6. THE FRESH INTELLIGENCE
ROUNDTABLE SERIES
Benefits of Universal Analytics
New Google standard for accurate tracking
More reporting features
More in-depth data on visitors to your site
Ability to setup custom dimensions and metrics
All new Google Analytics profiles are automatically setup
on Universal Analytics
7. THE FRESH INTELLIGENCE
ROUNDTABLE SERIES
One Code To Rule Them All?
Google Tag Manager
https://www.google.com/tagmanager/
1x implementation on site
Add tracking pixels & verification codes through browser
10. THE FRESH INTELLIGENCE
ROUNDTABLE SERIES
Audience Overview: What’s Happening On My Site?
• Derive Meaning
▫ Select comparative date range
▫ Have visits increased? Decreased? Remained flat?
▫ Major shifts in bounce rate or new visitors?
• Take Action
▫ Are you aware of any recent changes in:
Marketing activities
PR coverage
Offline events
▫ Move onto Traffic Sources to determine cause of increase or decrease in visits
11. THE FRESH INTELLIGENCE
ROUNDTABLE SERIES
Audience Overview: What’s Happening On My Site?
Black Friday Sale
12. THE FRESH INTELLIGENCE
ROUNDTABLE SERIES
Audience Overview: What’s Happening On My Site?
Onsite Poll
14. THE FRESH INTELLIGENCE
ROUNDTABLE SERIES
All Traffic: How Did Visitors Find Your Site
Traffic Source Types
Direct to Site
Organic Search
Paid Search
Referral
Social
Email
Referral sources include social media, press releases & blogs
Create Custom Types
Display
Blog
16. THE FRESH INTELLIGENCE
ROUNDTABLE SERIES
Behavior: What Content Are People Interested In?
Behavior > Site Content > All Pages
17. THE FRESH INTELLIGENCE
ROUNDTABLE SERIES
Behavior: What Content Are People Interested In?
Look for Opportunities
What pages of your site are visitors drawn to?
What pages do people visit, then immediately leave your site?
Take Action
Popular Content
Create more content of a similar nature
Send relevant paid search traffic here
High Bounce Rate
Revise the text on the page
Misleading keywords?
Try a new layout
37. THE FRESH INTELLIGENCE
ROUNDTABLE SERIES
Google Analytics Reports: Email Please!
Enter Your Email Address
How often & for how
long do you want to
receive the reports?
38. THE FRESH INTELLIGENCE
ROUNDTABLE SERIES
Google Analytics Reports: Email Please!
Select Report Format
39. THE FRESH INTELLIGENCE
ROUNDTABLE SERIES
Thank You!
Presentation Available:
http://www.slideshare.net/KateHamiltonMiller