Diese Präsentation wurde erfolgreich gemeldet.
Wir verwenden Ihre LinkedIn Profilangaben und Informationen zu Ihren Aktivitäten, um Anzeigen zu personalisieren und Ihnen relevantere Inhalte anzuzeigen. Sie können Ihre Anzeigeneinstellungen jederzeit ändern.

Xcelerate Financial: Fundraising & Startup CFOs 101

Xcelerate Financial specializes in providing CFO services to startups and high growth organizations. This presentation reviews some basics around fundraising and the role a startup CFO plays.

  • Loggen Sie sich ein, um Kommentare anzuzeigen.

Xcelerate Financial: Fundraising & Startup CFOs 101

  1. 1. STARTUP FUNDRAISING 101 Katherine Gaffney, MBA, CPA Founding Partner, Startup CFO
  2. 2. •CFO Advisory •Financial Planning •KPI Dashboards •Fundraising •Strategy Consulting •Accounting •Board Reports •Resource Allocation •Investor Relations •Taxes SERVICES
  3. 3. CLIENTS
  4. 4. FUNDRAISING 101 OVERVIEW Why raise funds? Types of Investors Fundraising process Analyze your Business What investors want to see
  5. 5. FRIENDS & FAMILY • Beware of ruining personal relationships • Only accept what someone can afford to lose • Convertible loan
  6. 6. ANGELS/SUPER ANGELS • LESS $$ ($25k-$250k) • 3-5 MONTH PROCESS • HNW INDIVIDUALS • FOCUS ON INDUSTRY EXPERTS
  7. 7. • MORE $$$$ • HIGHER EXPECTATIONS • LARGER NETWORK • GREATER DILUTION • RED TAPE VENTURE CAPITAL
  8. 8. FUNDING STAGES Friends & Family Bootstrap Operating: Prepaid revenue or AR Financing Angels Venture Capital Venture Debt Strategic Investors Ideation $0 Launch & Traction $1M Growth & Scale $5M Breakout >$5M Established Growth >$MM FULL-TIME CFO PART-TIME CFO ADVISOR
  9. 9. FUNDRAISING PROCESS • BUILD YOUR VALUE PROPOSITION • EXPECT 6 MONTH PROCESS • USE YOUR NETWORK FOR WARM INVESTOR INTROS • BUSINESS DEVELOPMENT PROCESS TOWARDS INVESTORS • DON’T WAIT UNTIL YOU NEED $$$
  10. 10. INVESTOR DATING Expertise Brand Support Network Stage Location Focus
  11. 11. •Create milestones around your objectives •How will you spend the money, Dev/Marketing/G&A? •12-18 months of runway •Beware of raising more than you need! USE OF FUNDS
  12. 12. REQUIRED DOCUMENTS •EXECUTIVE SUMMARY •PITCH DECK •PRODUCT DEMO •FINANCIAL MODEL
  13. 13. • Vision • Problem • Solution • Demo • Market • Competition • Team • Milestones • Traction • Financial slide • Use of funds PITCH DECK
  14. 14. Level 2 Level 1 FINANCIAL PROJECTIONS: BOTTOM-UP MILESTONE FUNDING/STAFFING DEVELOPMENT & MARKETING SPEND TO SUPPORT GROWTH INITIATIVES USER ACQUISITION/REVENUE BASED ON CHANNEL SPEND
  15. 15. FINANCIAL PROJECTIONS: TOP-DOWN CALCULATE SHARE of TOTAL REVENUE TOTAL MARKET SIZE with FOCUS ON SEGMENT OPERATING EXPENSES as % of REVENUE
  16. 16. FINANCIAL SLIDES • Revenue model • 5 year projections • Funding requirements • Use of funds
  17. 17. FUNDRAISING IS A JOURNEY NOT A DESTINATION
  18. 18. IT’S ALSO WHEN THE HARD WORK BEGINS….
  19. 19. BRINGING IN A CFO EARLY IN THE GAME WILL PAY FOR ITSELF MANY TIMES OVER
  20. 20. STARTUP CFO ROLES
  21. 21. THE ACCOUNTANT • Financials: P&L, Balance Sheet, Cashflow • AP/ Bill payments • AR/Collections • Taxes: Income, Franchise, Sales
  22. 22. THE FINANCIER • Equity vs Debt Analysis • Fundraising: • Runs deal process • Obtains loan/lease approval for company growth • Revenue financing • Investor relations
  23. 23. THE CLOSER • SALES: • Late Stage involvement • The Heavy: • You can blame your CFO for the terms and conditions
  24. 24. THE OPERATOR 1. STRUCTURE 2. PROCESS 3. REPORTING 4. INSIGHT 5. ACTIONABLE STEPS 6. REPEAT & ITERATE FOR GROWTH
  25. 25. THE COST CUTTER • Maximize Spend ROI • Knows where to cut where it won’t affect the business • Benchmarks against other startups: Salaries, CAC, Development, Rent,Insurance,Commissions
  26. 26. THE CONSIGLIERE • Strategize • Counsel: • Initiative prioritization • Advise: • Decision-making • Challenge the CEO for thorough vetting
  27. 27. THE JACK OF ALL TRADES • HR: Commission plans, compensation packages, policies, culture, events • IT: Drives information systems • LEGAL: Contract review
  28. 28. THE STARTUP CFO 1. Chief Fund Raising Officer 2. Chief Accounting Officer 3. Chief Operations Officer 4. Chief HR Officer 5. Chief I.T. Officer 6. Chief Risk Officer 7. Chief Strategy Officer 8. Chief Negotiation Officer
  29. 29. THANK YOU! Katherine Gaffney, MBA, CPA katherine@Xceleratefinancial.com www.xceleratefinancial.com Instagram: xcelerateyourbusiness @xceleratef

×