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What is Social Media?
1. Los Ganadores
Kartik Joshi
Department Of Business Economics
University Of Delhi
Amelia Guha Thakurta
Department Of Business Economics
University Of Delhi
2. What is Social Media?
Social media refers to the means of interactions among people in which
they create, share, and/or exchange information and ideas in virtual
communities and networks.
3. Popular Social Media Tools and Platforms:
Blogs: A platform for casual dialogue and discussions on a specific topic or opinion.
• Facebook: The world’s largest social network, with more than 1.32 billion monthly
active users
(as of June 2014). Users create a personal profile, add other users as friends, and
exchange
messages, including status updates. Brands create pages and Facebook users can
“like” brands’ pages.
• Twitter: A social networking/micro-blogging platform that allows groups and
individuals to stay
connected through the exchange of short status messages (140 character limit).
• YouTube & Vimeo: Video hosting and watching websites.
4. Popular Social Media Tools and Platforms:
• Flickr: An image and video hosting website and online community. Photos can be
shared on
Facebook and Twitter and other social networking sites.
• Instagram: A free photo and video sharing app that allows users to apply digital
filters, frames
and special effects to their photos and then share them on a variety of social
networking sites.
• LinkedIn Groups: A place where groups of professionals with similar areas of
interest can share
information and participate in conversations
7. Social Media- Boon or Bane?
Connect with old friends and colleagues.
• Help businesses market themselves more effectively, including the
ability to target advertising at the precise demographic groups that are
likely to respond favorably.
• Sharing of knowledge free of cost and at a very fast pace.
• Create awareness about social issues. Eg- Used in Kiev and in Egypt
Provides employment opportunities
• Powerful engine for job searches.
• Discussion of major political events and assessing them properly.
8. Social Media- Boon or Bane?
Takes time away from other activities.
• Loss of privacy.
• Can be used to defame people/firms.
• Increases the risk of people falling prey to online
scams that seem genuine, resulting in
data or identity theft.
