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Personal Brand Exploration - Kat C.
- 1. PERSONAL BRAND EXPLORATION Katherine Cordero Project & Portfolio I: Week 1 February 2,2023
- 2. Over the years I have worked primarily in the hospitality industry by way of cook.I fi nd that I thrive in the fast paced and close knit family atmosphere.My favorite position so far has been Food Truck Manager and Catering Specialist.These were the positions that really introduced me to the marketing world.I want to use my skills to help grow my future business ideas as well as my friends and family’s ideas.I think what makes me unique is my ability to get along and fi t in with all walks of life. IDENTITY Picture of You Goes Here
- 3. PROFESSION Potential Job Titles: •Brand Manager •Marketing Coordinator •Marketing Director BRAND ARCHETYPE - The Entertainer While working in the Hospitality Industry,I was always engaging with customers and ensuring that they had the best experience with our food and service.Connections and new friends were made everywhere I went. Marketing Manager for the Hospitality Industry Picture Relevant to Your Industry Goes Here
- 4. Managers within Marketing TARGET AUDIENCE Tyler Garner Outreach Plan: • I will fi nd fi nd connections within Full Sail University as well as research previous positions held. • To begin initial contact I will connect with him on LinkedIn and attach a note. • After a week I will reach out with questions or comments regarding a project he has worked on. PROFILE PICTURE Director of Social Media at Full Sail University Justin Leslie Outreach Plan: • I will research previous positions held and projects he is associated with. • To begin initial contact I will connect with him on LinkedIn and attach a note. • After a week I will reach out with questions or comments regarding a project he has worked on. PROFILE PICTURE Director of Social Media at Hard Rock International Nicos Charalambous Outreach Plan: • I will research previous positions held and projects he is associated with. • To begin initial contact I will connect with him on LinkedIn and attach a note. • After a week I will reach out with questions or comments regarding a project he has worked on. PROFILE PICTURE General Manager for House of Blues/Live Nation, Orlando
- 5. GOALS Short Term: (Immediately After Graduation,2024) •Increase my connections on LinkedIn within the Full Sail University community. ‣ By the time I graduate,November 2024,I will increase my connections with co-workers and classmates at at Full Sail University,going from 9 connections to 150 or more. Mid Term: (2029) •I will be in the beginning stages of opening my own food truck or restaurant. ‣ Have an LLC in place,own my chosen URL,and have an online presence with 1500 followers by January 2029. Long Term: (2039) •Have a successful restaurant with a live music venue. ‣ I will maintain my online presence and use connections gained to have four live music nights a week by January 2039.
- 6. SKILLS ANALYSIS Notable Skills & Current Pro fi ciencies: Notable Skills REQUIRED in TRADE & Current Pro fi ciencies: Cloud-based data access and sharing software SOFT HARD Novice / Adept / Expert Electronic mail software Novice / Adept / Expert Active Learning Novice / Adept / Expert Social Perceptiveness Novice / Adept / Expert Graphics or photo imaging software SOFT HARD Novice / Adept / Expert Web platform development software Novice / Adept / Expert Negotiation Novice / Adept / Expert Systems Evaluation Novice / Adept / Expert
- 7. I help owner/operators in the hospitality industry reach new audiences and bring in new customers by maximizing their online presence to make the brand more personable. PROMISE
- 8. CREDENTIALS Work Experience: • Basil Pizza and Wine Bar,Toledo • Head pizza maker,helped perfect their pizza style upon opening • Rosie’s Italian Grille,Toledo • In charge of the Jr.food truck,scheduling catering orders,delivering and setting up orders Education: • Digital Marketing Bachelor of Science, Full Sail University (November 2024) Leadership Roles: • Food truck manager • General manager • Assistant manager • Keyholder Picture Relevant to Your Industry Goes Here
- 9. COMPETITION MARIE DUARTE Noteworthy Experience: • Business Development Representative- Zillow • Sales Business Development- Ray Brandt Auto Group HEADSHOT HEADSHOT Industry Experience: • Relevant Academic Digital Marketing Projects - 9 projects Education: • Digital Marketing Bachelor of Science,Full Sail University (Graduates 2023) Skills and Pro fi ciencies: • Salesforce.com - 1 endorsements • Content Development - 0 endorsements • Data Analysis - 4 endorsements Overall Online Presence: • LinkedIn connections: 500+,no custom banner image, headshot not professionally taken but no unprofessional aspects such as alcohol or negative gestures,detailed LinkedIn with recent activity,no published articles,no social media links,LinkedIn URL not customized. • Grade: Average,80 out of 100 Skills and Pro fi ciencies: • Customer Service- 1 endorsements • Microsoft Excel - 1 endorsements • Salesforce.com - 1 endorsements Overall Online Presence: • LinkedIn connections: 9,no custom banner image, headshot not professionally taken but no unprofessional aspects such as alcohol or negative gestures,pro fi le not too detailed,no published articles, no social media links,LinkedIn URL not customized. • Grade: Poor,50 out of 100 KATHERINE CORDERO Industry Experience: • Created new catering menus for Rosie’s Italian Grille that could be taken to local businesses Education: • Digital Marketing Bachelor of Science,Full Sail University (November 2024) Leadership Experience: • Food truck manager- Rosie’s Italian Grille • General manager- Riverwalk Pizzeria
- 10. COMPETITION KRISTY CANNON Industry Experience: • Full Sail University Course Director (2012-2014) • Web Design and Editing Education: • University of Tennessee,Knoxville • Graphic Design,Art History • University of Central Florida • Digital Media,BS • Full Sail University • Media Design,MFA Leadership Experience: • Director of Marketing and Brand- Orlando Economic Partnership • Digital Marketing Manager- Orlando City soccer Skills and Pro fi ciencies: • Digital Marketing - 31 endorsements • Search Engine Optimization (SEO) - 2 endorsements • Email Marketing - 23 endorsements KATHERINE CORDERO Overall Online Presence: • LinkedIn connections: 500+,customized banner image, professional headshot,very detailed and active pro fi le, no published articles,no social media links,customized LinkedIn URL. • Grade: Superior,100 out of 100 HEADSHOT HEADSHOT Industry Experience: • Created new catering menus for Rosie’s Italian Grille that could be taken to local businesses Education: • Digital Marketing Bachelor of Science,Full Sail University (November 2024) Leadership Experience: • Food truck manager- Rosie’s Italian Grille • General manager- Riverwalk Pizzeria Skills and Pro fi ciencies: • Customer Service- 1 endorsements • Microsoft Excel - 1 endorsements • Salesforce.com - 1 endorsements Overall Online Presence: • LinkedIn connections: 9,no custom banner image, headshot not professionally taken but no unprofessional aspects such as alcohol or negative gestures,pro fi le not too detailed,no published articles, no social media links,LinkedIn URL not customized. • Grade: Poor,50 out of 100
- 11. BRAND POSITION For marketing managers in the hospitality industry who need motivated and enthusiastic professionals,I provide timely and engaging content because I believe a more personable and accessible brand attracts new customers and creates repeat customers. “KAT C.”
