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Waste management
& Circular Economy
Threat or
opportunity?
BUENOS	
  AIRES,	
  20/4/2015	
  
Antonis	
  Mavropoulos	
  
ISWA	
  STC	
  Chair,	
  CEO	
  D-­‐WASTE	
  
CONTENTS	
  
•  Towards	
  a	
  third	
  industrial	
  revoluGon	
  
•  The	
  concept	
  of	
  Circular	
  Economy	
  
•  SWM	
  and	
  Circular	
  economy	
  
•  A	
  note	
  on	
  business	
  models	
  
•  Conclusions	
  
	
  
1.	
  Towards	
  a	
  3rd	
  industrial	
  revoluGon	
  
SWM	
  during	
  the	
  1st	
  industrial	
  revoluGon	
  
“...	
  streets,	
  elevated	
  a	
  foot,	
  someGmes	
  
two,	
  above	
  the	
  level	
  of	
  the	
  causeway,	
  by	
  
the	
  accumulaGon	
  of	
  years,	
  and	
  stagnant	
  
puddles	
  here	
  and	
  there,	
  with	
  their	
  foeGd	
  
exhalaGons.	
  causeways	
  broken	
  and	
  
dangerous,	
  ash-­‐places	
  choked	
  up	
  with	
  filth,	
  
and	
  excremenGGous	
  deposits	
  on	
  all	
  sides	
  
as	
  a	
  consequence,	
  undrained,	
  unpaved.	
  
unvenGlated,	
  uncared…Can	
  we	
  wonder	
  
that	
  such	
  places	
  are	
  the	
  hot-­‐beds	
  of	
  
disease,	
  or	
  that	
  it	
  obtains,	
  upon	
  
consGtuGons	
  thus	
  liberally	
  predisposed	
  to	
  
receive	
  it,	
  and	
  forms	
  the	
  mortality	
  which	
  
Leeds	
  exhibits”	
  
Source:	
  Chadwick’s	
  Sanitary	
  Report	
  1842	
  
WASTE	
  &	
  PUBLIC	
  HEALTH	
  
SWM	
  during	
  the	
  2nd	
  industrial	
  revoluGon	
  
FIRST	
  SWM	
  COMPANIES	
  
REGULATIONS	
  
Elements	
  of	
  the	
  	
  
3rd	
  Industrial	
  RevoluGon	
  
•  Resource	
  scarcity	
  &	
  new	
  reserves	
  
•  Internet	
  of	
  Things	
  &	
  system	
  integraGon	
  
•  Driverless	
  vehicles	
  &	
  drones	
  
•  3D	
  printers	
  &	
  wasteless	
  producGon	
  
•  Renewable	
  energy	
  &	
  oil	
  scarcity	
  
•  RoboGcs	
  
• Circular	
  Economy	
  
A	
  useful	
  comparison	
  
1st	
  revolu7on	
   2nd	
  revolu7on	
   3rd	
  revolu7on	
  
Fuel	
   Coal	
   Oil	
   Renewables	
  
CommunicaGon	
   Telegraph	
   Telephone,	
  radio	
   Internet,	
  mobile	
  
phone	
  
World	
  impact	
   13%	
   16%	
   37%	
  
Industries	
   Iron,	
  texGle	
   Car,	
  Steel,	
  
Electricity	
  
Silicon	
  Valley,	
  
Energy,	
  Media	
  
New	
  massive	
  
products	
  
Clothes,	
  craas,	
  
glass	
  
Telephone,	
  radios,	
  
cables,	
  cars,	
  razors,	
  
pens	
  
Nanomaterials,	
  
electronics	
  &	
  
gadgets,	
  drones	
  
Waste	
  industry	
   Waste	
  &	
  Health	
  
Informal	
  sector	
  
WM	
  companies	
  
RegulaGons	
  
Environment	
  
Circular	
  
economy?	
  
