2. Agenda
• Why FundHub was Started
• Fundraising 411
• Getting the Word Out
• Sales Team
• Website Demo
• Vendor Selection
• Next Steps
3. Why FundHub Was Started
• Fundraising Channel was desperate
for exciting product and better
technology
• Our industry was in need of new
channels of opportunity
– Independent retailer growth had slowed
• Perfect Marriage!
4. Fundraising 411
o Schools/youth groups raise $4 billion annually through
sales of consumer products.
o Millions of parents and youth participate in product
fundraising programs each year.
o 75% of people in U.S. and 8 of 10 parents purchase
fundraising products each year.
o September represents 80% of overall business
o Wellness initiatives are preventing many schools from
selling food products - creating additional opportunities for
gift vendors
5. Recommendation from
The National Alliance for
Nutrition and Activity
“To support children's health and school nutrition-education
efforts, school fundraising activities will not involve food or
will use only foods that meet the above nutrition and portion
size standards for foods and beverages sold individually”
New York City Dept of Health
and Mental Hygiene
“We aim to help schools find fundraising options that
meet their needs and support the health of children and
adults in their communities.”
6. Opportunity in the
School Fundraising Channel
o National Public Schools – 98,000
o Private Schools – 30,000
o Avg. Number of Target Organizations
per school – 10
o Total target Organizations – 1,280,000
7. Fundraising:
Recession-Proof
for Home and Gift!
When economy is struggling,
budget cut-backs on school
programs make fundraising
even more necessary!
18. What Makes FundHub Different?
• Better Product
• Secure, Interactive Website
• Educational Aspect
• Exclusivity
19. Vendor Selection
o Targeting leading vendors in gift, home
& apparel industries
o True partners in the process
o Brand awareness at consumer level
o Ability to support model operationally
20. Exclusive to 12 Vendors
o 5 slots available in early 2012
o 3 slots in late 2012
o 4 slots in early 2013
o Current Vendors Include:
o Boston International, Mud Pie,
Wellspring, Faber Castell, and
Bridgewater Candle
21. Vendor Obligations
o $25K one-time start-up fee
o 15% Commission
o Sampling of product provided at
no charge to territory reps
o Catalog created, printed and
provided to reps/schools
o Trade Show fees
22. Next Steps
o Give Verbal Confirmation of
participation
o Sign Contract
o Press Release
o Create catalog for fall
campaigns