- 12. NETWORKING & MARKETING Industry Events & Organizations • 8th Annual SECSA CHRIE Conference,The Universal Magic of Hospitality ‣ March 10-11,2023 | Rosen College of Hospitality Management • Catersource Annual Conference and Trade Show ‣ March 27-30,2023 | Orange County Convention Center • The Hospitality Industry Technology Exposition and Conference (HITEC®) ‣ June 26-29,2023 | Metro Toronto Convention Centre (location changes each year) Digital Marketing • Primary Content: I will create fun and vibrant content highlighting food,drinks,and live music. • Primary Tools: I will use Facebook,Instagram,and Twitter as my primary social media.Content will be posted weekly as I have outings. • Website: Moving forward I will use my portfolio site to highlight any work done in classes or outside of class for my friends and family. Picture of You Goes Here
- 13. PROFESSIONAL DEVELOPMENT Mentor • I will seek to establish a mentorship with someone from the hospitality industry that has years of experience running restaurants and bars.My ideal mentor would be less formal and more down to earth. 2024 Formal Education • Digital Marketing Bachelor of Science,Full Sail University (November 2024) Technical Skills • Photoshop 2023 Essential Training - LinkedIn Learning, March 2023 • Introduction to Career Skills in Software Development - LinkedIn Learning,May 2023 • WordPress Essential Training - LinkedIn Learning,July 2023 Soft Skills • Negotiation Foundations - LinkedIn Learning,April 2023 • Creating a Culture of Service - LinkedIn Learning,June 2023 • Essential Skills for Social Media Managers - LinkedIn Learning,August 2023
- 14. Katherine Cordero You know all those failing restaurants and bars with zero online presence? Well,what I do is ensure potential guests are aware of their existence before that and create a welcoming and fun environment before they even step foot through our doors.In fact,through my time at di ff erent restaurants,I was always taking updated food pictures and making sure guests knew the time and location of any and all events keeping guests coming back night after night. “ Picture of You Goes Here
- 15. REFERENCES Catersource and the special event. Catersource and The Special Event. (n.d.). Retrieved February 5, 2023, from https://informaconnect.com/catersource-thespecialevent/ Conferences. SECSA CHRIE. (n.d.). Retrieved February 5, 2023, from https:// www.secsachrie.org/blank-3 David, J. P. (2017). Chapter 1: The Internet as Judge, Jury, and Executioner. In How to protect (or destroy) your reputation online: The essential guide to avoid digital damage, lock down your brand, and Defend Your Business. essay, Career Press. Fornander, J. (2020, July 20). Photo by John Fornander on unsplash. Unsplash. Retrieved February 5, 2023, from https://unsplash.com/photos/jJIb2e7Jkcs Justin Leslie - Director of Social Media - Hard Rock Cafe - LinkedIn. LinkedIn. (n.d.). Retrieved February 6, 2023, from https://www.linkedin.com/in/justinleslie LinkedIn Learning. LinkedIn Learning with Lynda: Online Training Courses for Creative, Technology, Business Skills. (n.d.). Retrieved February 5, 2023, from https:// www.linkedin.com/learning/?u=50813145 LinkedIn. (n.d.). Marie Duarte - linkedin. LinkedIn. Retrieved February 6, 2023, from https:// www.linkedin.com/in/marie-duarte-188517217 Marketing Managers. O*NET OnLine. (n.d.). Retrieved February 5, 2023, from https:// www.onetonline.org/link/summary/11-2021.00 Nicos Charalambous - General Manager - House of Blues | LinkedIn. LinkedIn. (n.d.). Retrieved February 6, 2023, from https://www.linkedin.com/in/ncharalambous1 Tyler Garner - Director of Social Media - Full Sail University - Linkedin. LinkedIn. (n.d.). Retrieved February 6, 2023, from https://www.linkedin.com/in/tylergarner Where hospitality meets. Hospitality Industry Technology Exposition & Conference. (n.d.). Retrieved February 5, 2023, from https://www.hftp.org/hitec/ Wilson, A. (2017, October 17). Photo by Adam Wilson on unsplash. Unsplash. Retrieved February 4, 2023, from https://unsplash.com/photos/6UIonphZA5o