Key-­‐issues	
  
•  Each	
  industrial	
  revoluGon	
  brings	
  a	
  resource	
  revoluGon	
  too	
  
•  Using	
  new	
  technologies,	
  new	
  materials	
  are	
  used	
  and	
  new	
  products	
  
are	
  produced	
  
•  So	
  the	
  meaning	
  of	
  waste	
  is	
  also	
  changing	
  during	
  each	
  industrial	
  
revoluGon:	
  
–  Advanced	
  resource	
  producGvity	
  results	
  to	
  less	
  or	
  almost	
  zero	
  waste	
  
generaGon	
  for	
  key-­‐industrial	
  sectors	
  and	
  products	
  
–  New	
  types	
  of	
  waste	
  are	
  generated	
  by	
  new	
  technologies	
  that	
  use	
  new	
  
materials	
  –	
  new	
  materials	
  are	
  produced	
  by	
  new	
  technologies	
  
–  New	
  types	
  of	
  waste	
  are	
  produced	
  due	
  to	
  the	
  consumpGon	
  of	
  new	
  
products	
  
–  Each	
  industrial	
  revoluGon	
  creates	
  a	
  new	
  huge	
  wave	
  of	
  consumpGon	
  
–  Industries	
  are	
  the	
  main	
  beneficiaries	
  of	
  those	
  changes	
  
2. The concept of Circular Economy
The	
  dialecGcs	
  of	
  Circular	
  Economy	
  
Circular	
  Economy	
  as	
  a	
  
driver	
  of	
  the	
  third	
  
industrial	
  revoluGon	
  à	
  
improved	
  resource	
  
producGvity	
  and	
  
controlled	
  resource	
  
scarcity	
  
Circular	
  Economy	
  as	
  a	
  
result	
  of	
  the	
  third	
  
industrial	
  revoluGon	
  à	
  
advanced	
  management	
  
due	
  to	
  automaGsaGon,	
  
sensors	
  and	
  Internet	
  of	
  
Things	
  
USA	
  annual	
  resource	
  consumpGon:	
  	
  
86	
  tons	
  /	
  person	
  
Purchased	
  and	
  used	
  	
  
directly	
  by	
  the	
  
consumer	
  
Used	
  upstream	
  in	
  
the	
  supply	
  chain	
  
Source:	
  Resource	
  revoluGon	
  by	
  Stefan	
  Heck	
  &	
  Mah	
  Rogers,	
  Melcher	
  Media	
  2014	
  
The	
  conceptual	
  model	
  
Material	
  flows	
  
Cash	
  Flows	
  
Business	
  model	
  
	
  
Key-­‐issues	
  
•  Circular	
  Economy	
  represents	
  a	
  huge	
  challenge	
  for	
  
each	
  and	
  every	
  industrial	
  sector	
  
•  It	
  is	
  one	
  of	
  the	
  main	
  ways	
  to	
  control	
  resource	
  
scarcity	
  and	
  ensure	
  the	
  conGnuous	
  use	
  of	
  crucial	
  
raw	
  materials	
  
•  Circular	
  Economy	
  requires	
  advanced	
  control	
  and/	
  
or	
  eliminaGon	
  of	
  the	
  waste	
  produced	
  in	
  industrial	
  
acGviGes	
  
•  The	
  whole	
  concept	
  is	
  based	
  on	
  the	
  current	
  and	
  
potenGal	
  circulariGes	
  of	
  materials	
  before	
  they	
  
become	
  waste	
  
CirculariGes	
  require…	
  
•  Clean	
  cycles	
  
•  Advanced	
  ecodesign	
  &	
  modular	
  design	
  
•  A	
  technology	
  shia	
  –	
  3rd	
  industrial	
  revoluGon	
  
•  Full	
  control	
  of	
  material	
  &	
  chemical	
  flows	
  
•  Advanced	
  logisGcs	
  
•  New	
  relaGonship:	
  producers-­‐	
  products-­‐	
  users	
  
•  Costs	
  that	
  will	
  bring	
  benefits	
  
CirculariGes	
  and	
  ownership	
  of	
  crucial	
  resources	
  
Industries	
  will:	
  
•  Internalize	
  waste	
  
management	
  for	
  their	
  
key-­‐material	
  needs	
  
•  Minimize	
  material	
  
losses	
  
•  Try	
  to	
  apply	
  full	
  life-­‐
cycle	
  control	
  of	
  
products	
  and	
  materials	
  
3.	
  3rd	
  Industrial	
  RevoluGon,	
  SWM	
  
industry	
  and	
  Circular	
  Economy	
  
SWM	
  industry	
  already	
  contributes	
  to	
  
circular	
  economy	
  
Recyclables	
  
Secondary	
  Fuels	
  
Compost	
  
Energy	
  
EPR	
  schemes	
  as	
  circular	
  agents	
  
SWM	
  industry	
  will	
  be	
  transformed	
  by	
  
the	
  3rd	
  industrial	
  revoluGon	
  
Fully	
  controlled	
  treatment	
  by	
  of	
  sensors	
  and	
  big	
  data	
  systems	
  
