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Hoshin Kanri:
Creating a Strategy Deployment Plan that Gets Results

Webinar
December 5, 2013
Welcome!
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 Coach / Facilitator / Consultant / Trainer: 
Lead Lean transformations & develop people 
across all industries.
 Teache...
Upcoming Webinars

New dates added:  Feb 27, Mar 27, Apr 22, Mar 13
© 2013 The Karen Martin Group, Inc.
Before the webinar…
• The materials are available on:
– www.ksmartin.com/files/webinarmaterials/MM‐
DD‐YYYY_slides.pdf (or...
© 2013 The Karen Martin Group, Inc.

6
Requirements for Excellence 
in ANY Endeavor

To purchase Shingo award‐winning The Outstanding Organization: 
www.amzn.to/...
© 2013 The Karen Martin Group, Inc.
70%
Organization is attempting “more than” or 
“significantly more than” we can 
reasonably handle.*

* Poll of 700+ Subsc...
Booz & Company Findings
90%

82%

80%
70%

64%

60%
50%

49%

40%
30%
20%
10%
0%

No written
priorities
© 2013 The Karen M...
Sporting Goods Manufacturer –
Product Launches Per Year
80

73

70

No additional 
resources; 
higher quality 
products 
l...
Focus Law #1:
STOP DOING
Focus Law #2:
DO FEWER THINGS 
AT ONCE
© 2013 The Karen Martin Group, Inc.
© 2013 The Karen Martin Group, Inc.
A Key to Apple’s Success?
“…saying no to 1,000 things 
to make sure we don’t get on the 
wrong track or try to do too 
muc...
What is Your Improvement Strategy?

© 2013 The Karen Martin Group, Inc.

15
Annual Hoshin Planning 
(Strategy Deployment)

• Builds consensus around TRUE NORTH.
• Creates organizational focus on wha...
For Further Study
Building PDSA Capabilities
Strategy 
Deployment 
(Hoshin Kanri) 
or A3
Value 
Stream 
Mapping

Daily Improvement, Projects...
Develop
hypothesis

Refine
Standardize 
Stabilize

Conduct 
experiment

Measure 
results
© 2013 The Karen Martin Group, In...
Strategy Deployment (Hoshin Kanri)
X‐Matrix

© 2013 The Karen Martin Group, Inc.
Using A3 for Strategy Deployment: 
Undergoing “Mother” (macro) and “Baby” (micro) PDSA Cycles
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•
•
•

© 2013 The Karen Ma...
Strategy Deployment Plan ‐ Fiscal Year XX

Last Revised: XX/XX/XX

Quarterly Update:  Q1 20XX

Mission ‐ Type the mission ...
“Hoshin‐Lite” Annual Work Plan
PRE ‐ Gain clarity around overarching business needs.
1. List everything you could do (and ...
PLAN DEVELOPMENT PRE WORK
Gain clarity (and consensus) 
around business needs.

© 2013 The Karen Martin Group, Inc.

24
What matters?
To whom?
Why?
25
PLAN DEVELOPMENT PRE WORK
Reflect on the organization’s current performance &                   
its position in the marke...
PLAN DEVELOPMENT PRE WORK
Gather lists of:
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All active projects and initiatives
All stalled projects and initiat...
Strategy Deployment:
The mechanics of a 2‐3 day              
planning session

© 2013 The Karen Martin Group, Inc.
Label Four Flip Chart Pages & Hang on Wall
Must do

Maybe

1. List what you could do on 
3x6” post‐its (active or 
planned...
Must do

Maybe

Delay

Eliminate

Step 4
Decide what 
you will do; 
Create Plan

© 2013 The Karen Martin Group, Inc.

30
Easy

Prioritization Grid
1
2

Ease of Implementation

3
4
5
6
7
8
9
10
11
12

Difficult

13
14
15

High

Low
© 2013 The K...
PACE Improvement Prioritization Grid ‐ Example
Easy

9

5

22

23
10

13

17

8

3

21

4

Ease of Implementation

15
20

...
Highest 
priority

Prioritization Grid
0.7

0.6

Ease of Implementation

0.5

0.4

0.3

0.2

0.1

0
0

0.1

0.2

0.3

0.4
...
Free Downloadable Excel Prioritization Chart 
The Outstanding Organization: Achieving Focus
Prioritization Chart

Chart Ti...
Modified Strategy Deployment Annual Plan
< Company Name >
2013 Priorities
2013 Goals & Objectives

1. Increase sales 5%.
3...
POST: Plan Management
• Weekly status meetings to start, then 2x a month, 
then monthly (required attendance).
– Focus: ho...
Strategy Deployment:
Necessary leadership behaviors           
and cultural shifts

© 2013 The Karen Martin Group, Inc.
Necessary leadership mindset & 
behavioral shift:
FROM: “We have all the answers.”
TO: “What do you think?”

© 2013 The Ka...
Strategy Deployment Key Feature: Catchball
What?
How?
Who?
When?

Executive 
Team

What?
How?
Who?
When?

Year 1

Senior 
...
“Going to the gemba 
has been life changing 
for me as a leader.”
‐ Ginny Cattaneo, Sr. VP, Franklin
Templeton Investor Se...
Cascading Goals is the Means to 
Organizational Alignment
Organization

Division/Business 
Unit

Department

Division/Busi...
Productivity (Pounds Produced / Hr Worked)
115.0

Pactiv
Implements
Strategy
Deployment

108.0

105.9

101.0

95.2
93.0

9...
Rockwell Automation
25
20

20

Projects
Started

15

12

12

10
5

Projects
Completed

3

0
Pre‐Focus
© 2013 The Karen Mar...
Clarity
Consensus
Courage
Commitment

© 2013 The Karen Martin Group, Inc.

44
Avoiding the Shiny Ball Syndrome 
(Organizational ADD) Requires…
• Clarity – about what really 
matters & organizational 
...
For Further Questions

Karen Martin, President
7770 Regents Road #635
San Diego, CA 92122
858.677.6799
ksm@ksmartin.com
Bl...
Your Questions
• How can we relate Hoshin Kanri to the 
Balanced Scorecard Method for strategic 
management/measurement? (...
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Upcoming Webinars New dates added:  Feb 27, Mar 27, Apr 22, Mar 13 © 2013 The Karen Martin Group, Inc. Hoshin Kanri: Creating a Strategy Deployment Plan That Gets Results

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Upcoming Webinars

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© 2013 The Karen Martin Group, Inc.

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