Kashif Khurshid Resume on Analytics & Digital Marketing

1. Digital Marketing & Analytics Experience
A Visual Guide- Kashif Khurshid
KashifKhurshid@gmail.com
(832) 228-7427
CaptainAnalytics.com

2. THE DIFFERENCE BETWEEN WHO YOU ARE
AND WHO YOU WANT TO BE IS BY WHAT YOU DO.

3. Waste Management
Since April 2012
Analytics
Tagging (TMS)
Basic Site
Campaign
Add-on’s (Links,
scrolls, etc)
Custom Features
Reporting /
Analysis
Ongoing
(Periodic)
One-time (Ad-
hoc)
A/B Testing
Split Testing
Segmenting
Traffic Allocation
Quick Temp
Updates
SEO
Agency
Management
SEO Improvement
Process Creation
& Oversight
Reporting
Social
Partnering with
Communications
Strategy
Microsite
Integration
Social Paid
Campaigns
Monitor Monthly
Traffic and
Engagement

4. Charles Schwab
October 2008 – April 2012
Digital Analytics
Optimization
eCommerce
Funnel
Home Page
Weekly Analysis &
Update
Deep-Dive Multi-
Session Analysis
New Feature
Analysis
Ratings & Reviews
Algorithm Changes
Site Redesign
Segmentation
Strategy
A/B Testing
Analytics
Reporting
SEO
Paid Search
Banner
Social
Mobile Web

5. Reliant Energy (NRG)
Marketing
Analytics
Tag Management
Identifying Digital
Needs
Translating
Business
requirements to
Tagging
requirements
Build Page &
Campaign Naming
convention
Analytics UI
Development
Design Dashboards
for each business
unit
Write and Update
custom
configurations
Backend Data
Integration
Train Staff on
Tools
Analytics
Acquisition
Ecommerce
Funnels
Paid Search
3rd Party Sites
Print Media
Banners
Retention
Email
SEO
May 2006 – October 2008

6. TravelClick
Digital Marketing
Report
Development
Incorporating Silo
Data
Designing Layouts
and graphs
Adding Additional
Services
Train Sales Team
on Tools
Paid Search
Account Strategy
Account
Management
Process
Improvements
Client Management
SEO
Account Reporting
Basic Analysis
Advance Analysis
Process
Improvement
Expectation
Management
August 2004 – May 2006

7. Skills:
Analytics Driving Delightful Customer Experiences
Help define KPI’s & Set Goals
Conversion/Goal Funnel
Analysis
Market Area/Product Mix/
Pricing Analysis (Site Wide)
Ad Hoc & Deep Dive Analysis Predict Metrics Performance
Reporting: Periodic Monitoring
of Performance & Stakeholder
Management
Competitor Analysis (Site
Wide)
Define Segmentation &
Personas (Site Wide)
Technology Integration for
Omni-Channel Optimization

8. Tools:
Omniture Site Catalyst, Adobe Data WorkBench, Discover, WebTrends, Google Analytics
Tableau, SpotFire
Toad, SQL
Optimizely, Test & Target
AdWords, Marin, Kenshoo
Marchex
Userzoom, Forsee
Quantcast
ExactTarget, SalesForce Marketing Cloud
Sprinklr, Radian6
Tealium, GTM
Documentum, TeamSite
SEOClarity, Conductor, WebCEO, Web Position
Slack, Microsoft Office & 365, Google Docs
Gaining Efficiencies & Building Exceptional Processes

9. Analytics in a Nutshell
Set Goals on what you want to Intelligently Achieve
Set Goals
Define
KPI’s
Measure
(Report)
Analyze
(Optimize)
Implement
Analytics in Action