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3. Keffer Automotive Group
4/25/2011 Format Dynamics€::€Dell Viewer
Hyundai’s new Elantra can compete with best
compacts
Updated vehicle costs less and performs better than the best-selling Honda Civic
But today there are other suitors vying for
their affections, including the new 2011
Hyundai Elantra. At first, having a Hyundai in
the family might seem like a bad idea, given the
automaker’s past reputation for spotty quality
and copycat engineering in previous models.
But all that’s in the past and the Elantra that’s
asking you out on a date today is improved,
suave and gainfully employed. It’s an invitation
that car shoppers should consider seriously.
Hyundai
The new Hyundai Elantra costs less and performs better than the best-selling model in the
compact segment, the Honda Civ ic.
By Dan Carney
msnbc.com contributor
updated 4/14/2011 10:46:41 AM ET
REVIEW
Given its reputation for quality and
dependability, the Toyota Corolla has long
been a darling of compact-car buyers in the U.
S.
In fact, Toyota customer loyalty has become
so blinkered lately that those buyers are
willfully ignoring poor reviews and even a
shattering series of recalls and are continuing
to buy Corollas based on their experience with
Toyota vehicles that were built in the past.
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4. Keffer Automotive Group
4/25/2011 Format Dynamics€::€Dell Viewer
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headlights lend a thoroughly contemporary
style to the Elanta’s front end, and the
emphatic wheel arches, chamfered corners
and channeled fog light openings visually
minimize the front overhang that visually puts
the cart before the horse of so many front-
drive cars.
But the real news is beneath that handsome
hood. For years, Honda has been legendary for
its engine design prowess, a skill that led the c
ompany to remind anyone who would listen
that the company’s full name is Honda Motor
Co., with the emphasis on “motor.”
During Hyundai’s two decades of tribulations
in the U.S. vehicle market, among the various
mispronunciations of the “hun-day” name was
for many owners to say it as “hon-day,” in a
less-than-subtle attempt to confuse the
relatively lightly regarded Korean newcomer
with its established, and esteemed, Japanese
rival. (Even the Hyundai logo on the hood
After all, the Elantra is a handsome devil. Just
take a look at its dynamically flowing lines,
with a slashing character line rising from
behind the front wheel and encompassing the
front and rear door handles on its flight
rearward over the back wheel before plunging
into the taillight lens.
The result is a car that strongly echoes the
design of the mid-sized Sonata, which earned
its own well-deserved acclaim. The contoured
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5. Keffer Automotive Group
4/25/2011 Format Dynamics€::€Dell Viewer
looks like an italicized version of Honda’s “H” For Hyundai to unseat Honda in any of these
logo.) categories is unexpected. For Hyundai to upset
Honda in all of them is shocking because it
This was understandable. Honda has set the speaks to the Elanta’s excellence and the
benchmark for engine technology, design and p determination of its engineers to do the job
erformance for decades. Until now, that is. right. No automaker lucks into a victory over
The new Hyundai Elantra boasts more Honda.
horsepower, more torque and better fuel
economy than the 2012 Honda Civic. It’s not that Honda’s quality has declined, but
rather that the automaker has long been the
Its transmissions — both automatic and benchmark of most manufacturers in terms of
manual — have more gears as both are six- fuel efficiency, performance and clever
speeds. The bottom line is the Elantra costs engineering. Those competitors have long
less and performs better than the best-selling targeted Honda, but they rarely landed a shot,
model in the compact segment, the Honda until now.
Civic.
Also, as the best-selling model in the segment,
Of course, my friends at Honda will quickly the Civic is a natural point of comparison for
point out that, well, they have an app for that, many shoppers. Other models — such as the
so to speak. Honda offers a high-efficiency Toyota Corolla and the 2011 Volkswagen Jetta
version of the Civic that edges out the Elantra’ — are out of the running because of those
s 29 mpg city, 40 mpg highway EPA fuel companies’ apparent contempt for customers
economy rating, although it will probably by offering cars that have been cheapened to
account for 2-3 percent of Civic sales based
on the history of such models. And Honda
offers a sporty, pricey Civic Si hot-rod version
crammed with the bigger, thirstier engine from
the Accord, which is definitely faster than the
Elantra.
