for school

1. PERSONAL BRAND EXPLORATION
Katie Jasper
Project & Portfolio I: Week 1
January 31st, 2023

2. Growing up in the Detroit Area I heard and
learned a lot about different genres of music,
more specifically Motown music. My family is
very music oriented so I heard all different types
of music as a kid. Later on I developed my own
taste in music and have been in love with music
ever since. I also was able to start making
connections with people early on due to being a
fangirl of many different artists/groups. I decided
to come to Full Sail to pursue my dreams and
build my education about Music Business after
years of self-doubt due to not doing the
“traditional schooling”. Now I’m here and ready
to pursue a career in music business.
IDENTITY

3. PROFESSION
Potential Job Titles:
• Social Content Creator
• Creative Director
• Tour Marketer
BRAND ARCHETYPE – Since I
got The Creator as my archetype I
know that any project I do must
be done to my best ability. I have
a huge imagination and love to
be able to put that to use in my
work.
Creative/Manager for the Music Industry
Picture Relevant
to Your Industry
Goes Here

4. [CATEGORY of PEOPLE]
TARGET AUDIENCE
Arnold Bermejo
Outreach Plan:
• Connect with him through Linkedin.
• Message him through Linkedin.
• Follow up with him a week after a message has been
sent.
PROFILE
PICTURE Content Creator at Universal
Music Group
Christian Holgado
Outreach Plan:
• Connect with him through Linkedin
• Message him though Linkedin or email him.
• Do a follow up message within a couple of days of initial
contact through email or Linkedin.
PROFILE
PICTURE
Artist Manager at iHeartMedia
Lindsey Medina
Outreach Plan:
• Connect with her through Linkedin
• I will contact her through Linkedin or email
• Make sure to do a follow up message within a couple
days of first contact.
PROFILE
PICTURE Tour Marketing at Live Nation

5. GOALS
Short Term: (Immediately After Graduation, 2024)
• Begin an internship with a record label or touring
company.
‣Begin to apply for internships during the last
months of school and keep networking with
others.
Mid Term: (2027)
• Land a job with a record label for marketing/social
media creator.
‣Work through my internship and make more
connections with coworkers and get more
experience in the industry.
Long Term: (2030)
• Become a Marketing Manager or Social Content
Creator for a record label.
‣After gathering experience in my field, I will
successfully be able to move up as a manager
and continue my career working for the label.

6. SKILLS ANALYSIS
Notable Skills & Current Proficiencies:
Notable Skills REQUIRED in TRADE & Current Proficiencies:
Excel Certified
SOFT
HARD
Novice / Adept / Expert
Photoshop Skills Novice / Adept / Expert
Communication Novice / Adept / Expert
Problem Solving Novice / Adept / Expert
Strategical/Analytical
SOFT
HARD
Novice / Adept / Expert
3+ years’ experience in content/digital marketing Novice / Adept / Expert
Organizational Skills Novice / Adept / Expert
Teamwork Novice / Adept / Expert

7. I help my team create great content/digital
marketing by working together and
developing new projects.
[WHO?] [WHAT?] [HOW?]
PROMISE

8. CREDENTIALS
Work Experience:
• Street Team member for FanToBand
• Writer for Noisescape Magazine
Education:
• Highschool Diploma: Clarenceville High
School, 2021
• Music Business, B.S., Full Sail University (2024)
Awards:
• Helping with projects with FanToBand as
well as Noisescape Magazine.
Picture Relevant
to Your Industry
Goes Here

