1. DESIGN
PORTFOLIO
VOL.01 2014 - 2016
A selection of work by Katie Southwick

2. Ron Issko
PROFESSIONAL COACH
for PERSONAL SUCCESS
AT WORK
Brochures
ACTIVE
TREE
SERVICES
COMPANY PROFILE
2015
ACTIVE TREE SERVICES PTY LTD
ABN 56 002 919 299
Phone 1300 368 733
Web www.activetreeservices.com.au
PORTFOLIO ITEM 01
info
A new identity for a professional business
coach. Logo, brochure and communication.
PORTFOLIO ITEM 02
info
Corporate brochure for $100m tree services
company. Design, brochure, logo, and other.
PORTFOLIO ITEM 03
info
Brochure for a communication and corporate
writing business.
SELECTED WORKS - KATIE SOUTHWICK / 2014 - 2016

3. PORTFOLIO ITEM 04
info
www.map2.co
Design and build from scratch the website
for a leading business consultancy.
WebsitesSELECTED WORKS - KATIE SOUTHWICK / 2014 - 2016

4. PORTFOLIO ITEM 05
info
www.psfj.co
Design and build from scratch the website
for a freelance journalist and corporate
writer.
WebsitesSELECTED WORKS - KATIE SOUTHWICK / 2014 - 2016

5. PORTOFOLIO ITEM 06
info
www.hopeinjesus.co
Design and build from scratch the website
for a charity.
WebsitesSELECTED WORKS - KATIE SOUTHWICK / 2014 - 2016

6. PORTOFOLIO ITEM 07
info
www.projecthware.com.au/Home
Design and build from scratch the website
for an architectural hardware company.
WebsitesSELECTED WORKS - KATIE SOUTHWICK / 2014 - 2016

7. PORTOFOLIO ITEM 08
info
www.delfarchitectural.com.au
Image production and uploading to the web,
fixing the issues with the web (back-end)
catalog control, fitting instructions design
and upload to the web, write the user guide
“How to make updates” for the web.
WebsitesSELECTED WORKS - KATIE SOUTHWICK / 2014 - 2016

8. PORTOFOLIO ITEM 09
info
www.fiveconsulting.com.au
Design and build from scratch the website
for a business consultancy.
WebsitesSELECTED WORKS - KATIE SOUTHWICK / 2014 - 2016

9. PORTOFOLIO ITEM 10
info
web: https://issuu.com/bsicomms/
docs/spark_mag_feb_19_final.comp
Magazines design including text and
graphics.
Magazine Design
SELECTED WORKS - KATIE SOUTHWICK / 2014 - 2016

10. PROPOSAL
Brand positioning and market
differentiation as a foundation for
increased enterprise value.
CLIENT OLIVER HUME PTY LTD
DATE APRIL 2015
COMPANY MAXIK CONSULTING PTY LTD
TEAM PAUL M SOUTHWICK, CLAIRE SCOBIE & KATIE SOUTHWICK
PORTFOLIO ITEM 11
info
MULTIPLE DOCUMENTS for a corporate
training company.
PORTFOLIO ITEM 12
info
CONSULTING PROPOSALS for various
business consultancies.
PORTFOLIO ITEM 13
info
PARTICIPANT HANDOUTS for corporate
training events.
Other DocumentsSELECTED WORKS - KATIE SOUTHWICK / 2014 - 2016

11. PAUL M SOUTHWICK
Freelance Journalist & Corporate Writer
+61 424 70 40 10 220 Spencer St
www.psfj.co
paul@psfj.co Melbourne, VIC 3000
Australia
ABN: 68 151 964 171 | 45 136 757 581
,O
m
w
Business Cards & Logos
PORTFOLIO ITEM 14
info
Various business cards and logos linked to
overall corporate brand positioning.
SELECTED WORKS - KATIE SOUTHWICK / 2014 - 2016

12. PORTFOLIO ITEM 15
info
Diagrams and schematics for a business consultancy
 MAP2

RFS Myths
Rules of RFS
Advisor

VALUATION (1)
& POSSIBLE
VALUATION



RFS INITIATIVES


M&A ACTIVATES

VALUE
MONETARISATION
o
3
5
7
READY FOR SALE
DIAGNOSIS
2
 MAP2
Ä Owner has >25 hours pw free for RFS, now.
Ä Know how business valuers value businesses.
Ä Know what M&A firms do and how they price.
Ä Can say succinctly what’s unique & better.
Ä Annuity revenue >50% of business.
Ä Can describe what for sale & 100% sure owned.
Ä Normalised, reconciled accounts (ATO, mgt).
Ä Name strategic buyers & quantify value to them.
Ä Culture of key staff consistent with buyers.
Ä Understand running a business BAU vs RFS.
Ä Know Risk / Understandability From Buyer’s View.
Ä Follow MAP2 Brand Positioning Models.  MAP2
Best of the best
Modelling expertise
Use again for 2nd valuation
 MAP2
Who
What
When
Dependencies
Budget & RFS ROI
RFS PLAN
4
 MAP2
Company
Externals
MAP2
 MAP2
ÄEstablish strategic value
ÄIdentify and screen buyers
ÄVerbal and written“one pager”
ÄC.A., data room, information
memorandum
ÄDue diligence
ÄOffer, contract and negotiation
ÄComplete
VALUATION (2)6
3
4
5
6
7
READY FOR SALE
©2015. MAP2 PTY LTD
AWARENESS OF
READY FOR SALE
PREPAREDNESS
1
2
START

COMMERCIALISE &
MONETARISE
CONNECTIONS &
NETWORKS
PRESENTATIONS
© 2015. MAP2 PTY LTD. > MAP2.CO
COMMERCIALISATION
We work with owners and
managers to optimise
the earnings, value and
positioning of the business
based on the assets,
intellectual property and
opportunities of the business.
o




 MAP2
Options
Terms
Modelling
Focus and activation
 MAP2
Economic decision
makers
Influencers
Cold calling
Knowledge
Access
 MAP2
Design and content
Delivery
Business ModelsSELECTED WORKS - KATIE SOUTHWICK / 2014 - 2016

13. PORTFOLIO ITEM 16
info
Original cards designed, made and sold online
Original Cards
SELECTED WORKS - KATIE SOUTHWICK / 2014 - 2016
https://www.etsy.com/shop/ParadiseInvitations?ref=hdr_shop_menu

14. About Katie Southwick
Katie creates, designs, manages and updates multimedia content for websites, social media,
mobile applications, interactive media, collateral and other products.
Katie has experience in IT, sales and marketing support, project management, database
development, marcom services, customer relations, website design and build, event
management and delivery.
She is also a specialist at producing quality, highly visually appealing documents of all types
(brochures, collateral, etc.) being innovative and creative in her work.
Katie’s passions are design, first class sales and marketing support, to create websites,
especially marrying the technical and people aspects.
DIP Business and IT (Masters equivalent), Microsoft Computer Technology Specialist (MCTS), Cert. Graph Design, DIP Piano
City: Melbourne | Email: katie@map2.co | Mobile: (+61) 437 220 754