But Hyundai’s engineers have outdone Honda’
s by giving every Elantra exemplary fuel e
conomy and performance, at no extra charge.
Sure, the difference in fuel economy is slight,
as is the difference in horsepower and torque,
the number of gears and the performance. But
overall I think the Elantra outdoes the Civic.
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7. Keffer Automotive Group
04/11/2011, Fountain Valley, California
MODERN, SOPHISTICATED HYUNDAI ELANTRA MAKES WARD’S 10 BEST INTERIORS LIST
The all-new 2011 Hyundai Elantra Limited, with its emotional design and numerous luxury features, was
named to Ward’s 10 Best Interiors list. This honor further demonstrates that a car achieving 40 mpg
standard highway fuel economy is not only practicable but fashionable as well. In one of the most
competitive years for the award, Ward’s editors evaluated 51 vehicles that were all-new or featured
significantly upgraded interiors. This year’s10 Best Interiors list represents a broad cross section of the
industry, from utility vehicles and minivans to small cars and high-end premium sedans.
“Proving economy cars ‘ain’t what they used to be,’ the Hyundai Elantra Limited delivers enough flair to
suggest the South Korean automaker is finding its own unique interior design language,” said Drew
Winter, editor-in-chief, Ward’s AutoWorld. “The instrument panel of the Elantra displays a curvaceous
sensuality, with a belt drawn tightly around the climate controls; the center console then widens as it
flows down to the gear shifter.”
The 2011 Elantra represents a modern approach to the traditional compact sedan segment featuring a
sleek style, advanced safety features, “class above” interior volume and standard 40 mpg highway fuel
economy. Inside the Elantra, customers find Hyundai’s expertise in interior packaging, lighting, leading-
edge design and craftsmanship. This approach is visible in the clarity of the instruments and the tilt and
telescopic steering wheel. The seats help fuel economy and the environment, being made of lightweight,
environmentally friendly foam. Heated seats are available in the front and the rear, a segment first.
“The sophisticated interior of the Elantra is designed to bring new life to the compact car segment
combined with the ultimate in functionality for the driver,” said Chris Zarlenga, design manger, Hyundai
America Technical Center. “Being named to Ward’s 10 Best Interiors, alongside vehicles like the Audi A8
and BMW X3 xDrive35i, shows that compact cars can provide an engaging experience as well.”
Ward’s editors picked the winning interiors using the same methodology employed for the
annual Ward’s 10 Best Engines program. Scoresheets are completed for each vehicle driven based on
materials, ergonomics, safety, the human-machine interface, comfort, fit-and-finish, overall value and
aesthetics. Following the evaluation, Ward’s editors have extensive discussions to determine the
winners.
The Ward’s 10 Best Interiors competition takes the place of the Interior of the Year program that dates
back well before 2005, when Ward’s acquired the Auto Interiors Conference. The 2011 interior winners
will be honored in a special ceremony at this year’s conference May 17 at The Henry Ford hotel in
Dearborn, Mich.
9. Keffer Automotive Group
NADAGUIDES
NADAguides (www.nadaguides.com) is the largest publisher of vehicle pricing and information for new
and used cars, classic cars, motorcycles, boats, RVs, and manufactured homes. NADAguides offers in-
depth shopping and research tools in addition to the most market-reflective pricing available. The
company also produces software, mobile applications, raw data, web services, web-syndicated products
and print guidebooks.
11. Keffer Automotive Group
HYUNDAI TAKES TOP HONORS IN BRAND KEYS 2011 CUSTOMER LOYALTY ENGAGEMENT INDEX
The Hyundai brand continues to grow in 2011, earning the No. 1 spot in the automotive category in the
2011 Customer Loyalty Engagement Index. Brand Keys, a New York-based brand, customer loyalty and
engagement consultancy, publishes this annually syndicated study which examines customers’
relationships with 528 different brands in 79 categories. For the second year in a row, Hyundai is the
highest ranked brand in the automotive category.
