1. Recruiting Solutions
LinkedIn
Career Pages
Become the company
to work for
Help candidates better understand and identify with your culture
and career opportunities
Convince candidates
Put your best foot forward when professionals research Why set up a LinkedIn Career Page?
careers at your company. Your Career Page on LinkedIn
• Position your company as an ‘employer of choice’
is only one click away from your jobs, groups and
employee profiles, including your own. Differentiate • Raise awareness of job opportunities
your brand with videos, banners, and more. Control • Increase candidates’ likelihood to respond to
what appears on your Career Page. Educate and inform your messages and accept your offers
candidates following your company on LinkedIn. • Drive traffic to other destinations (e.g. your
career website, social network sites)
• Understand who is viewing and interacting with
Deliver a custom experience your brand through detailed real-time analytics
Your content adapts to viewers based on their LinkedIn
profile. For instance, engineers could see very different
jobs, content and featured employees than sales
professionals. Update your company page as often as
you want to keep your content fresh.
Be authentic
Your best ambassadors are your employees. Showcase
their story to professionals as they research your career
opportunities on LinkedIn.

2. Your messages dynamically
adapt to the viewer
Job postings targeted to
viewer for relevance Contact your
recruiters directly
Employee spotlights Company culture video
Up to 3 customizable
modules
Links to additional Employee benefits
company content
What is ‘follow company’? There are three tiers of LinkedIn Career Pages:
‘Follow company’ enables professionals to keep
up-to-date on job opportunities, personnel changes Silver Gold Platinum
and more at companies of interest. Your Career Page, Real-time editing Yes Yes Yes
alongside your Company Page, is a powerful additional
tool to educate and inform both active and passive Detailed Analytics Yes Yes Yes
candidates. You will be able to see who is following
Jobs targeted to audience Yes Yes Yes
your company and send automatic updates to your
followers on job updates, events, etc. Target page content to No Up to 5 target Up to 30 target
audiences audiences audiences
Content refresh Unlimited Unlimited Unlimited
Ads to drive traffic to site No 600K ad 2M ad
impressions impressions
Only your ads appear on No Yes Yes
your company’s pages
talent.linkedin.com | sales@linkedin.com
Please contact your sales manager or account manager for more information.
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