Google Algorithm Updates are criterion that google uses in their search results to deliver more targeted results to the users. Google Algorithm Updates have major impact on SEO. Learn about important google updations

2. GOOGLE HISTORY
 Google began in March 1996 as a research
project by Larry Page and Sergey Brin, Ph.D.
students at Stanford University.
 It was first named as ‘backrub’ because the
system checked backlinks to estimate the
importance of a site.
 They changed the name to Google, originating
from a misspelling of the word "googol”.

3.  Google's original homepage had a simple design.

4. Why google started with algorithm
updations?
 Initially very little was needed to fully optimize on
page content.
 The inverse relationship between query position
and weight, simply put one’s important keywords
higher on the HTML tag hierarchy.
 This was relatively simple algorithm.
 So webmasters quickly discovered tricks to vastly
boost their SERP .

5.  They started practicing link keyword stuffing on
page content.
 As a result, google removed these sites from its
index.
 They started to practice this to punish
disingenuous webmasters looking to cheat the
system.
 Each year Google changes its search algorithm
hundreds of times.
 Google Algorithm Updates have high impact on
SEO. As it effects the search result rankings.

6. Important Google Algorithm updates
 Google Panda Update
 Google Penguin Update
 Google Pirate Update
 Google EMD (Exact Match Domain) Update
 Google Hummingbird
 Rank Brain Updation
 Google Payday Update
 Google Pigeon Update
 Google Mobile Friendly Update

7. Google Panda
 Google’s Panda Update is a search filter introduced in
February 2011.Also called farmer update
 It meant to stop sites with poor quality content from
working their way into Google’s top search results.
 This algorithm specifically targets sites that are low
quality in a number of ways, such as:
 Shallow content (not enough content to be useful)
 Poorly written content
 Content copied from other sites
 Content that’s not useful
 Remove the low quality pages of the site to increase
rankings of the high quality pages

8.  Panda is updated from time-to-time.
 When this happens, sites previously hit may escape,
if they’ve made the right changes.
 Panda may also catch sites that escaped before.
 Latest Panda Updation was Panda 4.2, July 18, 2015.
 It was the 30th updation of Panda. In which 2–3% of
queries were affected

9. Google Penguin
 Google Penguin is a Google algorithm update
that was first announced on April 24, 2012.
 The updation is to catch sites deemed to be
spamming its search results.
 This includes
paid links,
asking for a link,
negotiating link exchanges,
automating link creation ,
buying links or obtaining them through link
networks .

10.  Some reasons why your site get affected by
penguin are
* Anchor text over optimization
* Low quality backlinks
* Link relevance
* Outbound link quality
* Keyword stuffing
* Websites with virus or spam warning
* Hidden links and Hidden texts
 The last official Penguin update, Penguin 3.0
happened on October 17.

11.  The simplest recovery is to extract the link
list associated with his website.
 Through the webmaster tools "latest links"
and remove the links that fall into an
unnatural pattern.

12. Google Pirate Update
 Google’s Pirate Update is a filter introduced in
August 2012.
 Designed to prevent sites with many copyright
infringement reports, as filed through Google’s
DMCA system, from ranking well in Google’s
listings.
 Many sites experienced more than a 96% drop
in search visibility.

13.  Take a look at daily traffic loss from several
major pirate sites

14. Google EMD (Exact Match Domain)
Update
 The EMD Update is for “Exact Match
Domain” .
 It is a filter Google launched in September
2012 to prevent poor quality sites from
ranking.
 Simply because they had words that match
search terms in their domain names.

15. Google Hummingbird
 Hummingbird is the name of the new search
platform that Google is using as of September
2013.
 Its meaning is “precise and fast” and is
designed to better focus on the meaning
behind the words.
 Hummingbird is paying more attention to each
word in a query, ensuring the whole query —
the whole sentence or conversation or meaning
— is taken into account, rather than particular
words.

16.  Google Hummingbird is designed to apply the
meaning technology to billions of pages from
across the web, in addition to Knowledge Graph
facts, which may bring back better results.

17. Rank Brain
 Rank Brain is an artificial intelligence (AI)
program used to help process Google search
queries.
 RankBrain uses artificial intelligence to
embed vast amounts of written language
into mathematical entities, called
vectors, that the computer can understand.

18.  If RankBrain sees a word or phrase it isn’t
familiar with, the machine can make a guess
as to what words or phrases might have a
similar meaning and filter the result
 According to Google it’s the third most
important factor in determining the results
that appear in your search queries.

19. Google Payday loan
 Google launched the Google Payday Loan
algorithm to filter out lower quality websites.
 They were using a variety of spam techniques
to boost their rankings for heavily trafficked
search key word queries.
 This update, which was designed to combat
specific search queries that tend to have a
high number of extremely spammy results
was launched in June 11, 2013.

20.  The algorithm impacted roughly 0.3% of the
U.S. queries, but Matt said it went as high as
4% forTurkish queries whereWeb spam is
typically higher.

21. Google Pegion Update
 Launched on July 24, 2014 for U.S. English
result.
 The Pigeon Update is a new algorithm to
provide more useful, relevant and accurate local
search results.
 Google stated that this new algorithm improves
their distance and location ranking parameters.
 This is quite useful for the user and the local
business.

23. Google Mobile-Friendly update
 On April 21 2015, Google released a significant new
mobile-friendly ranking algorithm that’s designed
to give a boost to mobile-friendly pages in
Google’s mobile search results.
 In order for a site to be considered mobile-friendly,
* Its text has to be readable without tapping and
zooming.
* tap targets need to be spaced out appropriately.
* The page avoids unplayable content or horizontal
scrolling.

24.  As more than 60% of the search is from mobile
devices, it is important that the site needs to be
easily usable from a mobile device.

25. THANK YOU !!
BY KAVYA