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Highlights from Writers User Assistance Conference
1.
1© Copyright 2013
EMC Corporation. All rights reserved. Writers User Assistance Conference Here are a few takeaways to help us create web-based articles: How do users read information online? Spend seconds on a page looking at only 20% of text Look for a starting point Scan for keywords to complete a task Scan information from top to bottom but not in a linear fashion Look at top left corner for key concepts If a user needs to complete a task, looks for a workflow Read bullets, not blocks of text Look for right enough of information to complete task at hand
2.
2© Copyright 2013
EMC Corporation. All rights reserved. How can we help our users? • Think about the user experience: Figure out what questions your user has • Provide a starting point • Make text easy to scan • Provide workflows • Use keywords, not fluff words • Do not distract the user with information unrelated to task at hand • Avoid over-explaining - give the user the right enough information to complete a task and then move onto the next task What is the perfect topic length? That was the $50.00 question and the answer was: It depends on the topic! However, here are some stats: • For Google to promote a topic, it must be 300 words or more • 500 words is considered digestible • 712 words is average for popular blog posts
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