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The Impact of Social Media & Inbound Marketing
 Name
 Company
 Knowledge or interest in Social Media
The Impact of Social Media & Inbound Marketing
What should you DO at your party?

Listen and engage.
(Be forthright. Be helpful. Be charming.)
Don’t be a bore.
(or a bully)
Make online word-of-mouth work FOR you.

(Brand evangelists. Informed customers.)
Which are the best ones?

How much time does it take?

Does it work?

How do I break through the noise?
The Impact of Social Media & Inbound Marketing
Usage
 Reach mass market

 Share biz fun side
 Develop an invested,

Interact with your markets.
Great customer advocacy tool.

engaged community
Usage
 First touch: don’t have
to approve followers

Chat with your network
and drive website traffic.
(in 140 characters or less)

 Share links to content
 Quickly maintain
presence
 Quick customer service
Usage
 Share content &
establish creditability
 Attract new talent

Build and collaborate with a
network of colleagues.

 Learn from industry
leaders & colleagues
Usage
 2nd largest search
engine

Show & tell with your
customers & prospects.

 Use video to educate,
entertain, explain
 Videos are easy & fun
to share
Usage
 Know opinions &
perceptions of users

Give customers a
post-transaction voice.

 Respond to good &
bad reviews
 Foster good reputation
The Impact of Social Media & Inbound Marketing
B2C

B2B

68%
57%

51%

45%
38%

43%

33%
26%

Twitter

Facebook

LinkedIn

Blog
Each with its own strengths and weaknesses,
based on the type of business and market using it.
Social Media is free (like a free puppy). For max ROI:

Match channel to your market

Focus on engaging

Start with 20 hrs/mo

Be consistent

Stick with 10+ hrs/mo

Set and follow schedules

Hire an intern
The Impact of Social Media & Inbound Marketing
Ads & Brochures

Blogs, eBooks, Videos

Word-of-mouth

Social Media

Cold Calling

SEO & PPC

Trade Shows

Webinars & Whitepapers

Junk Mail & Spam

Feeds & RSS
Outbound Marketing

Inbound Marketing

$332

$134

 Better targets interested prospects
 ROI tends to increase over time
Blogs, Videos,
Whitepapers,
eBooks

Keyword, SEO,
Organic, PPC, Link
Building

Facebook, Twitter,
LinkedIn, YouTube,
Reviews
The Impact of Social Media & Inbound Marketing
Change your daily

Give away remarkable

marketing activities

content

Use social media for

Slow and steady wins

conversations

the race, don’t give up
The Impact of Social Media & Inbound Marketing
Social Media, SEO
Content marketing: blog articles,
video, infographics, eBooks
Permission marketing: gather email
Create lifelong
customer & brand

ambassador

White papers
Product demos
Trial offers
Email newsletters

Social media

Contests
Referral programs
Loyalty promotions

Audience segmentation

Targeted efforts
Loyalty incentives
Customer relationships
The Impact of Social Media & Inbound Marketing
Our own business has
expanded and is not
bound by its location.
Fill out signup form to receive:

For notes from today, go to
grasshoppermarketing.com
/keytakeaways
The Impact of Social Media & Inbound Marketing

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The Impact of Social Media & Inbound Marketing

  • 2.  Name  Company  Knowledge or interest in Social Media
  • 4. What should you DO at your party? Listen and engage. (Be forthright. Be helpful. Be charming.)
  • 5. Don’t be a bore. (or a bully)
  • 6. Make online word-of-mouth work FOR you. (Brand evangelists. Informed customers.)
  • 7. Which are the best ones? How much time does it take? Does it work? How do I break through the noise?
  • 9. Usage  Reach mass market  Share biz fun side  Develop an invested, Interact with your markets. Great customer advocacy tool. engaged community
  • 10. Usage  First touch: don’t have to approve followers Chat with your network and drive website traffic. (in 140 characters or less)  Share links to content  Quickly maintain presence  Quick customer service
  • 11. Usage  Share content & establish creditability  Attract new talent Build and collaborate with a network of colleagues.  Learn from industry leaders & colleagues
  • 12. Usage  2nd largest search engine Show & tell with your customers & prospects.  Use video to educate, entertain, explain  Videos are easy & fun to share
  • 13. Usage  Know opinions & perceptions of users Give customers a post-transaction voice.  Respond to good & bad reviews  Foster good reputation
  • 16. Each with its own strengths and weaknesses, based on the type of business and market using it.
  • 17. Social Media is free (like a free puppy). For max ROI: Match channel to your market Focus on engaging Start with 20 hrs/mo Be consistent Stick with 10+ hrs/mo Set and follow schedules Hire an intern
  • 19. Ads & Brochures Blogs, eBooks, Videos Word-of-mouth Social Media Cold Calling SEO & PPC Trade Shows Webinars & Whitepapers Junk Mail & Spam Feeds & RSS
  • 20. Outbound Marketing Inbound Marketing $332 $134  Better targets interested prospects  ROI tends to increase over time
  • 21. Blogs, Videos, Whitepapers, eBooks Keyword, SEO, Organic, PPC, Link Building Facebook, Twitter, LinkedIn, YouTube, Reviews
  • 23. Change your daily Give away remarkable marketing activities content Use social media for Slow and steady wins conversations the race, don’t give up
  • 25. Social Media, SEO Content marketing: blog articles, video, infographics, eBooks Permission marketing: gather email Create lifelong customer & brand ambassador White papers Product demos Trial offers Email newsletters Social media Contests Referral programs Loyalty promotions Audience segmentation Targeted efforts Loyalty incentives Customer relationships
  • 27. Our own business has expanded and is not bound by its location.
  • 28. Fill out signup form to receive: For notes from today, go to grasshoppermarketing.com /keytakeaways