Crack The Twitter Code

A FREE eBook by Keith Keller & Nicholla Henderson Hall
CRACK
THE
TWITTER
CODE
Promote Yourself & Your Products Using Twitter

TABLE OF CONTENTS
1. WHY TWITTER
2. LAYING THE FOUNDATION
3. GETTING STARTED ON TWITTER
(A 5 POINT PLAN)
4. GOING DEEPER
5. SCHEDULING YOUR TWEETS
6. GOING GLOBAL
7. TWITTER CHATS
8. SOCIAL MEDIA INFLUENCE
9. BRINGING IT ALL TOGETHER
10. WHAT NEXT?
www.Twitter.com/KeithKeller www.Twitter.com/NickH2

Keith Keller
The Global Twitter Marketing Specialist
Keith Keller is now well known internationally as;
"The Global Twitter Marketing Specialist"
He has appeared on numerous radio shows,
teleseminars, webinars & Google hangouts across
the US & Canada, UK & Europe, as well as
Australasia.
In addition, Keith offers "One On One" coaching
about Twitter Marketing to clients around the
world via SKYPE and now has an ever growing list
of Social Media training products available.

Nicholla Henderson Hall
Connecting Communities one person at a time.
Nicholla loves to meet people. She has been
raised as an expat since she was a baby, United
Arab Emirates. She uses her skills as a listener
and a questioner to create her podcast show and
help people with their own communities.
Podcast Show
www.thelearningcurvepodcast.com
(interviews and conversations)
#TheLearningCurvePodcast
#AbuDhabiChat
Her own personal website is in production. 

Free MP3 Series Available
www.SoundCloud.com/CrackTheTwitterCode

CHAPTER ONE
Why Twitter?

Why Twitter?
When there is so many others to choose from
• Twitter already has at least 6 “MAJOR” competitors
Facebook – Instagram – Pinterest – Google Plus – You Tube – LinkedIn
• The “GLOBAL” Numbers (645 Million Accounts Worldwide)
• 270 Million “ACTIVE” Users Every Month
• Twitter Is Not Facebook (or any of the others either)
• Twitter Is “The Information Network”

CHAPTER TWO
Laying
The
Foundations

Laying The Foundations
Getting Your Story Straight
• The importance of a “HOME BASE”
• The Importance of having a blog
Tumblr
Blogger
Wordpress (.org)
• The Importance of your “FREE TEASER”
www.twitter.com/keithKeller www.twitter.com/NickH2

CHAPTER THREE
Getting
Started

Getting Started
• Be a resource not a salesperson. Twitter is about sharing information and
resources NOT selling ‘stuff’. This may sound “Counter Intuitive” but it is
the essence of Social Media marketing.
• Write a strong bio that will inspire potential clients and joint venture
partners to follow you.
• Add a photo. There is significant evidence to prove that people who do
this get more followers and retweets.
• Remember the 80/20 Rule – It’s not all about you. 4 out of 5 tweets
should be of value to your followers and not sales related.
Only 1 out of every 5 tweets should be a sales related message.
• SHARE - SHARE – SHARE (This is Twitter101). Share great articles and
interact with your followers…this is the essence of how Twitter works.

CHAPTER FOUR
Going
Deeper

Going Deeper
Where The Rubber Hits The Road!!
• How do I get more followers?
“The best way to have friends is to be one”
• How to discover prominent people on Twitter and follow them
www.WeFollow.com
• How to measuring Your Tweet Reach
www.TweetReach.com

CHAPTER FIVE
Scheduling
Your
Tweets

Scheduling Your Tweets
POWER TIMES TO TWEET & COOL SITES TO TRY
(8am – 1pm – 4pm – 8pm)
www.BufferApp.com
www.HootSuite.com
www.Gremln.com
www.Tweriod.com

CHAPTER SIX
Going
Global

Going Global
(#) Hashtags
HASHTAGS (The Magic Ingredient On Twitter)
(1) POWER WORDS
#Business #Success #Inspiration (etc)
(2) CREATE YOUR OWN HASHTAG
#TheLearningCurvePodcast #OverwhelmMustStop
(3) TRENDING TOPICS

CHAPTER SEVEN
Twitter
Chats

Twitter Chats
www.TWUBS.com
(Branded Twitter Chats)
www.TweetChat.com
Real Time Twitter Chats (Tweet Chats)
www.TChat.io
(Super Fast Real Time Chatting)

CHAPTER EIGHT
Social
Media
Influence

Social Media Influence
….and the power of using “LISTS”
Measuring Your Social Media Influence With “KRED”
www.Kred.com
Organise your followers and friends with “LISTS”
Up To 1000 lists
Up To 5000 in each
Potentially up to “5 MILLION” contacts (Very Cool)
www.twitter.com/keithKeller www.twitter.com/NickH2

CHAPTER NINE
Bringing
It All
Together

Bringing It All Together
Twitter Marketing in 1 hour a day
(or every few days)
• Check who has followed and/or retweeted you - Thank them
and follow them back
(20 minutes per session – every day if possible )
• Take the time to follow some cool people with We Follow (etc)
(20 minutes per session – every day if possible)
• Spend some time sending out tweets “LIVE” and scheduling
some tweets with Buffer (etc)
(20 minutes per session – every day if possible)

CHAPTER TEN
What’s Next?

Keith is constantly creating new programs
Here are just a few of his latest projects
( Free eBook )
www.KeithKeller.com.au
( Twitter 4 Performers – MP3 series )
www.Twitter4Performers.com
( Crack The Twitter Code – One On One Coaching )
www.CrackTheTwitterCode.com
( Get Found TV – Online Video Series )
www.GetFound.tv
( The Online Masterplan Series – Membership Site )
www.OnlineMasterplanSeries.com

Crack The Twitter Code

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Crack The Twitter Code