I choose Conscious marketing as a topic of my slides to show off my entry level market skills.

1. Conscious Marketing
Slide Show presentation by: Kelli Cooke

2. What is Conscious Marketing?
Conscious marketing is a style of marketing that highlights the needs and desires of customers
as a top priority. It puts the customer and stakeholder first, while using active engagement to
help customers make buying decisions that will have the best impact on their lives. Unlike
traditional marketing that prioritizes revenue and sales as a top indicator of success regardless
of how purchases impact the customer, conscious marketing empowers the customer to make
the best purchasing decision for their well-being and lifestyle.
Conscious marketing aims to align marketing and sales efforts with a company's mission and
the core values of its consumers. As well as their duty to not only economics and legal duties but
responsibilities to society. It ensures that the “Triple Bottom Line” can be met and helps a firm
grow.

3. Integrating Conscious Marketing
An important step when setting up conscious marketing is integrating it through
the entirety of a firm or business, not just the corporate CEO’s must practice
conscious marketing but the whole firm in itself. To do this thoroughly,
conscious marketing must be incorporated into each step of the marketing plan.
From the planning phase to the control phase. So as to ensure a strong standing
with conscious marketing all throughout the firm. From leadership to the
company's culture.

4. Who is affected by Conscious Marketing
When choosing certain ways to integrate conscious marketing, a firm must
realize all the stakeholders that will be affected. Employees and their families, as
well as customers, the marketplace and society can all be affected by a firm's
decisions on conscious marketing. So when adding conscious marketing into a
new marketing plan firm’s should take into account what and who they are
affecting, and how these changed stakeholders circumstances will affect the
company.

5. Social Responsibility
Social responsibility not in direct terms of business is the means of achieving
sustainability. It means making key social responsibility principles, such as
accountability and transparency, a priority in an organization. Which can help
ensure the long-term viability and success of any organization or system. This
directly correlates to business especially with the recently trend of sustainability
and clarity that has come about in today’s consumers.

6. Corporate Social Responsibility
Corporate Social Responsibility or CSR focuses on the head directors of
businesses, such as CEO’s and managers. These roles have greater impacts on
the firm or company, where as an individual employee making socially
responsible decisions has a good outcome, that outcome just isn't as great as
the decisions made by corporate. This highlights the idea that social
responsibility must start from the top leadership of a firm and should be
integrated into each step of a marketing plan.

7. Ethical and Unethical decisions
Ethical decision-making is based on core character values like trustworthiness,
respect, responsibility, fairness, caring, and good citizenship. Ethical decisions
generate ethical behaviors and provide a foundation for good business
practices.
Acting ethically is the right thing to do, but it's not always easy. Often,
conforming to a high standard of conduct is not about clear-cut right and wrong
decisions, but choosing the right way can result in a higher profit than acting
unethically, especially in business.Some decisions require that you prioritize and
choose between competing ethical values and principles.

8. Marketing Ethics
Marketing ethics are very similar to real life ethics, it is the same concept of
choosing between right and wrong. By definition, business ethics are the moral
principles that act as guidelines for the way a business conducts itself and its
transactions. It is the same as using it in your personal life as it is for in a
business world, however in the business world the consequences can reach far
beyond you. This idea also goes along with social responsibility but, however, is
different..

9. Ethical Decision Making Process
Sometimes making ethical decisions especially in business can be hard, there
are specific steps you can go through to make sure you are making the best
ethically correct decisions! Which can be mean the success of a business
depending on the outcome.

10. Importances of Conscious Marketing
Overall conscious marketing can affect so many different aspects of a business.
It isn’t just factors for the leadership of firms but also important for every
stakeholder! It is becoming an important factor in our society to have ethics and
social responsibility be promoted and shown as well as having all around
transparency in a business. By using CSR,marketing ethics, considering
stakeholders and, using the triple bottom line, conscious marketing can have a
greater pay off than ever before thought.