4. TRAVELDUDES is an industry leader within the field
of travel influencer marketing.
In partnership with clients we create cost-effective,
inspirational and engaging travel content for digital
and social platforms, reaching an audience of over
four million travelers each month!
5. TRAVELDUDES Video Campaigns
✘ 685,000 total followers & readers
✘ 4 million reach per month
✘ 6 - 9 minutes average watch time on video
articles
✘ Geo-tagging for different locations
✘ Exclusive tip section for partners
✘ Show relevant travel offers
✘ Section for affiliate partnerships
✘ SEO friendly
✘ YouTube & Facebook video versions
6. Immediacy Long shelf-life
Value of travel bloggers
Personal
Perspective
Social Media
Reach
Interaction
& Trust
Multi Media/
Channel Content
11. Brand & Destination ambassadors
David @MalaysiaAsia
With Sabah Tourism
and Sarawak Tourism
Ana
@MrsOAroundTheWorld
With Sovereign Travel
Matt @ExpertVagabond
with LifeProof
12. Collaborations with travel media brands
Dave & Deb @ThePlanetD
& @AbigailKing with Lonely Planet
Lola @LolaAkinmade
With National Geographic Traveler
13. Affiliate kings
(Some) influencers have mastered the art
of affiliate sales, earning $5/6-figure
incomes.
Products include:
• Accommodations, flights and tours
• Travel insurance
• Travel gear
18. 40 M campaign impressions-opportunities-to-see (OTS)
1.600 campaign mentions on social media
300.000 views of the campaign video
2017 Cannes Tourism & Cultural Film Festival nomination
2017 World Travel Awards WINNER ‘Europe’s Leading Marketing Campaign’
25 campaign articles/blogposts, 50 HD photographs, 7 YouTube videos
5 international influencers, 6 days of campaign
700.000 € Advertising-Value-Equivalent (AVE)
#EuroFoodTrip
19. 24 Hours in the UK
One video every hour for 24 hours
Amazing moments across the UK
32 videos in total
• 10 influencers
• 72m OTS in two weeks
• >0.5m Facebook video views
• 3m accounts reached
20. • 9 influencers from chosen markets
• 3 teams on 3 different routes
• 5,001,951 reached people
• 42.7 million OTS
• € 585,056 AVE (Advertising Value
Equivalent; source: Brandseye.com)
#LutherCountry – Germany
21. Amberlair
The world’s first
crowdsourced
& crowdfunded
boutique hotel.
• Bloggers as brand
ambassadors
• Bloggers spearhead
campaigns
Crowdfunding
62% reached after 1 week
22. 52.3 M campaign impressions/opportunities-to-see (OTS)
a year-on-year increase of 100% in flight bookings
from London Heathrow to Kota Kinabalu, Sabah
35 campaign articles/blogposts, photographs and videos
1 cinematic video
6 UK influencers
1.1 M USD Advertising-Value-Equivalent (AVE)
2015 Travel Media Awards WINNER ‘Travel Media Innovative Campaign & Content of the Year’
#LoveSabah
27. Research
Do your RESEARCH both online/offline
Read the blog/social posts
Ask for a media kit
Ask about a blogger’s interests/strengths
Meet in person (if possible)
28. Objectives
What are your OBJECTIVES?
Content? Engagement? Conversion?
Match these with a blogger’s strengths