RouGng	
  of	
  vehicles	
  through	
  real	
  Gme	
  informaGon	
  on	
  bins	
  
AutomaGc	
  landfills	
  conGnuously	
  opGmizing	
  biodegradaGon	
  
Refrigerators	
  for	
  food	
  waste	
  prevenGon	
  	
  
Apps	
  that	
  connect	
  recyclers	
  to	
  form	
  neighborhood	
  teams	
  
Driverless	
  robots	
  filling	
  empty	
  bins	
  
Household	
  waste	
  dryers	
  connected	
  to	
  fuel	
  brokers	
  
Apps	
  for	
  household	
  waste	
  management	
  plans	
  
Apps	
  that	
  manage	
  food	
  excesses	
  from	
  restaurants,	
  hotels	
  etc	
  
Driverless	
  collecGon	
  	
  
Decentralized	
  small	
  AD	
  plants	
  
Circular	
  economy	
  directly	
  influences…	
  
Life-­‐cycle	
  of	
  specific	
  products:	
  design,	
  
producGon,	
  distribuGon	
  etc.	
  
Industrial	
  waste	
  
Municipal	
  	
  
waste	
  
More	
  or	
  less	
  consumpGon?	
  	
  
Limits	
  to	
  circulariGes:	
  finite	
  resources	
  
Limits	
  to	
  circulariGes:	
  materials	
  involve	
  risks	
  
CADMIUM	
  
residue	
  I	
  14	
  %	
  
residue	
  II	
   2	
  %	
  
residue	
  III	
  
10	
  %	
  
100	
  %	
  
Sludge1	
  %	
  
Recycling	
  products	
  contain	
  
73%	
  of	
  Cd	
  
Source:	
  Recycling	
  and	
  sustainability,	
  Paul	
  Brunner,	
  ISWA	
  2010	
  conference	
  
Limits	
  to	
  circulariGes:	
  cascading	
  
Limits	
  to	
  circulariGes:	
  market	
  prices	
  	
  
Source:	
  Recycling	
  and	
  sustainability,	
  Paul	
  Brunner,	
  ISWA	
  2010	
  conference	
  
Limits	
  to	
  circulariGes:	
  build-­‐in	
  obsolescence	
  
New	
  products	
  are	
  rapidly	
  consumed	
  and	
  create	
  new	
  waste	
  globally	
  	
  
Limits	
  to	
  circulariGes:	
  fast,	
  globalized	
  consumpGon	
  
Limits	
  to	
  circulariGes:	
  new	
  composite	
  materials	
  
Limits	
  to	
  circulariGes:	
  Gme	
  horizon	
  of	
  recycling	
  
Limits	
  to	
  circulariGes:	
  developed	
  Vs	
  developing	
  world	
  
Source:	
  The	
  story	
  of	
  phosphorus:	
  Global	
  food	
  
security	
  and	
  food	
  for	
  thought,	
  Dana	
  Cordell,	
  Jan-­‐
Olof	
  Drangert	
  ,	
  Stuart	
  White,	
  	
  Global	
  
Environmental	
  Change	
  2009	
  
The	
  need	
  for	
  final	
  sinks	
  
Key-­‐issues	
  
•  The	
  3rd	
  industrial	
  revoluGon	
  will	
  re-­‐engineer	
  the	
  
waste	
  management	
  industry	
  
•  SWM	
  industry	
  already	
  contributes	
  to	
  Circular	
  
Economy	
  
•  Circular	
  Economy	
  will	
  affect	
  seriously	
  industrial	
  
waste	
  management	
  -­‐	
  its	
  impact	
  on	
  municipal	
  
waste	
  management	
  remains	
  quesGonable	
  	
  
•  There	
  are	
  several	
  barriers	
  to	
  circulariGes	
  –	
  this	
  
means	
  that	
  there	
  is	
  a	
  need	
  for	
  final	
  sinks	
  
4. A note on business models
A	
  lot	
  of	
  innovaGon	
  to	
  business	
  models	
  
The	
  Collabora7ve	
  Economy	
  =	
  prac7ces	
  and	
  
business	
  models	
  based	
  on	
  horizontal	
  networks	
  and	
  
par7cipa7on	
  of	
  a	
  community,	
  transforming	
  how	
  we	
  
live,	
  work	
  and	
  create.	
  