“Hyundai has been able to best meet customer expectations and has, again, scored the highest levels of
loyalty when it comes to the Automotive category, taking the #1 spot in our Customer Loyalty
Engagement Index,” said Robert Passikoff, Brand Keys Founder and President. “Of course, the true test
of loyalty and engagement always shows up in the marketplace, so we weren’t surprised to see their
sales are up again over last year. We congratulate them on another win.”
Hyundai’s ongoing success is largely attributed to the positive reception of the newly redesigned Sonata
and Elantra models, both of which have received significant consumer interest and positive reception
since their respective launches. Both these vehicles contributed to Hyundai’s great success in 2010,
breaking the 500,000 vehicle sales barrier and increasing market share to nearly five percent. Now in
2011, the company’s 25th year in the U.S., Hyundai is moving ahead to be the first automaker to achieve
a corporate average fuel economy (CAFE) rating of at least 50 mpg by 2025 for its lineup of passenger
cars and light duty trucks.
“Hyundai is completely committed to our customers with Hyundai Assurance, the industry’s most
comprehensive consumer protection plan,” said Trea Reedy, national manager, Dealer Marketing and
Resource Management, Hyundai Motor America. “And, with our strong new lineup filled with stylish,
fuel efficient and affordable vehicles, both new and returning customers are keeping Hyundai at the top
of their shopping lists.”
Automotive brands rounding out the top 5 in the 2011 Index are: Ford (No. 2), Honda/Nissan (tied for
No. 3), Mercedes/BMW (tied for No. 4), and Kia/GM (tied for No. 5). For the complete 2011 Customer
Loyalty Engagement Index, visit http://www.brandkeys.com/awards/.
12. Keffer Automotive Group
02/16/2011, Fountain Valley, California
HYUNDAI ELANTRA, SONATA AND TUCSON RECOGNIZED BY THE AMERICAN COUNCIL FOR AN ENERGY-
EFFICIENT ECONOMY
Elantra Listed as a 2011 “Greenest Vehicle,” Sonata and Tucson as “Greener Choices”
For the sixth consecutive year, the Hyundai Sonata [1] was recognized by the American Council for an
Energy-Efficient Economy (ACEEE) on its annual “Greener Choices 2011” list. Also joining Sonata on the
“Greener Choices” list this year was the Hyundai Tucson [2]. The Hyundai Elantra [3] was listed as one of
the twelve most environmentally-friendly vehicles available to consumers this model year on the
“Greenest Vehicles of 2011” list. All three Hyundai models will be featured in the ACEEE’s Green
Book® Online, an annual consumers’ guide to environmentally-friendly cars and trucks, available
atwww.greenercars.org.
“To be recognized for the sixth year in a row as a leader in fuel efficiency only reinforces Hyundai’s
commitment to a cleaner environment as well as sustainable personal mobility,” said Mike O’Brien, vice
president, Product and Corporate Planning, Hyundai Motor America. “Elantra’s best-in-class standard
across the lineup 40 mpg highway fuel economy, Sonata Blue Drive Hybrid’s best-in-class 40 mpg
highway, and Tucson’s improved 2.4-liter engine city mpg rating are all great examples of Hyundai’s
continued dedication to finding the most appealing customer focused solutions.”
The “Greener Choices” list is restricted to widely available gasoline-powered cars and light trucks with
automatic transmissions, thus highlighting the widespread availability of environmentally-friendly
vehicle choices in many segments of the market. The twelve vehicles on the “Greenest Vehicles” list
represent the top-scoring vehicle of each nameplate.
Elantra, Sonata and Tucson are three of the vehicles in Hyundai’s 24/7 version 2.0 product initiative,
which outlines seven all-new models by the end of 2011. All three feature Hyundai’s Fluidic Sculpture
design language, advanced safety features, and luxury amenities.
