1. SUMMIT V
BEST PRACTICES
866.396.7050
Experience real Case Studies
that can help your dealership
LEADERSHIP • INTERNET • CRM • MARKETING • BDC • SALES immediately.
Tuesday and Wednesday,
November 7th and 8th
2006, at the Venetian
Resort and Hotel, Las
Vegas, NV.
Dean Evans David Kain David Chip Perry Ralph Paglia Dale Pollak Phil Sura
Vice President, Field President, Kain Automotive Thomas CEO and President, CRM/eBusiness Director,
Courtesy Chevrolet
Co-founder and Chairman, VP of Automotive Division, Dealers & Managers Only!
Marketing, The Cobalt Inc. Internet & BDC Training Owner, Subaru of Dallas AutoTrader.com mPower Auto UnityWorks Media
Group Specialist Case Study: How Courtesy
You will learn: You will learn:
Case Study: How I lowered
my advertising expense and
Internet Advertising Best
Practices
Chevrolet’s business and
CRM teams grew to over
Gamble in Vegas, don’t
gamble with your used car
You will learn:
- About the repositioning of
Two days of intense
- Internet Marketing that
generates high-quality leads
- Mapping out the best
Internet sales process
increased my market share
You will learn:
400 vehicle sales per month
You will learn:
inventory automotive advertising
- How the traditional 50 year
learning. Dramatically
- Maximizing lead
generation from your Web
- E-mail templates for the
best short and long-term
You will learn:
- About ‘Mooch Marketing’
- How AutoTrader.com’s top
performing dealers get their
- How to grow your CRM
and Internet teams
You will learn:
- How to improve your
approach to advertising is
changing, and where it is improve your results.
site communication - Ways to advertise for free outstanding results - What to measure, and used vehicle volume, gross heading
- Maximizing third-party - Phone script elements that -Low-cost marketing ideas - Take home examples of how to collect the data... and age - How video content makes
automotive sites
- Metrics that matter: Focus
turn leads into appointments
- Recruiting, hiring and
that get noticed
- How to run events that get
effective merchandising you
can put to
Performance metrics that
matter
- How to improve everyday
decisions that affect your
it easier for the Internet team
to “harvest Web site leads”
Limited Seats,
on return on investment compensating for results you noticed
- How to generate car
immediate use
- Create a true CRM Profit
Center
- Manage your own SEM
volume, gross and age
- How to understand the
- The opportunities available
with video streaming
Register Today! Wow! I was hoping to gain at least five new ideas to take our Internet sales to the next level. I had more
reviews in your local paper and online ad campaigns changes responsible for than five the very first day.
- Use your BDC as a safety profit margin pressures
net for the Internet sales
team
Case studies from The thing I liked best was the people. The sharing of information during breakfast and lunch was just
as helpful as the quality presentations. Great people who work hard and play hard...after all it was Las
successful dealerships Vegas. I enjoyed the casual and professional environment and the opportunity to visit with 15 vendors in
between speakers.
across the country. “What happens in Vegas goes back to Texas.” I met with my Internet team of 10 professionals and started
to implement ideas on Saturday afternoon.
This was my first Summit and I hope I can come again in November!
Classroom style seating Great Show....Fabulous Ideas!!! Thanks.
only $595. Special Joe Healy, Internet Director at Lawrence Marshall Dealerships 979-826-7103
Venetian room rates for
Sean Roy Reutter Scott Joseph Mark Tewart Tony Rimas Mike Parsons Robert Basha $209 per night, while
Wolfington
Owner, BZResults.com
Sheehy Auto Stores President & CEO,
J&L Marketing, Inc.
President, Tewart
Enterprises
Red McCombs Director of eCommerce,
Asbury Automotive Group,
Co-founder,
Auction123, Inc.
they last.
Case Study: Sheehy.com Case Study: Grow your Southest Region
Case Study: New You will learn: Case Study: How
Case Study: How to use increases leads from 400 Internet department through Speakers and times subject to change
marketing strategy focuses - How to engage customers
- 2400 per month Auction123 rolled out a
BDC/Internet departments on steady long term growth. intelligently while learning a defined process, efficient Growing your sales or
how traditional “meet and new thinking in Internet
to sell 100 - 500 extra cars Dealership’s market share staffing, and strategic yourself: Understanding the
You will learn: greet” strategies can management and re-
a month. increases from 8% to 32% advertising “why” is more important than
- How to increase leads reduce sales marketing. Streamline your
and grows net profits from the “how.”
and sales volume without - How to increase inventory, 3rd party lead
You will learn: $170,000 to over 2.2 million You will learn:
professionalism, write-ups generating sites, eBay,
- How to set up a successful increasing lead expense - How to structure and staff
in just two years and sales by eliminating
BDC/Internet department - Improve sales and reduced and your Web site into one
“Deal Killer” questions low volume or high volume
- Use the Web to promote cost per sale at the same time You will learn: - How to define and management solution
dealership locations
all your profit centers - Improve profitability by - A growth strategy to grow implement 5 universal laws - Create a process to support
- Use the Web to drive improving the quality of leads your profit a minimum of that increase sales You will learn:
your customers and staff
through your own site 33% per year - How to improve gross - How to simplify all of
showroom & phone traffic efficiently
- Increase closing ratios and - New promotions strategy profits by implementing your Internet re-marketing
- Sell old stock, vehicles & - Increase ROI through
better proposals
parts inventory average gross profit with using personalized Web outlets into one Web based
- How to reduce customer inventory selection and lead
- Use e-mail marketing to profit improvement pages and direct mail management software
conflict and increase sales allocation
drive more traffic for zero - Sell old stock units via - How to increase your floor and gross profit through - Maximizing eBay Motors’
- Streamline online
cost the Web traffic during your slowest better handling of price, potential with a seamless
advertising to maximize Web
days of the week payment and negative equity solution
objections site conversion
- A new outlook on marketing
your vehicles online
Call today to register. Seating is limited. toll free: 866.396.7050 web: www.autosuccessonline.com

2. SUMMIT V
BEST PRACTICES
LEADERSHIP • INTERNET • CRM • MARKETING • BDC • SALES
Tuesday and Wednesday, The AutoSuccess Best Practices Summit V tickets are now available. To
register, please fill out completely the following information and fax toll free,
November 7th and 8th 866.665.7936. If you would wish to pay by check, please mail this form and
2006, at the Venetian Resort check to: AutoSuccess Magazine, 3411 Pinnacle Gardens Drive, Louisville,
Kentucky 40245.
and Hotel, Las Vegas, NV.
Please Print.
Dealers & Managers Only! Name: _______________________________________________________
Two days of intense Title: _______________________________________________________
learning. Dramatically Dealership: ___________________________________________________
improve your results. Address: _____________________________________________________
Limited Seats, City/State: ____________________________________________________
Register Today! Phone: _______________________________________________________
Fax: _________________________________________________________
Case studies from successful
dealerships across the Email: _______________________________________________________
country. Number of Attendees: ___________________________________________
Classroom styles seating Names of Attendees: ____________________________________________
only $595. Special Venetian _____________________________________________________________
room rates for $209 per _____________________________________________________________
night.
How did you hear about the Summit? _______________________________
Speakers and times subject to change
Are you a paid subscriber to AutoSuccess Magazine? Yes No
Have you attended a Best Practices Summit before? Yes No
If yes, which one(s) have you attended: _____________________________
Method of payment: MC Visa Amex Check
Card Number: _________________________________________________
EXP Date: ____________________________________________________
Call today to register. Seating is limited. toll free: 866.396.7050 web: www.autosuccessonline.com