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10 Ways to Tune Up Your 2012 Social Media for Business with Karen Kefauver

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10 Ways to Tune Up Your 2012 Social Media for
        Business with Karen Kefauver




            www.karenkefauver.com
Resources - After the Talk
•   Karen’s Facebook Business page:
    www.facebook.com/karen.kefauver.business

•   Karen’s B...
Agenda

• Social Media Overview

• Social Media Trends

• Top 10 Tips

• Resources

• Questions and Answers

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10 Ways to Tune Up Your 2012 Social Media for Business with Karen Kefauver

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Social media is a powerful tool for your business, but only if you know how to use it effectively. This social media marketing presentation gives an overview of Facebook, Twitter, LinkedIn and Google+ and offers Top 10 new how-tos for using the latest social media marketing features! Plus social media links, websites and resources.

Social media is a powerful tool for your business, but only if you know how to use it effectively. This social media marketing presentation gives an overview of Facebook, Twitter, LinkedIn and Google+ and offers Top 10 new how-tos for using the latest social media marketing features! Plus social media links, websites and resources.

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10 Ways to Tune Up Your 2012 Social Media for Business with Karen Kefauver

  1. 1. 10 Ways to Tune Up Your 2012 Social Media for Business with Karen Kefauver www.karenkefauver.com
  2. 2. Resources - After the Talk • Karen’s Facebook Business page: www.facebook.com/karen.kefauver.business • Karen’s Blog: www.socialmediawithkaren.blogspot.com • Website: www.karenkefauver.com • Email: Karen@KarenKefauver.com
  3. 3. Agenda • Social Media Overview • Social Media Trends • Top 10 Tips • Resources • Questions and Answers
  4. 4. Social Media Overview • Biggest Players: • Facebook • Twitter • LinkedIn • YouTube • Google+ • All back to your website, tied into Blog, Newsletter, Email
  5. 5. Social Media Trends • 1.  More Social media in corporate websites • 2.  An increase in social media usage on mobile devices • 3. Social media advertising/budgets will grow • 4. Social gaming will grow - Foursquare, Farmville • Source: Social Media Today
  6. 6. Example: Pepsi Website
  7. 7. Pepsi Website
  8. 8. Pepsi Facebook
  9. 9. Pepsi Twitter
  10. 10. Pepsi Google+
  11. 11. Pepsi You Tube
  12. 12. Pepsi LinkedIn
  13. 13. Facebook Stats • 800 million+ active users • About 70% of Facebook users are outside the United States • Average user is connected to 80 community pages, groups and events • People who use Facebook on their mobile devices are 2x as active on FB as those on non-mobile users
  14. 14. Facebook • WAYS TO BE ON FACEBOOK: • 1. Personal Facebook Profile (Timeline) • 2. Business Facebook (Page) • 3. Business Account Only * Severe limitations • Can’t view the profile (timeline) information of any other users on the site, add any other applications, not visible in search and other users on the site will not be able to find you and add you as a friend.
  15. 15. Twitter Stats • Twitter - 200 million registered users • 100 million active users worldwide • Record $800 venture capital investment in 2011 • Apple integrated Twitter into iOS 5 last Fall
  16. 16. Twitter • Ways to be on Twitter - Just one type of account! • There are advertising options: • Promoted Tweets • Promoted Trends • Promoted Accounts • Enhanced Profile Pages • Resource: https://business.twitter.com
  17. 17. LinkedIn Stats • The majority of small and medium sized companies (58%) are actively using LinkedIn to promote their business • Of all social networking sites, LinkedIn generates the most customers for B2Bs (61% of companies). • Are you one of those companies?
  18. 18. LinkedIn • Ways to be on LinkedIn • 1. Personal Profile • 2. Company Profile
  19. 19. LinkedIn • 5 LinkedIn Tips • 1. Review and update LinkedIn group membership and activity settings • 2. Get blogging and Integrate your blog content into your LinkedIn profile • 3. Take advantage of your LinkedIn Company Profile • 4. Start using LinkedIn Company Updates, they are SEO gems • 5. Use the Export Contacts function to preserve your LinkedIn contacts
  20. 20. You Tube Stats • 48 hours of video are uploaded every minute, resulting in nearly 8 years of content uploaded every day • Over 3 billion videos are viewed a day • 70% of YouTube traffic comes from outside the US • YouTube is localized in 25 countries across 43 languages • YouTube's demographic is broad: 18-54 years old • 800M unique users visit YouTube/month Connect with Karen Kefauver on Google Plus: https://plus.google.com/116345420469288930926/posts or http://gplus.to/karenkefauver. You can customize your Google Plus name here: http://gplus.to
  21. 21. You Tube • Creating a YouTube Account for Businesses & Organizations • YouTube does not currently have business specific accounts, but you can create a free public YouTube channel for your business • Nearly 17 million people have connected their YouTube account to at least one social service (Facebook, Twitter, Orkut, Buzz, etc) • 100 million people take a social action on YouTube (likes, shares, comments, etc) every week