13. Keffer Automotive Group
02/15/2011, Fountain Valley, California
2011 HYUNDAI ELANTRA NAMED AUTOSPIES.COM CAR OF THE YEAR
Elantra Recognized as a Groundbreaking Model in the Compact Segment
Autospies.com, one of the highest ranked automotive information sites, named the 2011 Hyundai
Elantra “Car of the Year.” In selecting Elantra as “Car of the Year”, the Autospies.com editors reference
the Elantra’s “hybrid-like mileage of 40 mpg highway, gorgeous styling not even known in the compact
category until now and acres of interior room with gorgeous fit and finish” as “changing the paradigm in
its segment.”
“Hyundai has single-handedly changed the compact car segment by creating the first ‘premium’
compact that is affordable to the masses,” said Donald Buffamanti, founder of leading automotive social
media site, AutoSpies.com. “Starting at a price of $14,830 with class-leading interior volume and an
Environmental Protection Agency rated MPG of 29/40 city/highway, the 2011 Elantra is a well-rounded
compact car that bests the rest.”
The 2011 Elantra sets the bar in the compact sedan category offering a “class-above” midsize car interior
volume, modern design, outstanding fuel economy, loads of comfort and convenience features all at a
low starting price of $14,830. Powered by an all-new 1.8-liter “Nu” engine, the fifth generation Elantra
boasts best-in-class standard fuel economy of 40 mpg highway. Elantra also continues to lead the
industry in standard advanced safety technologies including a new Vehicle Stability Management (VSM)
system to optimally manage Electronic Stability Control (ESC).
“Elantra is pushing the compact category to offer innovation, content and style -- characteristics often
missing from the competition,” said John Krafcik, president and CEO, Hyundai Motor America. “Car
enthusiasts like AutoSpies.com recognize that standard 40 miles-per-gallon highway fuel economy,
tremendous luxury and convenience features, and modern design should be the expectation even at an
accessible price point.”
14. Keffer Automotive Group
01/31/2011, Fountain Vallley, California
HYUNDAI ELANTRA TOURING NAMED BEST CAR FOR THE MONEY
BY U.S. NEWS AND WORLD REPORT
Elantra Touring Recognized in its Class for Outstanding Value and Critical Acclaim
Hyundai continues its time in the spotlight with U.S. News’ award for “Best Car for the Money” in 2011
with the Elantra Touring taking top honors for outstanding value in the wagon segment.
U.S. News recognizes Elantra Touring for its quality and value stating, “value need not come at the
expense of quality and style in the 2011 Hyundai Elantra Touring. With a chic European-inspired design
and cargo space rivaling some mid-size SUVs, the Elantra Touring is a respectable compact wagon choice
no matter your budget.”
“Elantra Touring is a perfect, affordable choice for the savvy consumer in the market for a quality new
vehicle,” said Scott Margason, director, Product Planning, Hyundai Motor America. “With a long list of
standard convenience features along with Hyundai’s class-leading safety features, the Elantra Touring
offers top-notch value in the wagon segment.”
The U.S. News car rankings provide an unbiased comparison of each vehicle to its competitors, helping
shoppers identify the best cars in 18 categories. Rankings are based primarily on the balanced, diverse
opinions of hundreds of professional auto critics, which are blended together to create a consensus
about each car. To select the award winners, U.S. News combined its newly released 2011 car rankings
with the total cost of ownership data provided by TrueCar.com.
The Hyundai Elantra Touring is one of the best bargains in the industry with a host of standard
equipment and amenities including remote keyless entry with alarm, steering-wheel-mounted cruise
control, XM® Satellite Radio and iPod®/USB and auxiliary input jacks, headlight welcome function, EZ
Lane Change Assist and more. Its exterior boasts a 106.3 inch wheelbase, the longest in its class—
allowing for maximum interior volume with 10 percent more space than its nearest competitor.
U.S. NEWS MEDIA GROUP
U.S. News is a multi-platform publisher of www.usnews.com, www.rankingsandreviews.com and the
digital-only U.S. News Weekly magazine. Focusing on Health, Finance, Education, Politics/Opinion, Travel
and Automotive, the U.S. News Media Group has earned a reputation as the leading provider of
information that improves the quality of life of its readers. The U.S. News Media Group’s signature
franchises include its “America’s Best” series of consumer guides that include rankings of colleges,
graduate schools, automobiles, mutual funds, travel destinations, hospitals and more.