The	
  need	
  for	
  new	
  approaches	
  
Product	
  cycle	
  
Waste	
  management	
  
cycle	
  
It	
  starts	
  later,	
  when	
  there	
  are	
  waste	
  (Dt1)	
  
It	
  keeps	
  much	
  more	
  (Dt2)	
  
Targets	
  
Dt1	
  à	
  0	
  
Dt2	
  à	
  0	
  
	
  
Dt	
  1	
   Dt	
  2	
  
Key-­‐messages	
  
•  We	
  are	
  living	
  the	
  shit	
  towards	
  the	
  3rd	
  industrial	
  revoluGon	
  (3IR)	
  	
  
•  The	
  3rd	
  industrial	
  revoluGon	
  will	
  redefine	
  the	
  term	
  waste	
  	
  	
  
•  Circular	
  Economy	
  (CE)	
  is	
  both	
  a	
  driver	
  and	
  a	
  result	
  of	
  the	
  3IR	
  
•  SWM	
  industry	
  already	
  contributes	
  to	
  CE	
  
•  Industrial	
  waste	
  management	
  will	
  be	
  seriously	
  affected	
  by	
  CE	
  -­‐	
  
municipal	
  waste	
  management	
  will	
  be	
  probably	
  much	
  less	
  affected	
  	
  	
  
•  CirculariGes	
  require	
  clean	
  cycles	
  
•  There	
  are	
  technical,	
  market	
  and	
  natural	
  barriers	
  to	
  circulariGes	
  	
  
•  This	
  means	
  that	
  there	
  is	
  and	
  there	
  will	
  be	
  a	
  need	
  for	
  final	
  sinks	
  
•  InnovaGon	
  in	
  business	
  models	
  is	
  a	
  key-­‐element	
  of	
  the	
  circular	
  
economy	
  
Conclusions	
  
•  CE	
  requires	
  much	
  more	
  and	
  more	
  
advanced	
  and	
  not	
  less	
  waste	
  management	
  
•  CE	
  will	
  create	
  a	
  landscape	
  where	
  waste	
  and	
  
resource	
  management	
  will	
  be	
  integrated	
  on	
  
each	
  and	
  every	
  supply	
  chain	
  	
  
•  So,	
  CE	
  should	
  be	
  considered	
  as	
  an	
  opportunity	
  
and	
  not	
  as	
  a	
  threat	
  for	
  the	
  SWM	
  industry	
  
•  It	
  is	
  the	
  opportunity	
  to	
  create	
  the	
  SWM	
  
industry	
  of	
  the	
  3IR	
  era	
  

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Waste Management and Circular Economy

