How to create an effective presentation. Marketing tips.

1. How to create an
effective presentation

2. Sometimes you may market your
business by producing some kind of
presentation and if you have an online
business then this might be in terms of
a webinar or a video demonstrating
something specific about your
business.
I am going to talk about how to ensure
that you create an effective
presentation.

3. The start
The most important part of your
presentation is of course the start.
You need to have something that
will really engage your viewers
and make them sit up and want
to pay attention.

4. Always start with something
engaging before you then
introduce yourself and what it is
you're going to talk about.
Don't talk about yourself first.

5. Interaction
Have you ever watched a
presentation and there seems to have
been a monologue conversation that
doesn't involve you the person who is
watching?
Whether you are producing a live
presentation or a recorded one you
need to engage your audience.

6. This means asking questions and trying
to encourage feedback from those
watching your presentation.
It doesn't matter if someone is
watching a recording because when
you ask questions the person watching
will still have a sense of you interacting
with them.

7. The main message
When you decide on your
presentation make sure you are
clear what your message is and
what the purpose is of your
presentation.
If you have too many messages it
will be confusing.

8. It is far better to focus on one main
point or key phrase that you can go
back to again and again throughout
your presentation.
If your presentation is about a product
then make sure that you mention the
products name throughout your
presentation.

9. Tell a story
People love hearing stories and an
easy way to engage your audience is
to tell a story.
This can be a true story for
example, you could use a case
study, or it can be a fictitious story.

10. The important thing is that your
story must be relevant to the
message you are trying to convey.
It must enhance that message.

11. The ending
Have you ever watched a
presentation and you thought the end
was about to come and then it carried
on for another 20 minutes?
I have and it can be quite frustrating
because you get yourself geared up
to the end of the presentation and
then switch off.

12. It is really important that when you
get to the end you sum up and
conclude in a concise and
memorable way so that the very
last thing that you say is the
message that you want your
audience to have received.

13. If you found this helpful then you might like to visit
my website:
KayFranklin.com
(Free download available)