one
person without conflict would seem
impossible.
@Kel_Moran

23. QUESTION:
Are creativity and
ethics in perpetual
conflict?
@Kel_Moran

24. Better
@Kel_Moran

25. @Kel_Moran

26. Create something Create change
Create a difference Have an impact

27. Create change
Create a difference Have an impact

28. Create a difference Have an impact

29. Have an impact

31. …to make the world
gentler, more
beautiful, or more
thoughtful.
@Kel_Moran

32. Better
@Kel_Moran

33. QUESTION:
What responsibility
does creativity
have to the matter
of ethics?
@Kel_Moran

34. @Kel_Moran

35. “The production of art, its role in public conversation,
its preservation, and its presentation, all
provoke us to confront ethical challenges…”
“We are committed to inspiring innovative thought
by using creative expression to elevate moral discourse;
bringing together communities
while prompting ethical dialogue between students, artists,
scholars, and the general public.”
— Emory University Center for Ethics as part of their Ethics & the Arts Initiative.
@Kel_Moran

36. …
— https://hbr.org/2015/11/why-creative-people-are-more-likely-to-be-dishonest
@Kel_Moran

37. @Kel_Moran

38. I’m betting on you.Better
@Kel_Moran

39. My thanks to Daniel Sanchez for his
detailed attention to this slide deck

40. @Kel_Moran

42. @Kel_Moran
QUESTION:
Why do we care
about ethics
NOW?

43. @Kel_Moran

44. @Kel_Moran

45. @Kel_Moran
“Is it ethical to…”“Is it ethical to…”
@Kel_Moran

46. “The more you talk, the more you get heard,
and the more you get heard, the more
influence you have. Agency grows the more
you exercise it.” - Alan Cooper

47. Starting
small and
building
strength.

48. @Kel_Moran
QUESTION:
Mmm kay.
How?

49. Technical Debt:
@Kel_Moran
reflects the implied cost of additional
rework caused by choosing an easy
solution now instead of using a better
approach that would take longer.
-Wikipedia

50. Technical Debt:
@Kel_Moran
…easy to implement in the short run
-Techopedia

51. Technical Debt:
@Kel_Moran
…with the purpose of achieving rapid
gains
-Free Code Camp

52. Ethical Debt:
@Kel_Moran
the cost incurred by society from
choosing an easy solution now, in the
short run, with the purpose of
achieving rapid gains.
See the really great talk “A Young Profession Coping with Ethical Debt,”
by Theo Schlossnagle at QCon, March 28, 2018.
#ethicaldebt

53. Ethical Debt:
@Kel_Moran
ethicalos.org

54. …to make the world
gentler, more
beautiful, or more
thoughtful.
@Kel_Moran

55. Let’s
do
Better
@Kel_Moran

56. Kelly MoranBig Design
Sept. 21, 2018
@Kel_Moran