  • 1. Waste management & Circular Economy Threat or opportunity? BUENOS  AIRES,  20/4/2015   Antonis  Mavropoulos   ISWA  STC  Chair,  CEO  D-­‐WASTE  
  • 2. CONTENTS   •  Towards  a  third  industrial  revoluGon   •  The  concept  of  Circular  Economy   •  SWM  and  Circular  economy   •  A  note  on  business  models   •  Conclusions    
  • 3. 1.  Towards  a  3rd  industrial  revoluGon  
  • 4. SWM  during  the  1st  industrial  revoluGon   “...  streets,  elevated  a  foot,  someGmes   two,  above  the  level  of  the  causeway,  by   the  accumulaGon  of  years,  and  stagnant   puddles  here  and  there,  with  their  foeGd   exhalaGons.  causeways  broken  and   dangerous,  ash-­‐places  choked  up  with  filth,   and  excremenGGous  deposits  on  all  sides   as  a  consequence,  undrained,  unpaved.   unvenGlated,  uncared…Can  we  wonder   that  such  places  are  the  hot-­‐beds  of   disease,  or  that  it  obtains,  upon   consGtuGons  thus  liberally  predisposed  to   receive  it,  and  forms  the  mortality  which   Leeds  exhibits”   Source:  Chadwick’s  Sanitary  Report  1842   WASTE  &  PUBLIC  HEALTH  
  • 5. SWM  during  the  2nd  industrial  revoluGon   FIRST  SWM  COMPANIES   REGULATIONS  
  • 6. Elements  of  the     3rd  Industrial  RevoluGon   •  Resource  scarcity  &  new  reserves   •  Internet  of  Things  &  system  integraGon   •  Driverless  vehicles  &  drones   •  3D  printers  &  wasteless  producGon   •  Renewable  energy  &  oil  scarcity   •  RoboGcs   • Circular  Economy  
  • 7. A  useful  comparison   1st  revolu7on   2nd  revolu7on   3rd  revolu7on   Fuel   Coal   Oil   Renewables   CommunicaGon   Telegraph   Telephone,  radio   Internet,  mobile   phone   World  impact   13%   16%   37%   Industries   Iron,  texGle   Car,  Steel,   Electricity   Silicon  Valley,   Energy,  Media   New  massive   products   Clothes,  craas,   glass   Telephone,  radios,   cables,  cars,  razors,   pens   Nanomaterials,   electronics  &   gadgets,  drones   Waste  industry   Waste  &  Health   Informal  sector   WM  companies   RegulaGons   Environment   Circular   economy?  
  • 8. Key-­‐issues   •  Each  industrial  revoluGon  brings  a  resource  revoluGon  too   •  Using  new  technologies,  new  materials  are  used  and  new  products   are  produced   •  So  the  meaning  of  waste  is  also  changing  during  each  industrial   revoluGon:   –  Advanced  resource  producGvity  results  to  less  or  almost  zero  waste   generaGon  for  key-­‐industrial  sectors  and  products   –  New  types  of  waste  are  generated  by  new  technologies  that  use  new   materials  –  new  materials  are  produced  by  new  technologies   –  New  types  of  waste  are  produced  due  to  the  consumpGon  of  new   products   –  Each  industrial  revoluGon  creates  a  new  huge  wave  of  consumpGon   –  Industries  are  the  main  beneficiaries  of  those  changes  
  • 9. 2. The concept of Circular Economy
  • 10. The  dialecGcs  of  Circular  Economy   Circular  Economy  as  a   driver  of  the  third   industrial  revoluGon  à   improved  resource   producGvity  and   controlled  resource   scarcity   Circular  Economy  as  a   result  of  the  third   industrial  revoluGon  à   advanced  management   due  to  automaGsaGon,   sensors  and  Internet  of   Things  
  • 11. USA  annual  resource  consumpGon:     86  tons  /  person   Purchased  and  used     directly  by  the   consumer   Used  upstream  in   the  supply  chain   Source:  Resource  revoluGon  by  Stefan  Heck  &  Mah  Rogers,  Melcher  Media  2014  
  • 12. The  conceptual  model   Material  flows   Cash  Flows   Business  model    
  • 13. Key-­‐issues   •  Circular  Economy  represents  a  huge  challenge  for   each  and  every  industrial  sector   •  It  is  one  of  the  main  ways  to  control  resource   scarcity  and  ensure  the  conGnuous  use  of  crucial   raw  materials   •  Circular  Economy  requires  advanced  control  and/   or  eliminaGon  of  the  waste  produced  in  industrial   acGviGes   •  The  whole  concept  is  based  on  the  current  and   potenGal  circulariGes  of  materials  before  they   become  waste  
  • 14. CirculariGes  require…   •  Clean  cycles   •  Advanced  ecodesign  &  modular  design   •  A  technology  shia  –  3rd  industrial  revoluGon   •  Full  control  of  material  &  chemical  flows   •  Advanced  logisGcs   •  New  relaGonship:  producers-­‐  products-­‐  users   •  Costs  that  will  bring  benefits  
