Basic Amazon FBA selling with information on managing your brand on Amazon.

1. Selling on Amazon 101
Kat Simpson
www.ThatKatSimpson.com

2. What is FBA?
FBA acronyms
FBA vs FBM
Why not FBA?
How to FBA
Your Brand and FBA
Questions?

3. What is FBA?
Fulfillment By Amazon

4. FBA Acronyms

5. FNSKU
GTIN
ISBN
MAP
MSRP

6. SKU
UPC
HBA
HAZMAT
SC

7. IP
Q4
BISS

8. FBA
FBM

9. FBA vs FBM
Pricing
Scaling
Market exposure

10. Why NOT FBA?
Low price
Small & light
Large and heavy

11. How to Do FBA

12. First, get your inventory

13. Inventory
Your own items
Secondhand
Arbitrage - RA or OA
Liquidation
Wholesale
Private label

14. Next you list your inventory
PLAY

15. Inventory Lab
Listing & Accounting in one place

16. Listing
Already on Amazon?
Creating a New Listing
Flat Files

17. Ship to
Amazon
Warehouse(s)
- Prep companies
- Pay Amazon
- DIY
SEATTLE

18. Get Paid!

19. Know Your
Numbers
Amazon Reports

20. Your Brand on
Amazon
B U B B A G U M P
shrimp CO

21. Pros & Cons
39% of US online shoppers search
90% U.S. & UK online retailers
84% sell on Amazon
Marketplace sales account for 25%

22. Marketplace sales outpacing eCommerce 27%
vs 15%
Brand Impressions
Scale benefits
Countering competitors
Order acquisition NOT Customer
Price competition

23. Commoditized experience
No add-on or upsell
Competitive risk

25. www.ThatKat.com
www.ThatKatGroup.com
www.ThatKatRadio.com