  22. 22. Google+ Stats • Paul Allen  -  Dec 27, 2011 (edited)  -  Public • Google+ Growth Accelerating. Passes 62 million users. Adding 625,000 new users per day. Prediction: 400 million users by end of 2012. • Includes List of 10 Brands Using Google+ Pages Well: • http://mashable.com/2012/01/09/brands-using-google- plus/
  23. 23. Google Plus • 2 Ways to be on Google Plus: • - Google Plus - Personal Profiles • - Google Plus - Business Pages
  24. 24. Google = Search Leader
  25. 25. Google+ Personal Connect with Karen Kefauver on Google Plus: https://plus.google.com/116345420469288930926/posts or http://gplus.to/karenkefauver. You can customize your Google Plus name here: http://gplus.to
  26. 26. Google+ Biz Connect with Karen Kefauver on Google Plus: https://plus.google.com/116345420469288930926/posts or http://gplus.to/karenkefauver. You can customize your Google Plus name here: http://gplus.to
  27. 27. Google +1 • The Google +1 button is similar to Facebook's "Like" button. • When you click Google +1, you're telling your friends, your family and world, “Check it out!'" • ACTION ITEM: Add a Google+ button to your website
  28. 28. 1. GOOGLE • ACTION ITEM: It’s free, easy to set up. Go to https://plus.google.com • Visit www.google.com/profiles and click Create my profile. • BONUS: Google Alerts!
  29. 29. 2. Places • ACTION ITEM: Get your business found (FREE) on • http://www.google.com/places • http://www.facebook.com/places • http://listings.local.yahoo.com Photo Credit: Karen Kefauver
  30. 30. 3. Facebook Tip • Give people a reason to become fans • Explain the benefits • Tell them HOW to become friends • Always use a Call-to-Action - You should always have a specific reason behind each status update. Ask them to take action!
  31. 31. 4. Facebook Tips • Ask interesting and entertaining questions - ones that can be answered in a word or two - this can really increase fan engagement. WE love to talk about ourselves!
  32. 32. 5. Use Photos and Links • Include photos in almost every Facebook post! • Twitter is a link economy - nearly all Tweets have links! • CROP Pictures! • Shoot Videos 1-2 minutes
  33. 33. 6. Facebook Tips • Look at your Colleagues and Competitors social media pages! • http://www.socialmediaexaminer.com/top-10-facebook-pages/ Bookshop Santa Cruz Cafe Delmarette Cruzio, internet provider Downtown Santa Cruz Good Times Santa Cruz Newsweekly Karen Kefauver, sports and travel journalist and social media consultant New Leaf Market Santa Cruz  Beach Boardwalk Santa Cruz Integrative Medicine Santa Cruz Sentinel Santa Cruz Weekly Santa Cruz Museum of Natural History Sara Isenberg Web Consulting & Project Management Stone Soup Magazine The Bicycle Trip The Penny Ice Creamery Think Local Santa Cruz
  34. 34. 7. Promote Social Sites • Your website • Your business cards • Your storefront window • Your front desk • Print advertisements • Email signature • Newsletter, blog, other social media networks
  35. 35. 8. Measure! • Measure your Facebook marketing efforts as well as you can • Use Facebook Insights and Google analytics • Facebook Insights provides metrics around their content. • Page owners are better equipped to improve their business with Facebook IF they understand and analyze trends within user growth and demographics, consumption of content, and creation of content.
  36. 36. 9. Facebook Timing • Facebook use peaks during these time periods • Early Morning (7am - 9am) • End of Work (5pm - 7pm) • Late Night (11pm - 1am)
  37. 37. 10. Use Help Resources • Facebook: www.facebook.com/help • https://www.facebook.com/business • Twitter: https://support.twitter.com • http://business.twitter.com • LinkedIn: http://help.linkedin.com • http://learn.linkedin.com/company-pages/ • Google+ • http://www.google.com/support/plus • http://www.google.com/intl/en/+/demo/ • You Tube:
  38. 38. Social Media Trends • 1.  More Social media in corporate websites • 2.  An increase in social media usage on mobile devices • 3. Social gaming will grow - Foursquare, Farmville • 4. Social media advertising/budgets will grow • Source: Social Media Today
  39. 39. Social Media Checklist Altimeter offers this checklist: 1. Have a clear sense of business purpose on your social media platforms 2. Educate managers, employees, and stakeholders on your privacy and community policies. 3. Have a mindset ready for a long-term commitment. 4. Be ready to engage with people who have negative things to say. 5. Have a dedicated team that's ready to engage. 6. Create a content calendar that's loaded with meaningful content. 7. Set up a plan to triage or deal directly with customers. 8. Make sure you have the ability to measure your results and report them. Source: http://www.altimetergroup.com/
  40. 40. Favorite Social Sites • Hubspot: View webinars: http://www.hubspot.com • Mashable: Social media and tips, http://mashable.com • Smartbrief: https://www.smartbrief.com • Social Media Examiner: Guide to the social media jungle, http:// www.socialmediaexaminer.com • Social Media Today: http://socialmediatoday.com • Techcrunch: http://techcrunch.com • MEDIA: New York Times Tech Blog : http://bits.blogs.nytimes.com
  41. 41. Contact Karen • I offer social media training and private consultations. • Email: karen@karenkefauver.com • Website: www.karenkefauver.com • Facebook: www.facebook.com/ karen.kefauver.business • Social Media Blog: www.socialmediawithkaren.blogspot.com • Twitter: twitter.com/KarenKefauver

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