9. COMPETITION
Diego A. Colón
Industry Experience:
• Oct. 2021-Aug 2022 Intern, Buena
Vibra Group
• Present- Social Media Manager at
UNLMTD
Education:
• High School Diploma
• Music Business, B.S., Full Sail University (Exp. 2024)
Leadership Experience:
• Leadership positions within the National Honor Society,
Golden Age & Red Cross
Skills and Proficiencies:
• Communication
• Creativity
• Problem Solving
Katie M. Jasper
Overall Online Presence:
• Little connections through Linkedin, customized banner,
professional headshots, zero articles and is active on
other social media platforms.
• Grade: Average, he has taken steps for his social
media presence but not fully where he wants to be.
HEADSHOT HEADSHOT
Industry Experience:
• Employee at various live music
venues
• Street Team for Fan To Band
• Writer/Press for Noisescape
Magazine
Education:
• High School Diploma
• Music Business, B.S., Full Sail University (Exp. 2024)
Leadership Experience:
• Manager Experience at Multiple Resturants
Skills and Proficiencies:
• Writing
• Interpersonal Skills
• Adaptability
Overall Online Presence:
• I have a Linkedin Profile but rarely use it. I am very
active on more social media platforms like Twitter,
Facebook, Instagram and TikTok.
• Grade: 75 (A little above Average) I would rate my
online presence to be decently high. I have multiple
accounts on different platforms to communicate with
others about music industry related things and fan
projects.

10. M COMPETITION
Arnold Bermejo
Noteworthy Experience:
• Four years of design experience in High School
• Cybersecurity and coding experience
HEADSHOT
Industry Experience:
• Digital & Media Assistant at Cal State University of San Marcos
• Visual Content Creator at Universal Music Group
Education:
• High School Diploma
• Computer Science, B.S., Cal State University of San Marcos (Exp. 2023)
Skills and Proficiencies:
• Coding
• Cybersecurity
• Digital Media Design
Overall Online Presence:
• Arnold has over 500+ connections on Linkedin. He is very thorough with all his details about his experience
with coding and design. I would say his online presence is great. He has a bunch of details about himself and
his experience with the industry and what he is interested in. As well as having well over 500 connections on
Linkedin.

11. BRAND POSITION
For future friends and connections who love the
music industry and want to be apart of it, I provide
a lot of experience in the fan side of the industry
because I understand how it feels to be a fan and
know what fans want to see through social media.
“NICKNAME?”

12. NETWORKING &
MARKETING
Industry Events & Organizations
• Networking Summit
‣ February 20th – Full Sail University
• Learning about the Three Major Labels
‣ February 15th – Zoom Meeting
• Pop Punk Industry Workshop – Fan To Band
‣ February 8th – Zoom Meeting
Digital Marketing
• Primary Content: As of right now I am currently a writer for
Noisescape Magazine and have some interviews coming up
with some new artists. I will be connecting with them and
learning more about them and complete articles for
Noisescape Magazine.
• Primary Tools: I will use Instagram the most for my social
media platforms. I am trying to build my platform more on
there and have had success in the past making connections.
• Website: Make my online presence known by using my other
social media platforms to push my name and brand out there.

13. PROFESSIONAL DEVELOPMENT
Mentor
• While seeking out a mentor I would look for someone I
would be able to connect with musically and personality
wise. Someone who would be able to push me to my
limits and beyond and to help me grow as well.
Formal Education
• Music Business B.S., Full Sail University (Exp. 2024)
Technical Skills
• Project Management – July 2023
• Photoshop – October 2023
• Marketing skills – December 2023
Soft Skills
• Critical Thinking – July 2023
• Time Management – August 2023
• Adaptability – October 2023

14. Katie Jasper
Ever since covid-19 and having no live shows for almost 2 years fans have
gone crazy with camping for shows to be as close as they can be to their
favorite artists. Well, a new system for shows have been in place for some
shows. If the shows have a pit or general admission standing area they will
do lottery picks for first in line. They have been doing this for artists like
Harry Styles who have sold out shows and have made it better for fans to
possibly experience the front row without camping outside the venue for
days.

15. REFERENCES
Social content creator - umusic.wd5.myworkdayjobs.com.
(n.d.). Retrieved February 3, 2023, from
https://umusic.wd5.myworkdayjobs.com/en-
US/UMGUS/job/Manager--Creative-Content_R0005148