Xcelerate Financial specializes in providing CFO services to startups and high growth organizations. This presentation reviews some basics around fundraising and the role a startup CFO plays.
5. FRIENDS & FAMILY
• Beware of ruining personal relationships
• Only accept what someone can afford to lose
• Convertible loan
6. ANGELS/SUPER ANGELS
• LESS $$ ($25k-$250k)
• 3-5 MONTH PROCESS
• HNW INDIVIDUALS
• FOCUS ON INDUSTRY EXPERTS
7. • MORE $$$$
• HIGHER EXPECTATIONS
• LARGER NETWORK
• GREATER DILUTION
• RED TAPE
VENTURE CAPITAL
8. FUNDING STAGES
Friends & Family
Bootstrap
Operating: Prepaid revenue or AR Financing
Angels
Venture Capital
Venture Debt
Strategic Investors
Ideation
$0
Launch &
Traction
$1M
Growth &
Scale
$5M
Breakout
>$5M
Established
Growth
>$MM
FULL-TIME
CFO
PART-TIME
CFO
ADVISOR
9. FUNDRAISING PROCESS
• BUILD YOUR VALUE PROPOSITION
• EXPECT 6 MONTH PROCESS
• USE YOUR NETWORK FOR WARM INVESTOR INTROS
• BUSINESS DEVELOPMENT PROCESS TOWARDS
INVESTORS
• DON’T WAIT UNTIL YOU NEED $$$
11. •Create milestones around your objectives
•How will you spend the money, Dev/Marketing/G&A?
•12-18 months of runway
•Beware of raising more than you need!
USE OF FUNDS
13. • Vision
• Problem
• Solution
• Demo
• Market
• Competition
• Team
• Milestones
• Traction
• Financial slide
• Use of funds
PITCH DECK
14. Level 2
Level 1
FINANCIAL PROJECTIONS: BOTTOM-UP
MILESTONE FUNDING/STAFFING
DEVELOPMENT & MARKETING SPEND TO
SUPPORT GROWTH INITIATIVES
USER ACQUISITION/REVENUE BASED ON
CHANNEL SPEND
25. THE COST CUTTER
• Maximize Spend ROI
• Knows where to cut
where it won’t
affect the business
• Benchmarks against
other startups:
Salaries, CAC, Development,
Rent,Insurance,Commissions
26. THE CONSIGLIERE
• Strategize
• Counsel:
• Initiative prioritization
• Advise:
• Decision-making
• Challenge the CEO
for thorough vetting
27. THE JACK OF ALL
TRADES
• HR: Commission plans,
compensation packages,
policies, culture, events
• IT: Drives information
systems
• LEGAL: Contract
review