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Video content marketing 
In this file, we share with you all information that related to video 
content marketing such as video marketing tips, video marketing tools, 
video marketing sites. 
If you need top free materials below, please visit: 
videomarketingaz.com 
· Top 21 tips for video marketing 
· Top 31 sites to upload your videos 
· Top free 7 tools for video marketing 
I. Video marketing content for you! 
Brands are always looking for ways to increase engagement with their 
modern, digital audiences and are enthusiastic about producing 
multimedia content. Video in content marketing is becoming more 
prominent and when used effectively has the ability to substantially alter 
the perception of a brand. 
The Axonn Research Video in Content Marketing survey canvassed the 
opinion of more than 600 creators, consumers and publishers of video 
content to gauge the frequency with which people view videos and to 
what end, as well as how people perceive brands that produce video 
content. 
The results demonstrated that more than two-thirds of companies now 
use video in their content marketing strategies with 78% of organisations 
Video marketing. Free pdf download examples Page 1
surveyed saying they were planning to use more video content in the 
future. 
· Seven out of ten people said their perception of a brand was 
positively altered after seeing interesting video content 
· A massive 75 per cent of people now share video content, and 
usually do so using social media platforms such as Twitter and 
Facebook 
· Almost one in five people are watching daily videos that are to do 
with their work 
Marc Turley, head of Axonn Research, said of the results: “I expect to 
see an even bigger rise in businesses implementing multimedia within 
their content marketing strategies in the next year as it is already proving 
successful in engaging audiences and improving brand perception. This 
will be further boosted as the number of those with access to a mobile 
platform increases and sharing among social media users becomes even 
more prevalent.” 
II. Video marketing tips 
#1: Take advantage of video’s 
branding opportunities 
For branding purposes, have your 
company logo displayed 
prominently somewhere on the 
screen. You can do this at all 
times, or during key times in your 
video. 
Video marketing. Free pdf download examples Page 2
In the image below, notice how the company logo is displayed in the 
upper-left corner. You can display your logo throughout your video or 
only at key times. 
#2: Include your URL in your video 
When you edit your video, take advantage of the different editing 
features. One easy feature is to add a text box to your video. This is 
where you can display your website address and it’s a great way to get 
exposure. 
Here’s a screen shot of Mari Smith’s YouTube channel. Notice how she 
used a text box in her video to display key information, including her 
website URL at the end of her video. Smart move! 
#3: Make your title count 
Just like a headline to a blog post, video titles can pull powerful traffic. 
There are two main reasons why the title is so important. One, a great 
title can instantly grab a viewer’s attention. 
Two, when you use the appropriate keywords in your title, you are more 
likely to show up on search engines when people are searching for your 
topic. And remember Google owns YouTube, so there’s a story 
connection between video and searching. 
#4: Provide excellent content 
Take some time to think about your ideal viewer. What do you know 
that they’ll find valuable? What can you teach them? “How-to” videos 
are extremely successful because not only do they offer great value to 
your viewer, but also you’re able to showcase your knowledge and skill, 
thus positioning yourself as an expert. This is key as you continue to 
grow your brand 
Video marketing. Free pdf download examples Page 3
#5: Always provide an HTML link 
When you post on YouTube, you have the option to write a short 
description of your video. Always start with the link you want to drive 
your viewers to so you don’t miss this key opportunity. 
Here’s a snapshot of the description boxes from one of my YouTube 
videos. Notice the placement of my website URL (it’s the first thing 
you want to put in the box!) and the keywords I used in my title as well 
as the description. 
#6: Go beyond YouTube 
Most people post their videos on YouTube. In addition to this, make 
sure to always embed your video on your own website. This will 
increase the amount of time people spend on your website and help grow 
a captive audience. 
Also, Google’s algorithms consider how many times a video is viewed, 
and embedded video views you receive get added to the ‘views’ tally on 
YouTube. This is important for showing up in Google search results! 
Video marketing. Free pdf download examples Page 4

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Video Marketing Tips, Tools & Sites Free PDF

  • 1. Video content marketing In this file, we share with you all information that related to video content marketing such as video marketing tips, video marketing tools, video marketing sites. If you need top free materials below, please visit: videomarketingaz.com · Top 21 tips for video marketing · Top 31 sites to upload your videos · Top free 7 tools for video marketing I. Video marketing content for you! Brands are always looking for ways to increase engagement with their modern, digital audiences and are enthusiastic about producing multimedia content. Video in content marketing is becoming more prominent and when used effectively has the ability to substantially alter the perception of a brand. The Axonn Research Video in Content Marketing survey canvassed the opinion of more than 600 creators, consumers and publishers of video content to gauge the frequency with which people view videos and to what end, as well as how people perceive brands that produce video content. The results demonstrated that more than two-thirds of companies now use video in their content marketing strategies with 78% of organisations Video marketing. Free pdf download examples Page 1
  • 2. surveyed saying they were planning to use more video content in the future. · Seven out of ten people said their perception of a brand was positively altered after seeing interesting video content · A massive 75 per cent of people now share video content, and usually do so using social media platforms such as Twitter and Facebook · Almost one in five people are watching daily videos that are to do with their work Marc Turley, head of Axonn Research, said of the results: “I expect to see an even bigger rise in businesses implementing multimedia within their content marketing strategies in the next year as it is already proving successful in engaging audiences and improving brand perception. This will be further boosted as the number of those with access to a mobile platform increases and sharing among social media users becomes even more prevalent.” II. Video marketing tips #1: Take advantage of video’s branding opportunities For branding purposes, have your company logo displayed prominently somewhere on the screen. You can do this at all times, or during key times in your video. Video marketing. Free pdf download examples Page 2
  • 3. In the image below, notice how the company logo is displayed in the upper-left corner. You can display your logo throughout your video or only at key times. #2: Include your URL in your video When you edit your video, take advantage of the different editing features. One easy feature is to add a text box to your video. This is where you can display your website address and it’s a great way to get exposure. Here’s a screen shot of Mari Smith’s YouTube channel. Notice how she used a text box in her video to display key information, including her website URL at the end of her video. Smart move! #3: Make your title count Just like a headline to a blog post, video titles can pull powerful traffic. There are two main reasons why the title is so important. One, a great title can instantly grab a viewer’s attention. Two, when you use the appropriate keywords in your title, you are more likely to show up on search engines when people are searching for your topic. And remember Google owns YouTube, so there’s a story connection between video and searching. #4: Provide excellent content Take some time to think about your ideal viewer. What do you know that they’ll find valuable? What can you teach them? “How-to” videos are extremely successful because not only do they offer great value to your viewer, but also you’re able to showcase your knowledge and skill, thus positioning yourself as an expert. This is key as you continue to grow your brand Video marketing. Free pdf download examples Page 3
  • 4. #5: Always provide an HTML link When you post on YouTube, you have the option to write a short description of your video. Always start with the link you want to drive your viewers to so you don’t miss this key opportunity. Here’s a snapshot of the description boxes from one of my YouTube videos. Notice the placement of my website URL (it’s the first thing you want to put in the box!) and the keywords I used in my title as well as the description. #6: Go beyond YouTube Most people post their videos on YouTube. In addition to this, make sure to always embed your video on your own website. This will increase the amount of time people spend on your website and help grow a captive audience. Also, Google’s algorithms consider how many times a video is viewed, and embedded video views you receive get added to the ‘views’ tally on YouTube. This is important for showing up in Google search results! Video marketing. Free pdf download examples Page 4