Presented by Kelly McGillivray at the Strategy Institute\'s 4th Annual "Building Your Digital Signage Business" Summit, Chicago, November 20, 2008

1. Good RESEARCH tells a STORY Kelly McGillivray Peoplecount

2. Are you SELLING what Media Buyers are BUYING?

4. So is EVERYBODY else

5. So, what ARE Media Buyers really BUYING?

6. You want to be SELLING what Media Buyers are BUYING! And what is that?

7. Accountability

8. RESULTS for my client? PROVE it!

9. What they are really saying… “Don’t make me REGRET this.”

10. Credibility

11. Why should I spend my client’s MONEY on you?

12. What they are really saying… “Why should I risk my REPUTATION on you?”

13. Differentiation

14. Media Planners Think “TV” 2007 Ad Spend – OAAA

15. Accountability + Credibility + Differentiation = YOUR STORY

16. Your STORY is in the NUMBERS

17. Metrics Gold Nuggets Compelling Story Research

18. Highest TRAFFIC Observed by Peoplecount (1,000s per week)

20. Typical DWELL TIMES Observed by Peoplecount (minutes)

22. NOTICE Rates Observed by Peoplecount (Aided + Unaided)

24. Imagine telling your STORY

27. “ Thank you.” Kelly McGillivray President & Chief Methodologist [email_address]