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Land a job with the help of Seinfeld.

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Finding a new job is really tough work. But it is much easier if you start acting like a marketer. Stop and think for a second. Are you marketing yourself or are you just sending applications? The road to landing a job is paved with personal branding, standing our and making a different impression on the recruiter.

View this presentation and you will learn how to create an application and CV that will get you an interview. There aren’t any one-stop solutions, because everyone is different. Let the characters of Seinfeld help you in this difficult task. Look at this SlideShare and learn how to land a job. Recruiting has never been this clear.

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Land a job with the help of Seinfeld.

  1. 1. with the help of LAND   A    JOB
  2. 2. Finding a new job is really tough work. There aren’t any one-stop solutions, because everyone is DIFFERENT.
  3. 3. …like the characters on Seinfeld. LET’S  HAVE  A  CLOSER  LOOK:
  4. 4. The Erratic LunaticKRAMER Inconsistent and hasn’t figured out what he wants to be. Bounces around like a ping-pong ball in a small box. Means well, but has a hard time showing it. Chaotic and very passionate. JOB  LANDING  MOTTO: Focus and thrive.
  5. 5. The Likeable ComedianJERRY A great personality and very approachable. He makes you laugh and is at his best when he is in person. Loves performing and standing in front of a crowd. Aim for the interviewJOB  LANDING  MOTTO:
  6. 6. The Neurotic PerfectionistELAINE Always striving for the best and has trouble on pressing Enter. Clings on to the little things that don’t matter. Easily sees fault in others and not in own actions. Done is better than perfectJOB  LANDING  MOTTO:
  7. 7. The Insecure UnderachieverGEORGE A typical expert who constantly doubts his own skills, even though is able to get his act together when needed. A hint of a negative person who has trouble in seeing the brighter side of things. You can do it!JOB  LANDING  MOTTO:
  8. 8. Stop and think for a second. Are you yourself or are you just sending applications? THERE  IS  A  HUGE  DIFFERENCE MARKETING
  9. 9. Understand who you are and figure out what is the easiest way for you to portrait your talent. Everyone has talents and great professional strengths. CONTROL  THEM  AND  USE  THEM  IN  YOUR  OWN  BENEFIT  
  10. 10. THIS  IS  THE  ROAD  TO  PERSONAL  BRANDING Soon they’ll be calling you! Start thinking like a marketer!
  11. 11. Painting the big picture takes time, so it’s vital to start now. But you can achieve miracles in moments. Let’s start with the basics:
  12. 12. An application and CV have only one goal: This is your target and you have to do everything to achieve this. AN  INTERVIEW
  13. 13. But how can stand out of the crowd? HERE  ARE  A  FEW  TIPS YOU
  14. 14. Less is moreSEGMENTING Instead of dishing out hundreds of bowls of soup applications, send less. Target only the customers companies and positions that you REALLY  WANT! 1.
  15. 15. "You should've seen her face. It was the exact same look my father gave me when I told him I wanted to be a ventriloquist." GEORGE  COSTANZA
  16. 16. Study the companiesHOMEWORK   Think how you are able to help them. Why are you the perfect fit? 2. http://www.buzzfeed.com/skarlan/the-brilliant-aliases-of-seinfeld#.lulbdLDb1
  17. 17. ”I have a friend who's collecting unemployment insurance. This guy has never worked so hard in his life as he has to keep this thing going. He's down there every week, waiting on the lines and getting interviewed and making up all these lies about looking for jobs. If they had any idea of the effort and energy that he is expending to avoid work, I'm sure they'd give him a raise.” JERRY  SEINFELD
  18. 18. your applicationTAILOR   Describe what you know and why you are the impeccable pick. How are you different than the rest? Everyone is unique, but why are 3. YOU  SPECIAL?
  19. 19. "So I started to walk into the water. I won't lie to you boys, I was terrified. But I pressed on, and as I made my way past the breakers a strange calm came over me. I don't know if it was divine intervention or the kinship of all living things, but I tell you Jerry, at that moment I was a marine biologist." GEORGE  COSTANZA
  20. 20. What is your unique selling point?USP If you had to describe, why you should be hired in one sentence, what would it be? A  FEW  EXAMPLES: 4.
  21. 21. A cleanliness enthusiast, proven successful comedian and screenwriter who is an avid observer with quick wits.
  22. 22. Multi-industry seasoned sales professional with experience of foreign exchange, who is interested in architecture, modelling and marine biology.
  23. 23. Proficient copywriter and editor, that has meticulous work habits and the ability to orally progress difficult situations.
  24. 24. Passionate serial inventive entrepreneur, who creatively combines design, technology and social skills with a flair.
  25. 25. "Yeah, I'm a great quitter. It's one of the few things I do well. I come from a long line of quitters. My father was a quitter, my grandfather was a quitter... I was raised to give up." GEORGE  COSTANZA