  • 15. CirculariGes  and  ownership  of  crucial  resources   Industries  will:   •  Internalize  waste   management  for  their   key-­‐material  needs   •  Minimize  material   losses   •  Try  to  apply  full  life-­‐ cycle  control  of   products  and  materials  
  • 16. 3.  3rd  Industrial  RevoluGon,  SWM   industry  and  Circular  Economy  
  • 17. SWM  industry  already  contributes  to   circular  economy   Recyclables   Secondary  Fuels   Compost   Energy  
  • 18. EPR  schemes  as  circular  agents  
  • 19. SWM  industry  will  be  transformed  by   the  3rd  industrial  revoluGon   Fully  controlled  treatment  by  of  sensors  and  big  data  systems   RouGng  of  vehicles  through  real  Gme  informaGon  on  bins   AutomaGc  landfills  conGnuously  opGmizing  biodegradaGon   Refrigerators  for  food  waste  prevenGon     Apps  that  connect  recyclers  to  form  neighborhood  teams   Driverless  robots  filling  empty  bins   Household  waste  dryers  connected  to  fuel  brokers   Apps  for  household  waste  management  plans   Apps  that  manage  food  excesses  from  restaurants,  hotels  etc   Driverless  collecGon     Decentralized  small  AD  plants  
  • 20. Circular  economy  directly  influences…   Life-­‐cycle  of  specific  products:  design,   producGon,  distribuGon  etc.   Industrial  waste   Municipal     waste   More  or  less  consumpGon?    
  • 21. Limits  to  circulariGes:  finite  resources  
  • 22. Limits  to  circulariGes:  materials  involve  risks   CADMIUM   residue  I  14  %   residue  II   2  %   residue  III   10  %   100  %   Sludge1  %   Recycling  products  contain   73%  of  Cd   Source:  Recycling  and  sustainability,  Paul  Brunner,  ISWA  2010  conference  
  • 23. Limits  to  circulariGes:  cascading  
  • 24. Limits  to  circulariGes:  market  prices     Source:  Recycling  and  sustainability,  Paul  Brunner,  ISWA  2010  conference  
  • 25. Limits  to  circulariGes:  build-­‐in  obsolescence  
  • 26. New  products  are  rapidly  consumed  and  create  new  waste  globally     Limits  to  circulariGes:  fast,  globalized  consumpGon  
  • 27. Limits  to  circulariGes:  new  composite  materials  
  • 28. Limits  to  circulariGes:  Gme  horizon  of  recycling  
  • 29. Limits  to  circulariGes:  developed  Vs  developing  world   Source:  The  story  of  phosphorus:  Global  food   security  and  food  for  thought,  Dana  Cordell,  Jan-­‐ Olof  Drangert  ,  Stuart  White,    Global   Environmental  Change  2009  
  • 30. The  need  for  final  sinks  
  • 31. Key-­‐issues   •  The  3rd  industrial  revoluGon  will  re-­‐engineer  the   waste  management  industry   •  SWM  industry  already  contributes  to  Circular   Economy   •  Circular  Economy  will  affect  seriously  industrial   waste  management  -­‐  its  impact  on  municipal   waste  management  remains  quesGonable     •  There  are  several  barriers  to  circulariGes  –  this   means  that  there  is  a  need  for  final  sinks  
  • 32. 4. A note on business models
  • 33. A  lot  of  innovaGon  to  business  models  
  • 34. The  Collabora7ve  Economy  =  prac7ces  and   business  models  based  on  horizontal  networks  and   par7cipa7on  of  a  community,  transforming  how  we   live,  work  and  create.  
  • 35. The  need  for  new  approaches   Product  cycle   Waste  management   cycle   It  starts  later,  when  there  are  waste  (Dt1)   It  keeps  much  more  (Dt2)   Targets   Dt1  à  0   Dt2  à  0     Dt  1   Dt  2  
  • 36. Key-­‐messages   •  We  are  living  the  shit  towards  the  3rd  industrial  revoluGon  (3IR)     •  The  3rd  industrial  revoluGon  will  redefine  the  term  waste       •  Circular  Economy  (CE)  is  both  a  driver  and  a  result  of  the  3IR   •  SWM  industry  already  contributes  to  CE   •  Industrial  waste  management  will  be  seriously  affected  by  CE  -­‐   municipal  waste  management  will  be  probably  much  less  affected       •  CirculariGes  require  clean  cycles   •  There  are  technical,  market  and  natural  barriers  to  circulariGes     •  This  means  that  there  is  and  there  will  be  a  need  for  final  sinks   •  InnovaGon  in  business  models  is  a  key-­‐element  of  the  circular   economy  
  • 37. Conclusions   •  CE  requires  much  more  and  more   advanced  and  not  less  waste  management   •  CE  will  create  a  landscape  where  waste  and   resource  management  will  be  integrated  on   each  and  every  supply  chain     •  So,  CE  should  be  considered  as  an  opportunity   and  not  as  a  threat  for  the  SWM  industry   •  It  is  the  opportunity  to  create  the  SWM   industry  of  the  3IR  era