  26. 26. It’s up to you!PROMOTION You have to be able to show yourself in the best kind of light. Highlight your talents and downplay your disadvantages. AN  EXAMPLE: 5.
  27. 27. Everyone applies for the same IT project manager job. How would they use their specific skills and traits?
  28. 28. “I’m an excellent people person and I have the capability to get the best out my employees and co-workers. My projects are always done in time because of my leadership abilities. I’m also comfortable in front of an audience and I enjoy charming clients with my presentation skills.”
  29. 29. “I’m a hardworking specialist and I love working on routines – I don’t mind grinding until the job is done. I am very down to the point and I can address difficult matters head on.”
  30. 30. “I’m a true out-of-the-box thinker and I have the ability to enhance every customer need and provide unthought- of solutions. My passion drives me to immeasurable means and I flourish in unknown situations.”
  31. 31. “I have a keen eye to details and I’m able to recognise even the most subtle client requests. I aim to improve the original brief – deliver not only what the customers wants, but also what they need.”
  32. 32. "Just remember, it's not a lie if you believe it." GEORGE  COSTANZA
  33. 33. You can’t afford to not to be BE  SOCIAL An online presence is the best way to influence your career development! I’M  NOT  KIDDING 6.
  34. 34. YOUR  NETWORK  IS  YOUR  NET  WORTH A bunch of people know other people. Everyone can be a possible aid in the battle to land a job. Treat people well and you will be rewarded.
  35. 35. Social is a vital part of personal branding. If nobody knows who you are, how can they know what you are capable of?
  36. 36. But how can you build a network? HERE  ARE  A  FEW  TOOLS What’s right for my type? What’s good for my brand?
  37. 37. LINKEDIN A professional site for the experts and the more serious ones. Fine tune your profile, network and share your professional thoughts.
  38. 38. TWITTER A great option for someone who has the attention span of a goldfish. Short messages, fast pace and constantly changing. An excellent platform to build your personal brand and gain new connections.
  39. 39. BLOG Blogging builds your credentials and gives you the possibility to share your knowledge with your peers. Focus on professionalism but add a generous dash of PERSONALITY. Blog template: http://blog.modcloth.com
  40. 40. YOUTUBE If you love performing and the limelight of the camera, use vlogging as your way of picturing your talent. Use your iPhone to capture the moment and your compelling thoughts.
  41. 41. “According to most studies, people's number one fear is public speaking. Number two is death. Death is number two. Does that sound right? This means to the average person, if you go to a funeral, you're better off in the casket than doing the eulogy.” JERRY  SEINFELD
  42. 42. Stand outDIFFERENTIATE A standard application and CV is, well, standard. Everyone does the same. How can you show that you are much more than the rest? You have to 7. yourself from the competition.SEPARATE
  43. 43. TURN  YOUR  APPLICATION  IN  TO  SOMETHING  NEW Try something that fits your personality. Be original!
  44. 44. CV PINTERST  CV
  45. 45. VIDEO  CV
  46. 46. INTERACTIVE  CV Kramer pixel art: http://iotacons.blogspot.fi/2011/08/seinfeld-iotacons.html
  47. 47. SLIDESHARE  CV
  48. 48. YOUR  EFFORT     WILL  BE  NOTICED!   But remember, You don’t want to end up working in an environment that doesn’t allow you to be you. BE  YOURSELF! If you are a good fit, your pocket computer will be ringing. Now you have to start preparing yourself for the interview.
  49. 49. “Let's face it: a date is a job- interview, that lasts all night. The only difference between a date and a job interview is: not many job- interviews is there a chance you'll end up naked at the end of it.” JERRY  SEINFELD
  50. 50. In job hunting, there aren’t any guarantees. No position is yours even if you have a spectacular application and CV. But they do offer a positive image and they make an impact. This can be the difference on getting the interview or not.
  51. 51. When you get your rightfully earned new job, you have to CELEBRATE.
  52. 52. But don’t forget to continue your personal branding crusade. Think of the long-term game, not just the one-time profits. It’s beneficial to you and your new employer. YOUR  NAME  IS  YOUR  GREATEST  ASSET
  53. 53. Don’t take yourself too seriously. Dance like no one everyone is watching. WORK  HARD,  BUT  HAVE  FUN  TOO!
  54. 54. THANKS  FOR  VIEWING If you like this If you have any questions, add a comment or click to hit me with a tweet: PLEASE  SHARE.
  55. 55. A Thank YouCREDITS This is an ode to the best comedy show ever made. All of the images and videos are Sony Pictures’ unless stated otherwise. I hope the joy that I have received from this epic show is transferred to other fans, and I sincerely wish that I’m able to help someone land a job. If not, at least I had fun making this.

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